Kayla Potts
Amber Presley
J. Llanelly Paz
Whitney Chislom
BREAST CANCER CAMPAIGN PROPOSAL
“When Life Kicks You… Let It Kick You Forward! We Got Your BACK.”
- Kay Yow
“When Life Kicks You… Let It Kick You Forward! We Got
Your BACK.”
The purpose of this campaign is to inform and reach out to those who are in need for help, and also to
save lives through early detection.
Explanation Purpose
SLOGAN
We want to capture the attention of women mainly because women are more likely to get breast cancer than men. Men are possible, but rare to get
breast cancer. The group range is of 18-30 year old people. Everyone should be aware, no matter what age.
A woman’s risk of developing this disease increases as she gets older. Women who have their menstrual cycle before age 12 or went through
menopause late after age 55 have an increased risk for breast cancer as well.
Anyone who has family history of breast cancer having a first full-term pregnancy after age 30
never having been pregnant having dense breasts
obesity after menopause alcohol use.
TARGET AUDIENCE
Our main goal is to help reach out and inform those who are in need for help. We also want to spread the awareness of Breast Cancer.
Early detection = Early diagnoses = Early Prognosis
Help younger women be better updated about themselves. Increase the percentage of women getting regular checkups which will decrease the percentage of women who are diagnose with breast cancer.
Also, we hope to cut down future medical costs by catching and treating symptoms early. We can save more lives by early detection of breast cancer.
GOALS OF CAMPAIGN
Kayla’s Mother’s Personal Experience: My mother’s first breast cancer screening was at age 40. It was then that she found out she had a mass in her left breast. The doctor took a biopsy of the mass and sent it off to the lab for testing. A few days later, my mother got a phone call that would change her life. The doctor told her the mass was cancerous. My mother could not believe it but never let my sister and me know how serious it was. She had to have a lumpectomy which is the surgical removal of a breast cyst or tumor. After the surgery, she had to go through 6 weeks of radiation and she took medication called Tamoxifen for 5 years. Some women have to have chemotherapy, but my mother did not. Because of her early detection, her breast cancer had not spread. My mother is a breast cancer survivor going on 9 years.
DESCRIPTION OF EXISTING SITUATION
The Be Aware of BC (BABC) is a non-profit organization that offers a complete resource for breast cancer, including up-to-date information on the latest treatments, screening tests, and radiation test. BABC don’t want money or insurance to be an issue for anyone. We want to help women and some men who may be at risk of getting breast cancer. It’s to benefit people whoever it’s affecting.
We hoping our campaign to last for a year. This should give us enough time to get started and known around the area.
Be Aware of Breast Cancer (advertisments)
CAMPAIGN METHOD
This Breast Cancer Campaign will only go on for a year. If we see any improvements or see our campaign grow, we intend to keep sharing information.
$250,000 Budget
Salary for workers: $80 per week (52 weeks in a year) $4,160
Advertising (Fliers, Newspaper Ads, TV commercials, etc.): $ 5,840
Renting locations: $ 3,000 for each 4 locations = $12,000 Testings, Screenings, Treatments, etc.: $200,000 Merchandise and Donations: $28,000
BUDGETING
Amber’s Reflection: What I learned from this
project is that breast cancer is the most common
female cancer. Breast cancer takes a toll on
women who can’t handle the truth. I also learned
that the treatments for cancer period, can make
you very sick. I also learned that the rate of
breast cancer has decreased because of earlier
screening or taking tests on the breast of women
50 years and younger. This project has made me
to want to learn more on the topic of Cancer.
REFLECTION
Kayla’s Reflection: From this project and
my personal experience with my mom dealing with breast cancer, I learned that
cancer is hard to accept. Most common
reasons women don’t get any tests or screenings because lack of knowledge,
financial problems, or unaware of the seriousness of the cancer. Even though
there isn’t a cure for cancer, there are
treatments for it. I also learned that an
early detection equals early diagnoses and
tends to have a better outcome. Llanelly’s Reflection: Whitney’s Reflection: This healthcare
project has helped me tremendously in our
study. I now know more than what I knew
coming into this project. Breast cancer death
rates have been going down. I always thought
that anyone that was affected with breast
cancer had no survival rates and always
resulted in death. I was shocked to hear that
the chance of dying from breast cancer is
about 1 in 36.
Wieser, J. (2011). Breast cancer awareness: Think pink. Target Audience, Retrieved from http://ash-dawn-88.livejournal.com/2404.html
"National Cancer Institute." Breast Cancer Risk in American Women -. N.p., n.d. Web. 17 Dec. 2013. http://www.cancer.gov/cancertopics/factsheet/detection/probability-breast-cancer
Breastcancer.org - Breast Cancer Information and Awareness. (n.d.). Breastcancer.org - Breast Cancer Information and Awareness. Retrieved December 17, 2012, from http://www.breastcancer.org/
Breast cancer - PubMed Health. (n.d.). National Center for Biotechnology Information. Retrieved December 17, 2012, from http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001911/
RESOURCES