Reframing a Loaf of Bread…
By: Team 26050
BREAD CONTENTSBread is AgelessBread is UniversalBread is SenselessBread is SensualBread is LifeBread’s inGenius UsesBread ReframedBread has Value
BREAD IS AGELESS First made 30,000 years ago Signified a quantum leap in
cooking innovation & still evolving
The symbol of food, money and health – it continues in this role
Has a short life-span Essentially remained
unchanged since inception Bread is a constant - not
cyclical We cannot imagine life
without bread even if we “reframe” life into the Mayan Calender (End of Time)
BREAD IS UNIVERSAL Consumed throughout
the world
Consumed by all genders and ages
Takes on any shape
Used in various religions
Often the most affordable form of food
Used to determine the “relative cost of living”
Brings families together and symbolizes security
USA
S. AMERICAAFRICA
UKEGYPT
BREAD IS SENSELESSBread cannot:
Hear
Feel
See
Smell
Taste
BREAD IS SENSUALBread affects all our
senses:
Hear it being cut, rubbing and impact with a plate
Feel its rough skin with absorbent soft content
See the rich colors, spreads and packaging
Smell the rich aroma of fresh or toasted bread
Taste the various types of bread & spreads
BREAD IS LIFE !
Bread starts your day
In jail you survive off “bread and water”
Bread gives you character
Bread is Love
Bread gets you working
BREAD’S inGenius USES Bread erasers used before 1770 Remove scorched taste from rice by
placing a slice of white bread on top of the rice
Soften up hard marshmallows by sealing slices of fresh bread with the marshmallows
Absorb vegetable odors by placing a piece of white bread on top of the pot
Stop flare-ups when broiling meat by placing white bread in your drip pan
Pick up glass fragments by pressing a slice of bread over glass fragments
Dust oil paintings with bread Serve soup in a bread bowl
Bread Shoes
Bread Bowl
Bread Eraser
BREAD REFRAMEDBread seems to affect all our senses, including the most important sense our “sixth sense” called…..
“OUR SENSE OF VALUE”
How do we value bread…is it what we pay for it or is there something deeper?
Worth a few cents? Worth $100?
Worth its weight in Gold?
BREAD HAS VALUE!
Let’s start at the local bakery
Is it all about “Making Dough” ?
For workers, it’s a way of life
A job to provide for their family
The bakery promotes small business
And adds to the economy
For the customer, it’s a routine
Sometimes, it’s all they can afford
A way to feed their family
One loaf at a time.
How does BREAD move you?