Change come from within
Why social media is most transformative inside the company
200,000,000 blogs
1.5 million residents
“The workers should
appropriate the means of production”
>100,000,000 videos(65,000/day)
www.ebay.com 21 Nov 200614,463,346 auctions
Almost 4,000,000 articles(10 languages)
400,000,000 profiles
Social Media Works
2009: "Twitter" is the world’s most popular English word
Social Media Works
The Big Shift
The Big Shift
What’s that coming over the hill?
What do these need to survive?• Orders• Order • Stability• Continuity• Rules• Fear• Withholding
Information• Measurement• Incentives• Competition
We sell openness
What do these need to survive?• Everyone is a
leader• Everyone
sensing, responding,
• Transparency• Trust• Peers• Agile• Adaptable• Self-organising
A beautiful mind
Collective intelligence
We need antibodies• That’s what we should
be looking for, antibodies; some peaceful idea that binds us.......because we can all agree that this King of the Mountain shit has got to go; a lucky few get to spend a bit of time on top, but everybody spends most of their existence getting pissed on from a great height. So why do we continue doing it?
The network is female
IBM’s Ideal Lists
Survival of the nicest?