Branding for Makers
Things to Think About
Is There a Market?
Does your product solve a problem?
At a price point that your target customer will pay?
What are you branding?
Product or Company?
Do You Ever Plan to Have Another Idea?
What Differentiates Your Product?
What Information Do Customers Need to
Understand Your Product?
Do You Know the Packaging, Content, and Display
Requirements (Opportunities)?
Branding Philosophy
(Strategy)Ideas
vs.
(Tools)Things
Who are you?
What do you do?
Why does it matter?
Logo
Word Mark
Typography
Color Palette
Personality
Clarity
Ease of Use
Brand Promise
Support Policy
Where are you making a
Difference?
Not: What do you want ?
What do you want
to Achieve?
Wasted.
If you don’t know, the money you spend on your social media campaign will be
A brand is not . . .
your brand is . . .
an emotional connection
a relationship
honesty
(authenticity)
consistencyhuman
promises
fulfillment.
be honest.
be yourself.
be sure you know where
you want to go