Bringing Disruptive Technologies and a New Model for Agri-Food Value Chains
#AgTechInsight #AaronMagenheim
©2019 AgTech Insight LLC
AgTech insight is a global, full spectrum Agriculture and Technology consulting and advisory firm offering expertise to ensure success in today’s economy
From Salinas, California, USA• Ag Business Innovation Strategy
• Agriculture Technology Visionary
• Business and market planning & development
• Product integration and collaboration
AaronMagenheim
Highlights• Founder AgTech Insight + AgTech development co
• 20 yrs. - family ag irrigation business
• 8 yrs. –Agriculture Technology ecosystem
• Works with clients around the world
©2019 AgTech Insight LLC
Agriculture and Technology Expert
• Innovation growth strategies
• Ag inputs & irrigation
• Sales networks
• IT and Ag analytics
• Grower AgTech Audit
• Public sector guidance and advisory
• Strategic marketing and business planning
• Local & global AgTech ecosystems
@AaronMagenheim @AgTechInsight
Asia Opportunities
• Greenfield area
• Bring in ”best practices”
• Learn from others mistakes
• Leverage tech, resources and advisors
• React to trends / needs quicker
©2019 AgTech Insight LLC
• Increase exports
• Decrease imports
• Grow higher value food
• Decrease poverty
• Increase “food security”
©2019 AgTech Insight LLC
• We are working on a 10 year plan
• Building distribution, sales and support for Ag
innovation in Asia
• Partnerships with local leaders
• Bringing best tech, tools and practices
• Same concept - different structure
• Not selling our own products – best for you
• Building successful supply chain = more value for
innovation & quicker adoption & progress
Why Am I Here?
Identify opportunity for
tech intervention
Vendor assessment and
recommendation
Implementation and support
Unified monitoring and
control – ease of use is key
Measure ROI
Deep knowledge and experience deploying
AgTech
Unique business model drives pipeline of
AgTech companies
Key pain point in AgTech adoption
Benchmark and returns driven process
Continuously looking for ways to improve
operations
©2019 AgTech Insight LLC
Ecosystem and General Innovation
What Do We Know?
We know more today than we have ever known
BUT
We know less today than we will know tomorrow
Who has a super computer in their pocket?
Who uses social media?
SO
How do we build a progressive structure to keep up?
How do we start moving in the right direction with the NEW best thing coming out every few months?
©2019 AgTech Insight LLC
As Dr Krung said – YES!
He showed us hundreds of tools – many free
I am about to give you specific steps you can take
But SHOULD you?
Who flew an airplane to get here?
The tools are out there, its EASY!
Let me tell you a story…
©2019 AgTech Insight LLC
CAN We Do This Alone?
Traceability vs Blockchain
Traceability
• Good start
• Siloed sporadic data w/some structure
• No plan or growth strategy
Blockchain in Ag
• Traceability +
• Standardized data sets - structure
• Quick – instant details
• Smart Contracts
• Cryptocurrency – standard currency (LatAm)©2019 AgTech Insight LLC
Data capture
Remote Sensors
GIS
GPS
Imaging
Communications / Connectivity Infrastructure
Cloud Based
Wireless Radio
Cellular
Bluetooth
WiFi
Satellite
Big Data
Aggregation
Access
Analytics
Actionable Data
Storage
Business Management
Back office / ERP
CRM
Supply chain / logistics
Brokering
Reporting / compliance
Traceability
Applications
Sensor monitoring and control
Sales and marketing
Supply / demand
Commodity pricing
Input optimization
Workforce
AGAIN - Integrating the Information Layers
©2019 AgTech Insight LLC
Bridging the AGTECH ECOSYSTEM
Our unique combination of Agriculture, Technology and Financial expertise provides clients with the insight, strategy, solution advisory and support for success
Our Ag-based team, with vast tech integration experience, allows us to bridge Agriculture and Technology to help clients reduce integration learning curves and maximize the ROI in the shortest time possible
Our network of diverse partners spans growers, engineers, technical specialists, distributors, and investors to help our clients maximize their business potential
Client
Current TechLocal
Integrators
Emerging Tech
AgTech Insight Confidential Document 2017
Grower
Test, Sell, Support
Training
Consulting / Services
Lean Strategies
Traceability
Tracking, Timing
Quality, Demand
Incoming, Outgoing,
Stock Management
Food Safety
Consumer Trends
Forecasting
Competition
Visibility
Choices
Brand Loyalty
©2019 AgTech Insight LLC
Evaluate Each Sector
Data Collection
Predictive analytics
Machine Learning
Support
Structure
Distribution
LogisticsProcessing
ConsumersRetailers
• If we don’t understand each sector and how they work internally, its about impossible to implement a successful plan
• Next we need to know how each sector works with the others
• Don’t jump in without a plan!
