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Building  a  MOBILE,  VIDEO,    &  SEARCH  S T R A T E G Y    

What  to  expect  today  

•  How  important  is  it  to  show  up  on  search  engines?  

•  What  are  9ps  to  improve  our  rankings?  •  Does  video  make  sense  for  my  business?  

Should  I  invest  there?  •  What  are  the  opportuni9es  in  mobile?  

GeGng  Found  SEARCH:  

89%  of  consumers  expect  all  

businesses  to  have  a  web  site,  regardless  of  size  

97%  of  consumers  search  for  local  

businesses  online  

How  you  rank  in  SEARCH  is  criPcal  

• 90%  of  searchers  stop  on  PAGE  1  

• 75%  stop  aHer  5  lisPngs  

Content,  Content,  Content!  •  One  of  the  largest  determining  factors  in  how  well  your  site  performs  on  search  is  the  quality,  relevancy,  amount  of  and  freshness  of  your  content  –  and  keywords!!  

•  Carefully  consider  your  site  content  and  how  it  incorporates  words  people  will  search  for  you  by  

•  Can  you  /  should  you  blog?    

Content,  Content,  Content!  •  What  kinds  of  content  are  most  effec9ve?  •  Top  10  FAQ  about  your  business  •  Objec?ons  to  sales  •  Establish  exper?se  •  Be  a  resource  •  Excellent  customer  service    

Want  to  ensure  your  business  can  be  found  locally  and  on  search  engines?  

The  Explore  Digital  team  here  can  help.  

EXPERT  help  to  get  you  there  •  Search  Engine  Registra9on  •  SEO,  keyword  strategy  •  SEM  and  PPC  campaigns  

•  Google,  Yahoo,  Bing  op9miza9on  

•  …and  more!  

VIDEO:  Speak  to  customers  

100  Million  

Internet  users  watch  online  videos  each  day  

Does  video  make  sense  for  my  business?  Should  I  invest  there?  

The  Power  of  Video  •  Increase  conversion  rates  by  80%  •  53x  more  likely  to  end  up  on  the  front  page  of  Google  (Forrester)  

•  41%  higher  click-­‐through  rates  than  text  (ReelSEO)  •  65%  of  Americans  watch  at  least  1  YouTube  video  a  week  (comScore)  

•  60%  of  people  would  rather  watch  a  video  than  read  some  text  (Forbes)  

The  Power  of  Video  •  Video  can  increase  email  click-­‐through  rates  by  over  96%  (Flimp)  

•  People  who  watch  product  videos  are  85%  more  likely  to  buy  the  product.  (Internet  Retailer)  

•  52%  of  customers  are  less  likely  to  return  a  product  if  they  watch  a  video  about  it  (Website  Magazine)  

The  Basic  Types    of  Small  Business  Video  

•  Video  Slide  Show  h[p://www.youtube.com/watch?v=-­‐l0eRWvmQjg    

•  The  Profile    h[p://youtu.be/y-­‐AtZfNU3zw        •  The  Commercial  or  feature  selling  h[ps://

www.youtube.com/watch?v=q6TSy-­‐YbrYg  

•  Storytelling    h[p://www.youtube.com/watch?v=MY-­‐2Z9zbi40  

•  Quick  Vine  or  Instagram  shots  

The  Basic  Types    of  Small  Business  Video  

•  The  Talking  Head    h[ps://www.youtube.com/watch?v=Rh8js1SjsQ  

•  The  Demonstra9on  h[p://www.youtube.com/watch?v=Jaoh2hro9no    

•  The  Tes9monial  -­‐-­‐  h[p://www.all9matepain9ng.com/pain9ng-­‐services/exterior-­‐pain9ng-­‐contractor-­‐mn  

•  The  Life  Saver  -­‐-­‐  Google  “How  to  change  a  flat  9re”.  h[p://www.youtube.com/watch?v=joBmbh0AGSQ    

•  The  Recruitment  Video  -­‐-­‐  Come  work  with  us!  We’re  cool!  Seriously!  

h[p://www.youtube.com/watch?v=CUrLlOa_AQc    

MOBILE  Close  to  the  sale  and  reach  customers  where  they  are  

50%  of  searches  are  performed  on  

a  mobile  device  

More  than  

Mobile  Search  is  LOCAL  95%  

of  Smartphone  users  have  searched  for  local  info  

Beyond  the  CLICK  Consumer  Behavior  

•  90%  of  mobile  searchers  took  ac9on  within  24  hours  

•  61%  called  a  local  business  aHer  searching  

•  59%  visited  in  person    

Facebook  now  has  over    725  million  

mobile  users  Do  you  have  a  usable  mobile  web  site?  

Think  of  how  people    USE  their  mobile  devices  

The  OPPORTUNITY    

The  vast  majority  of  small  businesses    do  NOT  have    

a  mobile  friendly  web  site  OR  effecPve  social  media  presence    

Stand out amongst your competitors!

Non-­‐Responsive  Website    

Responsive  Website    

Need  a  MOBILE  WEB  SITE  or  have  ques9ons  about  how  mobile  marke9ng  should  fit  into  your  plans?  

The  Explore  Digital  team  here  can  help.  

•  A  News  Outlet  –    content,  photos,  etc  

•  Custom  Service  •  Main  communica9on  

hub  •  Promo9on  and  PR  •  A  concierge  •  Head  cheerleader  •  The  BRAND  •  24  -­‐  7  

What  does  it  take  to  be  SUCCESSFUL?    

Remember  you  are  MORE  than  marke9ng,  you  are:  

THANK  YOU  for  a[ending!  

Shannon  Kinney,  Dream  Local  Digital  [email protected]  Twi[er:  @shannonkin  

Facebook:  facebook.com/shannonkinney,  facebook.com/dreamlocal  Foursquare:  Shannonkin  

LinkedIn:  www.linkedin.com/in/shannonkinney  Google+  www.gplus.to/shannonkinney  

www.dreamlocal.com