Brian McCoy Digital Media Manager
205-259-6071
bmccoy.net
Social Media Management
Building excitement during live events for a social media post is an effective way to connect events with a web presence. In the example below, the campaign total announcement was produced for social
media during the live event.
Provided social media support and live photography for the largest HBCU football game in the country.
Social Media Management
Utilizing Instagram during this live awards show helped to build the
anticipation of the audience--shotting multiple photos and creating a
slideshow. It also added original content to the platform that could not be easily
duplicated by another outlet.
Taking advantage of a live, captive audience and a popular name is
important for the success of hashtags. Being strategic about
mentions allows focus on building the audience, while also providing content that they would most like
to see.
Encouraging attendees to take selfies during events, pressing the use of your
official hashtag, can lead to epic moments like this. These moments add to the reach of your hashtag and branding
message.
Social Media Management
Twitter Town Halls can expand your reach and increase followers. This event reached
over 2 million on Twitter and included partners from outside and within the social justice and education profession. Including
entertainers can allow your message to reach an expanded audience and expose
them to your brand. EOne Entertainment is utilized to obtain talent for Twitter Town
Halls and other online programming.
Google Hangout on Air programming can be a lasting resource, engage your audience in conversation, and build partnerships. These Hangouts were hosted with celebrity guest MC Lyte to promote an awards show and discuss artists being active in their communities.
The following example was produced with U.S. Health and Human Services Secretary Burwell, used as a
health resource for mobile viewers and broadcasted through closed circuit television.
A collaboration with PBS for a series of Google Hangouts were produced. It was a perfect connection.
Finding other media/partners with similar goals are intricate to the success of social media/online platforms.
Utilizing social media to send your branding message is important. Also, forging healthy interactions with the audience is important for community
building.
Incorporating unique hashtags into a campaign can lead to more interactions with the audience. Complementing this campaign with a
contest encouraged engagement in the example above by 50%.
Social Media Management
This social media campaign is a two-part effort to educate and encourage the public to act. Project managed a video that included web video profiles
that allowed the audience to build a personal connection to the campaign. They were allowed to
join in by sharing their own stories on a special web page and using the hashtag #BornSuspect.
The social media campaign included a series of memes that shared the details of the issue and increase engagement.
Social Media Management
Digital Contacts/Partnerships
Campaign Messaging
This logo was created for a United Way campaign in Texas. It wasutilized on branding materials such as: posters, t-shirts, cups, videos
and brochures.
This logo was created for New Hope Baptist Church. It is being utilizedon branding materials, their website, payment kiosks and all
promotional materials.
Branding
Email Campaigns/Marketing
Website Management
These sites are managed through the Blue State Digital content management system, Expression Engine. Duties include curating content,
blogs and site maintenance.
Non-profit
Media
These sites operate utilizing Wordpress CMS, posts are syndicated to social networks via Networked Blogs. Google analytics and Facebook
comments are also integrated into the websites.
Website Management
SmartURL provides up to the minute tracking of clicks. This service is utilized todetermine if campaign tactics are effective. Determining campaign success early
allows for troubleshooting and better results in the future.
Google Analytics are used to determine if a website is being effective in contentcreation, which may lead to better SEO ranking. Google shortlinks are not used
because they are recognized as spam by Facebook and some email carriers.
Analytics