→ → → →
→ → → →
→
Support Structure
• On ground specific expertise
• Build innovation arm
• Leverage network
• Higher margins
• Testing tech
• Local experts
• New model to consult
• Value add services
• People & equipment
©2019 AgTech Insight LLC
Lean on your local innovators to help
AgTech Trends
Exciting and Sexy
• Robotics
• Autonomous vehicles
• Drones
• Machine learning
• Blockchain
Reality
• Remote sensing
• Variable rate
Data collection → big data →machine learning → autonomous / robotics etc.
©2019 AgTech Insight LLC
Steps to Bringing Tech and Building a New AgriFood Value Chain
• We have built a 3 step process
• Work off your strengths
• Don’t try to skip steps and jump to the top
• The model has been built in many ways around the world – bring in advisors to build the best for YOUR needs to save time and money
©2019 AgTech Insight LLC
Gather Info
• Define what is working and what’s not to be sure you are trying
to fix the right things
• Bring in the right outside advisors to build and validate plan
• Initial conversations with engaged entities (i.e.. government,
trade assoc., sector leaders etc.)
– Identify potential existing structures & networks /
technologies that have had local success
– Which if any technologies are currently deployed
• Identify & map out how each sector works with its service
providers (agronomists, PCA etc.)
• Identify 3-5 regions/crops/sectors with most desperate needs
©2019 AgTech Insight LLC
Step #1 – Large Scale AgTech Road - Mapping & Technology Baseline
Gather the following for the target regions / crops / sectors:• Create list of top service providers / partners who could potentially help with technology
integration & support• Create a list of anyone currently in the AgTech space (service providers)• Government entities• Consultants• Growers
• Early adaptors, large growers, late adopter growers• Business value / economic impact• AgTech companies & investors
Step #1 (Continued)
©2019 AgTech Insight LLC ©2019 AgTech Insight LLC
• Use initial findings to map out the existing eco system & find gaps
• Identify willing resources for more in depth conversations
• Draft initial plan to get some technologies in place to create a baseline
• Get buy-in from critical entities
• Have DEDICATED resources to carry out strategy
©2019 AgTech Insight LLC
Step #1 (Continued) Summary
Step # 2 - Implementation Process
©2019 AgTech Insight LLC
• We have initial plan from step #1
• Visit the targets in each region to dive deeper & bring initial plan to vet out
• After spending time on the ground with the above mentioned groups we have the
details needed to complete the plan & implement an initial 1, 3, 5 & 10 year
innovation strategy
• Build a technology roadmap with options specific to the needs identified for each
region/crop/sector
• Identify main projects and supporting-projects
• Set benchmarks along the way to ensure success
Step # 2 (Continued)
©2019 AgTech Insight LLC
• Identify if there are local companies to provide the needed technologies & provide
suggestions for best technologies to utilize
• Start initial roll out pilots
• Have dedicated Project Management (PM) team & proper resources in place to carry
out plan & be accountable to keep hitting milestones
• Build business / economics case
• Secure funding
• Implement baseline technology plan
• Create feedback loop
• Implement pilots with early adopters
• Test your system
• Gain support from majority
• Finalize 1, 3, 5 & 10 year plans
• Grow your DEDICATED resources to carry out strategy
©2019 AgTech Insight LLC
Step #2 (Continued) Summary
Growth & mass adoption
• Form (managed) advisor leadership group to help drive the “structure” now setup
• Tech is only relied on and adopted if it always works (but it doesn’t) so we need great
local support
• Choose specific technology companies to work with and the local integrators who will
help install & support the technologies
• Setup the training and structure to implement technology adoption
• Meet core group quarterly to get feedback and update integration plans as needed
with technology advancements
• Re-evaluate feedback loop and mold as needed©2019 AgTech Insight LLC
Step #3 – Setup for Longer-Term Success
Growers heavily rely on their supportive industries to assist them through each and every successful growing season. For Ag Technologies… this infrastructure does not exist and
growers are faced with the question of – “Where to turn for assistance?” Answer –AgTech Dealer Network
• Sales
• Support
• Distribution
AgTech
AgTech Insight Confidential Document 2017
• You can’t afford NOT to
• Cheaper than letting it “grow organically”
• Balanced ecosystem
• This is every nation’s priority in discussion BUT
• It’s time to act
• Now you have the tools and resources
©2019 AgTech Insight LLC
Why?
