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ENU
CENTRAL & EASTERN EUROPE
Start date 1st of December 2009 end of testing period * 31st of May 2010
All traditional restaurants are required to offer breakfast and follow these guidelines.
* After testing period
Breakfast Subs will be
removed or implemented as
regular COP for all stores in
CEE area
BREAKFA
Breakfast sub should be offered till 11am from Monday to Sunday. Those stores
that are 24 hours opened can start to serve breakfast subs at 5am.
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ENU Store breakfast menu:
Egg Omelette & Sausage
Egg Omelette & Bacon
Egg Omelette & TurkeyEgg Omelette & Cheese
Sauces:
Bread:
Breakfast subs are served on regular
SUBWAY bread. They are sold as 6 inches
or footlongs. Breakfast sub cant beserved as Baby Sub.
ITEMS OFFERED FOR SALE BREAKFAST SANDWICHES:
Treats:
BREAKFA
offer ketchup and brownsauces.
Drinks:
Breakfast menu contains
Coffee and Juice. Apartof that all regular drinks
have to be available
Regular Sandwiches:
Regular Subs and Baby Subs must be for
sale during all morning hours whenadditionally are served Breakfast Subs.
,
preferably Muffin or Donut apart ofregular cookies
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ENU Subway 6 70gr Folded Egg Omelette SUPREME item no. 2752
Subway Slices Port Sausage Halves SUPREME item no. 3027
DISTRIBUTION DETAILS:
Subway 6 70gr Folded Egg Omelette
Storage Area Shelf Life
Freezor a rox. 9 months >> lease see ex iration date on
SHELF LIFE:
BREAKFA
the caseRefrigerator 1 day = 24 hours
Sandwich Unit 3 days = 72 hours
Subway Slices Port Sausage Halves
Storage Area Shelf LifeFreezor approx. 9 months >> please see expiration date on
the case
Refrigerator 1 day = 24 hours
Sandwich Unit 3 days = 72 hours
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SUB FORMULA & PREPARATION:Egg Omelette & Bacon
omelette2 slices of bacon
2 slices of cheese
ketchup or brown sauce
Egg Omelette & Turkey omelette
2 slices of turkey
2 slices of cheese
BREAKFA
Egg Omelette & Sausage
omelette
2x sausages
2 slices of cheese
ketchup or brown sauce
Egg Omelette & Cheese
omelette
2 slices of cheese
ketchup or brown sauce
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BREAKFA
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BREAKFA
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Place two slices of bacon rasher on the top half Place two slices of cheese on top of the bacon rasher & toast
BREAKFA
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Place one sausage half cut side up on top of half bread Place two cheese slices on top of sausage & toast
BREAKFA
Sandwich preparation Turkey, Egg & Cheese Sub
Place one slice of turkey on the top half Place two slices of cheese on top of turkey & toast
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INGREDIENT PLACING IN SANDWICH COUNTER:
BREAKFA
gg me e e, ausage, ur ey, acon s ou e p ace n am ro an
recommended placing in cold unit is second cambro column from hot unit on top
Egg Omelette (closer to customer, middle Sausage, bottom Bacon (closer to
sandwich artist), next column closer to veggies in middle Turkey. This way we can
make breakfast sub preparation easier to sandwich artist keeping certain
productivity level.
TEMPERATURE TAKING:
Temperature has to be recorded for 2 new additional ingredients Egg Omelette and
Sausage 1x during morning hours.
