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DOSATSU MANAGEMENT CLINIC, Pune
We take pride, for comfort and safety in your ride.
How to use Business Model Canvas to validate your Startup Idea
Presentation Outline1 • Executive Summary
2 • Suggested Solution
3 • Strategic Plan
4 • Marketing Plan
5 • Operational Plan
6 • Financial Plan
7 • Summary2
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Problem Statement• In the year 2010 there were roughly 10.4 Million patient visits to
doctor because of common knee injuries (USA). • As per the census data 2013 population of Pune city 5.5 Million
and number of registered vehicles were around 3.5 Million, and 1% are involved in an accident.
Major injuries are: Shoulder & ElbowHand & WristHip & ThighKnee & Lower LegFoot & AnkleNeck & Back
Time for complete recovery is around 3 Months.
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Medical Tourism in India is Growing….Procedure / Package No. of Days Price (INR) - Single Room Price (USD) ($ @ Rs.65)Total Knee Replacement (Unilateral - Including PFC Implant) 7 431250 6635Total Knee Replacement (Bilateral - Including PFC Implant) 10 787500 12115Total Knee Replacement (Unilateral - Including Hi-Flex Implant) 7 406250 6250Total Knee Replacement (Bilateral - Including Hi-Flex Implant) 10 743750 11442Total Hip Replacement (Unilateral - Including Uncemented Implant) 7 412500 6346Total Hip Replacement (Bilateral - Including Uncemented Implant) 10 743750 11442Hip Resurfacing - Articular Surface Replacement -(Unilateral - Including Basic ASR Implant) 7 506250 7788Hip Resurfacing - Articular Surface Replacement - (Bilateral - Including Basic ASR Implant) 10 937500 14423Hip Resurfacing - Articular Surface Replacement -(Unilateral - Including Proxima ASR Implant) 7 550000 8462Hip Resurfacing - Articular Surface Replacement - (Bilateral - Including Proxima ASR Implant) 10 1031250 15865Total Hip Replacement - Revision 7 575000 8846
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Expensive
Economical
Very
Com
fort
able
Un
Com
fort
able
Strategic Planning
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Our Solution ©• Specialized van designed for orthopaedic patients
for personal transportation during their treatment. • Non medical transportation is an important benefit
for people who need to acquire to and from the medical services, but no sources of transportation.
• Our USP:Comfortable Design.Cost efficiency.Well trained personnel
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Technology
Cab Modification: Fully equipped (medical assistance) specialized cab service for the orthopedic patients for their comfortable journey.Fully designed and equipped cabs which will ease the pain of the patient.With proper training, our cab drivers, will help patients in pick and drop during the period of treatment.
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Key Partners
Service Centre
Trainer
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
Cost Structure Revenue Streams
Orthopaedic patients requiring transport
Provide a comfortable
transport service
adapted to their special
needs
Vehicle cost
Drivers salaries
Marketing
Vehicle provider
(modification)
Online
Physical
Payment for the rides
Short term till the treatment
period
Pick and drop
Adapted vehicles
Specially trained drivers
Vehicle maintenance and upkeep
Business Model-BMC
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Marketing Plan
Patients
Digital Marketing
Hospitals
Personal Visits
B2C B2B
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Team Startup is a lean startup and will optimize the resources. X is a founder and COO of the company. He is a Mechanical
Engineer and holds Masters degree in Supply Chain Management and has 4+ years of experience as an SCM consultant.
Y is a Co-Founder and CMO of the company. She is an physiotherapist and holds Masters degree in Marketing Management. She has 2+ years of experience in B2B Sales and Digital Marketing.
Z is a CTO Angel Investor and Digital Marketing Expert, He has 3+ years of experience in B2B Sales and Digital Marketing.
5 Drivers will take care of 5 zones of Pune City.
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Operational Plan1
• CMO will ensure tie-ups with hospitals and other Businesses.
2• CTO will take care of optimizing uptime of an App and will ensure
online reputation management with Digital Marketing
3• COO will receive the orders via App and will coordinate with
patients and cab drivers.
4• Cab drivers will pick up the patients, on board them, will take them
to hospitals, wait for the treatment and drop back home.
5• Team will focus on enriching the customer experience journey,
optimizing the overall value and feedback mechanism.
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Expenditure
Sr. No.
Description Total Cost
1 Drivers Salary (5 Drivers) INR 70 K
2 Fuel (5 Cabs) INR 70 K
3 Digital Marketing Campaigns
INR 10 K
4 Internet and Recharge INR 10 K
5 Repairs and Maintenance INR 20 K
Total INR 1.8 L
Sr. No.
Description Total Cost
1 Cabs (5 Nos) INR 15 L
2 Modification of Cabs INR 5 L
3 Training Charges INR 50K
4 App Development INR 50 K
Total INR 21 L
OPEX CAPEX
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Projections and Milestones• 5 Vans will cover 100 Km2 of Pune city and will ride 8
customers/cab daily. (Annual Organic Growth 10%)
• For customers pricing is as follows:A. Fixed cost= Rs. 200 for first 10 Km B. Variable Cost= Rs.10/KmC. Waiting Charge= Rs.50/Hour
Average daily earnings= 5 X 8 X (200+200+50) (Assume) =Rs.18000/day =>4.5Lac/Month
BEP in Years < 1 Year
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Status and Timeline
Our startup is currently working on App development and looking for investors.
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For Business Consultancy
Facebook:@dosatsumanagementclinicWhatsApp #7588115360Call # 9371123858Email:[email protected]: @sarangguruTwitter:@sarangguru
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Attend the Workshop/Webinar on Business Model Canvas in Pune, this summer!
Understanding the Business
Models
Understand why
Business Fails
Understand Marketing
Mix
Decode the Value
Proposition
Identify Customer Segments
Building Minimum
Viable Product
Optimize Operations
Sense the Business
Environment
For Details Contact :[email protected]