California Welcome Center Oceanside FY Economic Impact Study Conducted by Lauren Schlau and Assoc. California Welcome Center Oceanside Visitor Count Percentage Change 74,04977,794+5% Visitor Walk-ins Oceanside Visitor Packets mailed to Visitor Inquiries Percentage Change 19,59526,902+27% Economic Impact Survey 88,300 visitors were directly influenced to visit Oceanside Spending $20.9 million in Oceanside Supporting 400 jobs in Oceanside Economic Impact Survey 84% of visitors said that the materials they received in the mail and/or their stop at the Center influenced their visit to Oceanside Economic Impact Survey Visitors requesting information before they came: 85% recalled receiving the visitors guide 80% rated the materials as highly useful Economic Impact Survey 52% of the respondents said the information/materials influenced them to visit an Oceanside attraction or site that they had not planned to visit 49% indicated they visited an additional area attraction or site than originally planned Economic Impact Survey 83% of those who requested a visitors guide before they visited, actually came and 25% visited the Center Economic Impact Survey Average length of stay was 3.4 days Average party size was 2.8 persons Average visitor spending was $72 per person per day Economic Impact Survey Overnight visitors in Oceanside: 38% stayed in a vacation rental 36% stayed in a hotel/motel 16% stayed with friends/family Economic Impact Survey Oceanside Venues: 77% visitors went to the beach 59% went to the Oceanside Pier 48% went to the Oceanside Harbor Its interesting to note that those who received the visitors guide/materials before they came, the numbers were higher, 84%, 73% and 61% Economic Impact Survey Oceanside Venues: 46% visited an arts and cultural venue in Oceanside including Mission San Luis Rey, California Surf Museum, Oceanside Museum of Art, Heritage Park and/or Buena Vista Lagoon/Adubon Society. Visitor Spending by Category: 27.9% 19.1% 18.7% 11.5% 10.8% 9.3% 2.8% Economic Impact Survey Visitor Demographics: 93% were from the U.S. and 7% were international One-third were from California in which 75% were from Southern California The other top states were from the Western U.S. With AZ leading at 14% followed by Colorado, Texas And Nevada Economic Impact Survey Visitor Demographics: 40% traveled as a family 35% traveled as a couple Economic Impact Survey Visitor Demographics: Median age was 51 Average income was $78,000 Economic Impact Survey Resources used in trip planning: CWC Oceanside:40% Visitor/Travel Guides: 29% San Diego Visitors Bureau: 26% Other travel internet sites: 24% Auto Club (AAA): 23% California Tourism/CWC web site: 22% Economic Impact Survey The California Welcome Center was a primary trip Planning resource and the Center was rated an important resource when they arrived by 80% of the respondents.