Building Trust in the Sharing Economy.
Nadav Benedek, CEO, I Am Real
Jan 2015
“Our distrust is
very expensive.”
- Ralph Waldo Emerson
Prof. Ron BekkermanRonen Meiri, Ph.D. Prof. Saharon Rosset
World Leading Data Scientists
Shmulik Primes
Founder, CTO
Nadav Benedek
Founder, CEO
Management
Social Networks as market changer only in past few years
Willingness to share growing exponentially (Zuckerberg Law of Sharing)
Evolving Machine Learning and Social Network Analysis
P2P / Sharing economy exploding
Everyone is sharing.
Few trust who they share with.
CUSTOMER
Lack of credibility in the site reduces frequency and engagement on site
Increased frequency on site
Lack of user authentication encourages scams, fraud and other criminal behavior
Decreased risk of malpractice and “stranger danger”
Increased legal risk from malpractice Decreased legal risk
Increased risk of PR disaster Decreased risk of negative PR
Current Dangers Future Benefit
USER
Reduces engagement between users Increased engagement between users
Reduces site credibility Increased site credibility
Fear of online scams, identity theft and other criminal behaviour prevalent
Reduced fear of online scams, identity theft and other criminal behavior
Dangers and benefits of building trust through user
verification
Sharing Economy
Online Lending
Payments Shopping
ReviewsForums Hospitality
Bitcoin
Verticals
TechnologyAssesmentTrainingMarketing
User Flow Example– AirBnB
User logs in via Social Connect. AirBnB passes user
details to I Am Real
Social Connect
I Am Real returns authentication score
between 0-100 to AirBnB
AuthenticationResult
AirBnB may choose to show end user their
and other users Authentication Score
Your Score!
Data analysis of user profile
Authentication Process
User lands on the AirBnB website
Website Visit
Video Validation
Nadav Benedek, CEO
“The trust of the
innocent is the liar's
most useful tool.”
- Stephen King