©2019 AgTech Insight LLC
Farmers
• WeatherFlow – instant hyper local weather
• Davis Instruments – weather network
• Farm Dog - Scouting
• FieldIn – Input & pest management
• My Dairy Dashboard
• Agritecture – Urban & indoor consulting
Need for Ranch Wide Usability
Ag Technology
LaborersRanch
ManagersIrrigators
How do we integrate tech throughout all generations and education levels of the operation?
Older generation growers
Recent college graduates & ranch managers – have owned a cell phone since high school… hardly remember first computer
Laborers – can navigate a smart phone but analytics (graphs & numbers) can be hard to decipher or employ decision making
AgTech Insight Confidential Document 2017
Packers, Shippers, Processors, Cold Chain• FoodOrigins – Productivity, transparency, asset management
• Procurant – Fresh produce supply chain platform w/ blockchain
• EHarvestHub – farm to fork transactions
• Turatti – automated processing
• Cultivando Futuro – Agbusiness platform, organization, industry insights, grower
©2019 AgTech Insight LLC
Transportation & Logistics
• Heartland Automation – automated warehousing
• Inteligistics – climate & position tracking
• GPS tracking – lots of options
• Solinftec - field to factory logistics
©2019 AgTech Insight LLC
©2019 AgTech Insight LLC
Distribution
• Produce Pay – Supply chain financing
• Consumer Physics (SCIO) - Spectrometer
• Insight Labs – Blockchain link quality tracking
• I-Trade Network – supply chain & demand
• HarvestPort - marketplace
©2019 AgTech Insight LLC
• TELL YOUR STORY – It’s all about SOCIAL MEDIA
• Create consumer involvement & internal
• Middle earners - changing palette
• Connecting with specific brands
• Social media
• Full Harvest – imperfect produce
• QR codes
• Internal systems
• Virtual food experiences
• Food Rx
Retail and Consumers
©2019 AgTech Insight LLC
• Plan our trip
• Pick one of the 7 supply chain areas OR
• Look at them all
• Spend 6 days in your country
• Deliverables
• High level report + ecosystem map
• Potential hurdles
• Strengths
• Short term decisions to be made
• Longer term decisions to be made (will build on the short term)
• Suggestions
• Where to start
• Tech & partners
• Areas we can help
Cost $25,000 including basic expenses
We Can Start With Step #1
➢ Don’t reinvent the wheel
➢ Follow your strategy
➢ Utilize feedback loop
➢Make educated tech / implementation decisions!
➢ Get quick small wins to gain support!
➢ Stay CLOSE to the edge
➢ Come to events like this and keep up with trends
➢ Get outside evaluations & support team
➢ Set your strategy and then act!
Long-Term Success
©2019 AgTech Insight LLC
We Can Help!
Aaron Magenheim, [email protected]
+1-831-595-6064
©2019 AgTech Insight LLC
Social Media
/AaronMagenheim
/AgTechInsight
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