FASHION BRAND MANAGEMENT

LACOSTE VS MORRIS

PRESENTED BY:ADITI JINDAL

Brand identity is the aggregation of what all you (i.e. an organization) do. It is an organizations mission, personality, promise to the consumers and competitive advantages.

BRAND IDENTITY

IDENTITY PRISM

CrocodileQuality

SportswearBold colors

PHYSIQUE PERSONALITYUnderstated

luxury;Well balanced;

Casual with style;Everyday product

RELATIONSHIPSocial

ConformityDistinction

CULTUREIndividualism

ClassicismAristocratic

ideals

REFLECTIONNeither hyper

feminine nor hyper masculine

SELF-IMAGEBelongs to a

clubDiscretely

elegant

SENDER

RECEIVER

LACOSTE

French lily;Colorful &warm;

Quality;Anglo-Saxon

heritage

PHYSIQUE PERSONALITYMildly vain;Eccentric;

Playful;Confident;Youthful

RELATIONSHIPAppreciative

CarefulPreserve integrity

CULTUREModern ideals;The underdog

mentality;Not local, nor global

but regional

REFLECTIONAware;

Individualistic;Clothing interested;

Young at heart

SELF-IMAGEDressed;

Part of semi secret society

SENDER

RECEIVER

MORRIS

CONCLUSION

LACOSTE

Fresh approach by mixing

traditional and new

elements by maintaining

sporty and active heritage.

Fresh approach by putting

luxury and leisure elements

into bent and worn

environments.

MORRIS

Thank You