Business Intelligence - BI
What? Why? How?
Tychon Solutions, Chennai
What is BI?
Intelligence - the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.
Business intelligence refers to the use of company data to facilitate decision-making by decision-makers, which means understanding current functioning and anticipating actions for well-informed steering of the enterprise.
Data Information
Tychon Solutions, Chennai
Why BI?
Without BI, companies are likely to …
• exceed budgets• miss expectations• improper usage of funds among various
depts • miss sales opportunity• ignore profitable markets• focus on less performing products and
services• neglect measurable metrics
Tychon Solutions, Chennai
Why BI?
Companies often find themselves in precarious position due to many factors such as…
Lacking insight to operational inefficiencies • take longer to identify
and address issues
Lacking visibility across the enterprise• difficult to coordinate
activities across departments, divisions, partners, and customers
Lacking depth of analysis• miss seeing abnormal
variances and understanding root causes that have material impact on earnings
Tychon Solutions, Chennai
Why BI?
Without BI, Companies end up with ….
•multiple versions of the truth•misaligned action across the organization•difficulty in prioritizing•inability to perform in-depth analysis•not knowing where to concentrate efforts•inability to measure departmental performance•unable to locate important information
Tychon Solutions, Chennai
BI for Banking Institutions
• Identify Objectives– Increase Customer Base– Increase Operational Efficiency– Increase Customer Satisfaction– Customer Behaviour Analysis– Adherence to guidelines– Staff Performance Analysis– Increase Profitability
Tychon Solutions, Chennai
BI for Banking Institutions
• Objectives – Increase Customer Base– Analysis by • Geographical Area• Industry
– By Category– By Revenue– By Profitability
• Demography
Tychon Solutions, Chennai
BI for Banking Institutions
• Objective - Increase Operational Efficiency– Productivity Analysis• No of transactions – Target Vs Actual• Inter-departmental delay analysis• Time Spent Vs Profitability Analysis
Tychon Solutions, Chennai
BI for Banking Inistitutions
• Objective – Increase Customer Satisfaction– Suggest alternate investment plans based on past
allocation and performance
Tychon Solutions, Chennai
BI for Banking Institutions
• Objective - Adherence to Guidelines– Locating Deviations– Tracking money trails
Tychon Solutions, Chennai
BI for Banking Institutions
• Example – Loan Performance Analysis by– geographical area– demographic segments – industry type, company turnover, profitability, age of
company– amount of loan, period of loan, interest rate– occupation, duration of occupation, designation– salary range– educational qualifications, marital status– loan product features
Tychon Solutions, Chennai
How?Create Data warehouse -> DATAMART
OLTP DB
(Online Transaction
Processing)
ETL – Extract
ion, Transla
tion, Loadin
g
DATAMART (Histor
ical Data – Cubes)
Tychon Solutions, Chennai
Why not just OLTP?OLTP Database Data warehouse Database
Designed for real-time business
operations
Designed for analysis of business
measures by categories and attributes
Optimized for a common set of
transactions, usually adding or retrieving
a single row at a time per table
Optimized for bulk loads and large,
complex, unpredictable queries that
access many rows per table
Optimized for validation of incoming
data during transactions; uses validation
data tables
Loaded with consistent, valid data;
requires no real time validation
Supports thousands of concurrent users Supports few concurrent users relative
to OLTP
Tychon Solutions, Chennai
How?
DATAMART
Canned Reports, Charts
OLAP Adhoc Reports,
Charts
PDA/Mobile Devices
Excel
Tychon Solutions, Chennai
How ?
• Dashboards– Define KPIs, dimensions, measures– Metrics, charts, trends – Data visualizations– Reports– OLAP – Online Analytical Processing
Tychon Solutions, Chennai
Tychons’ Methodology
Understand your
Business
Study your
Database
Understand your
Reporting needs
Define KPIs (Key Perform
ance Indicator
s)
Design DATAMA
RT
Recommend
appropriate
Reporting tool
Tychon Solutions, Chennai
Tychons’ Deliverables
•ETL Process, SecurityDatamart•Measures, DimensionsOLAP•PDF, Excel, DevicesCanned Reports
•Setup, TrainingAdhoc Reporting
•Views, Auto Refresh Dashboards•Performance Monitoring, AssuranceSupport
Tychon Solutions, Chennai
Tychons’ Success Story
• Implemented BI – Sales for Larson-Juhl, the largest photo frame manufacturer– Designed the Data-model – to handle 50 million
sales records, 7 years data– Designed and Developed ETL process– Designed and Developed Various Sales Reports
and OLAP tool.– Used Webfocus BI Tool on their DB2 (AS/400) JD-
Edwards Database.
Tychon Solutions, Chennai
Tychons’ Success Story• How did Larson-Juhl get benefited?
– Able to see historical product activity reports on the fly. Earlier they were depending on printed copies and saved xls for referring back to past
– Able to identify the product performance, do trend analysis, salesman performance analysis, gross margin analysis region wise, product wise, customer wise, time period wise
– Identify best and worst performers (product/customer/salesman/regions/locations)
– Access to latest sales information instantaneously instead of waiting for month-end reports
– Reclassify product groupings to perform “What if? Analysis”– Empower sales force and management with DATA. Business Analysts can
create their own easy adhoc drag and drop reports
Tychon Solutions, Chennai
Your Gain
Empowered Users
Accurate Reporting
Increased Sales
Efficient Operations
More Customer Satisfaction
Better Returns
Better Forecasting
Tychon Solutions, Chennai
Thank You
Tychon Solutions, Chennai