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COST OF GOODS & RECOMMENDED PRICING:
ingredient unit
quantity per
box
price per
box**
price per
stick formula cost per 6' sub
white bread stick pcs 75 10.98 0.151/2 bread EUR 0.07
wheat bread stick pcs 75 11.11 0.151/2 bread EUR 0.07
wrap pcs 100 18.29 0.181 pcs EUR 0.18
egg omelette pcs 120 28.1 0.231/2 omelette EUR 0.12
sausage pcs 300 39.73 0.131x 1/2 sausage EUR 0.26
turkey kg 12 70.44 0.0114 gr = 1 slice EUR 0.22
bacon kg 6 68.6 0.0114 gr = 1 slice EUR 0.32
cheese pcs 2112 41.25 0.022 slices EUR 0.04
ketchup ml 8750 14.01 0.0010 ml EUR 0.02
sub wrap paper pcs 3000 42.88 0.011 pcs EUR 0.01
napkin pcs 5850 30.15 0.011 pcs EUR 0.01
silicon paper pcs 4000 33.82 0.011 pcs EUR 0.01
gloves pcs 10000 32.02 0.002 pcs EUR 0.01
bag pcs 3000 29.32 0.011 bag EUR 0.01sausage cheese turkey bacon exchange
rate*cost of goods / without VAT EUR 0.55 EUR 0.29 EUR 0.51 EUR 0.61
BREAKFA
CZECH REPUBLIC CZK 14.3 7.5 13.3 15.8 25.87511
cost of goods VAT 9% % 40.1 20.9 37.1 44.1cost of goods VAT 19% % 43.8 22.9 40.5 48.1
price without VAT 9% CZK 35.8 35.8 35.8 35.8
price without VAT 19% CZK 32.8 32.8 32.8 32.8
final recommended priceCZK 39.0 39.0 39.0 39.0
SLOVAKIA EUR 0.55 0.29 0.51 0.61 1
cost of goods % % 33.1 21.7 38.4 45.6
price without VAT 19% EUR 1.67 1.34 1.34 1.34
final recommended priceEUR 1.99 1.59 1.59 1.59POLAND PLN 2.29 1.19 2.12 2.52 4.1272
cost of goods % % 40.87 21.34 37.78 44.94
price without VAT 7% PLN 5.60 5.60 5.60 5.60
final recommended pricePLN 5.99 5.99 5.99 5.99
HUNGARY HUF 148.49 77.53 137.29 163.29 267.877
cost of goods % % 42.18 22.03 39.00 46.39
price without VAT 25% HUF 352.00 352.00 352.00 352.00
final recommended priceHUF 440.00 440.00 440.00 440.00* exchange rate source www.oanda.com 21st of November 2009
** SUPREME price on 11th of November 2009
next revision of recommended prices will be in February 2010
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OUR GOAL PER STORE:
Our goal is to increase sales during low productive morning hours.
Goal is to sell minimum of 15 breakfast subs a day, 60% of them in a menu
(either with coffee, tea and/or juice.
15 subs a day * 7 days = +105 subs a week
CZECH REPUBLIC >> 105 * 39CZK = 4095 CZK additional weekly turnover
BREAKFA
SLOVAKIA >> 105 * 1.49 EUR = 156.45 EUR additional weekly turnover
POLAND >> 105 * 5.99 PLN = 628.95 PLN of additional weekly turnover
HUNGARY >> 105 * 440 HUF = 46200 HUF of additional weekly turnover
POS:
Subshop please create new PLU number and button if needing help contact
your DA/ ADM and request training flash file how to create new PLU.
All other POS please contact your local POS vendor to up date your system
Each breakfast sub is counted as one unit.
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MARKETING MATERIAL:
MENU BOARD IN LOCAL LANGUAGE BREAKFAST SUB IMAGE
BREAKFA
For creating own additionalmarketing material.
ATTRACTING CUSTOMERS PURCHASING REGULAR SUB AFTER
11am:
We do recommend to make a stamp with discount or free
espresso if customer will come next day to buy breakfast sub. Each
receipt should be stamped and customer informed about thisoffer.
ATTRACTING CUSTOMERS PURCHASING BREAKFAST SUB
BEFORE11am:
We do recommend to make a stamp with discount if customer will
come same day to buy regular sub. Each receipt should be
stamped and customer informed about this offer.
now available on FTP server
Menu board will sent to you in editable file. Please print it
locally, consider if you need backlid or regular menu translite.
Please use black number stickers to indicate price of each
product.
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LETS BUILD SALES
BREAKFA
LETS BUILD PROFIT!
Breakfast program is one of new 3 pillars to build sales during 2010