Bui lding a Ki l ler Mobi le App
CEO of award-winning Dreamr. 10 Years experience in digital and former student dropout of Manchester Metropolitan University.
Say hi on Twitter and my website:twitter.com/mylokayemylokaye.com
Building a Killer Mobile App
Mylo Kaye
Say hi on Twitter:@tom_dreamr@seb_dreamr
Building a Killer Mobile App
Tom - Marketing Manager Seb - Business Development Manager
Award-winning design and development agency that works with start-ups, brands and entrepreneurs.We work with brands to design and develop iPhone and Android apps for the Phone, TV, and Watch along with bespoke websites.
Building a Killer Mobile App
Who are Dreamr?
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”
Steve Jobs, Former CEO, Apple
01
From Idea to RealityHow to come up with that killer idea and how to find a gap in what’s already an over saturated market.
Mylo
0203
Agenda
Building a Killer Mobile App
04
Building a foundation for successWhy developing a technical spec is important, and how to decide whether to create a MVP or fully functioning product.
Mylo
Gaining momentum & moneyWhy your journey doesn't stop on 'launch' and how to hit the charts
Tom & Sebastien
Q&A
a briefhistory of apps
appap/
noun COMPUTINGnoun: app; plural noun: apps
1 a self-contained program or piece of software designed to fulfil a particular purpose; an application, especially as downloaded by a user to a mobile device."apparently there are these new apps that will actually read your emails to you"
Building a Killer Mobile App
A brief history of apps
83
PredictionSteve Jobs predicts ‘software distribution system’ aka the
App Store
07
iPhone App Store launchedFirst ever native apps
available to download on the iPhone
97
Pre-Installed on the Nokia 6110, Snake takes the world
by storm
First ‘Entertainment’ App
14
Apple App Store reaches huge milestone.
75 Billion Downloads
16
Like it or not; Pokemon Go rakes in £1.2 Million per day
in sales
Pokemon Smash Hit
Building a Killer Mobile AppSources: AVG Technologies / bgr.com
From Idea to RealityLearn how the ‘pros’ come up with ideas that make millions and how to avoid the common pitfalls of building your app.
This in-depth look from industry experts will explore how easy it is to go from idea to reality in just a few weeks.
Building a Killer Mobile App
• Keep it simple
• Take the shortest route
• Solve a problem
From Idea to Reality
Building a Killer Mobile App
Keep it simpleDon’t please everyone
Simple is efficient
Don’t stray
From idea to reality
Building a Killer Mobile App
Take the shortest routeFail fast
Get out there
Watch out (competitors)
From idea to reality
Building a Killer Mobile App
Solve a problemMake people need your app
Fix what’s broken
Innovate, Innovate, Innovate
From idea to reality
Building a Killer Mobile App
Building a foundation for success
Why a technical spec is important, and how it will save you thousands. Decide on your execution, whether to build a basic app or go for feature-rich all singing all dancing.
Building a Killer Mobile App
• Creating a spec
• MVP or Full
• Infrastructure
Essentials
Building a foundation for success
Building a Killer Mobile App
Creating a specBe specific
Think about the user
Don’t overcomplicate
Building a foundation for success
Building a Killer Mobile App
MVP or All singingLaunch or drain cash
Get to market
Fail fast
Building a foundation for success
Building a Killer Mobile App
Infrastructure EssentialsInvest early
Build for the future
Find the right partners
Building a foundation for success
Building a Killer Mobile App
Gaining momentum & moneyHow to keep engagement and grow your user base. Tips and advice to keep users coming back, gaining momentum and finance.
Building a Killer Mobile App
• Ticking the boxes
• Pre-Release
• Post-Release
Gaining momentum & money
Building a Killer Mobile App
Ticking the boxesRetention
Growth
Monetisation
Gaining momentum & money
Building a Killer Mobile App
Pre-releasePresence
Press
Social
Gaining momentum & money
Building a Killer Mobile App
Post-ReleasePaid campaigns
SEO
Growth Hacking
Gaining momentum & money
Building a Killer Mobile App
Summary
Building a Killer Mobile App
Solve a problem
Keep it simple
Take the shortest route
Building a Killer Mobile App
Thank you
Building a Killer Mobile App
Hungry for more?
Design is the single most important part of your project, it’s what everybody sees.
Design
Market your app to the world with our expert knowledge and techniques.
Marketing
Agile techniques to deliver exceptional code on time and on budget.
Development
0161 824 1443 / [email protected]
Talk to Sebastien
Building a Killer Mobile App