BRAND IDENTITY GUIDELINES
VERSION 2.0: 12/18/20
2
TABLE OF CONTENTS
COLOR PALETTE ....................................................... 3
LOGO TIER 1 – HORIZONTAL ..................................... 4
LOGO TIER 1 – VERTICAL ........................................... 5
WORDMARK ............................................................. 6
LOGO TIER 2 & TIER 3 ............................................... 7
LOGO COLOR VARIATIONS AND BACKGROUNDS ..... 8
LOGO MISUSE ........................................................... 9
NAMING CONVENTIONS ......................................... 10
SEAL: PRIMARY ....................................................... 11
SEAL: SECONDARY .................................................. 12
SEAL COLOR VARIATIONS AND BACKGROUNDS ..... 13
SEAL MISUSE ........................................................... 14
TYPOGRAPHY: PRIMARY & SECONDARY FONT ....... 15
TEMPLATES: DESIGN ELEMENTS ............................ 16
TEMPLATES: BROCHURE ......................................... 17
TEMPLATES: ONE-PAGER ........................................ 18
TEMPLATES: PRESENTATION SLIDES ....................... 19
TEMPLATES: POSTERS ............................................. 20
TEMPLATES: POSTCARDS ........................................ 21
TEMPLATES: INVITATION ........................................ 22
TEMPLATES: SANDWICH BOARDS/SIGNAGE ........... 23
TEMPLATES: EMAIL SIGNATURE .............................. 24
TEMPLATES: ZOOM BACKGROUNDS ....................... 25
TEMPLATES: STATIONARY ....................................... 26
Please submit logo and template requests to: www.assumption.edu/marketingrequest For any questions about usage or if you need assistance, please contact [email protected].
3
COLOR PALETTE
PRIMARY COLORS
SECONDARY COLORS
PANTONE 301CMYK 100 | 50 | 0 | 23RGB 0 | 75 | 135HEX #004B87
PANTONE BLACKCMYK 100 | 0 | 0 | 0RGB 0 | 0 | 0HEX #000000
PANTONE 1225CMYK 0 | 19 | 79 | 0RGB 255 | 200 | 69HEX #FFC845
PANTONE 3268CMYK 86 | 0 | 53 | 0RGB 0 | 171 | 142HEX #00AB8E
PANTONE 637CMYK 62 | 0 | 8 | 0RGB 78 | 195 | 224HEX #4EC3E0
PANTONE 172CMYK 0 | 73 | 87 | 0RGB 250 | 70 | 22HEX #FA4616
PANTONE 7543CMYK 24 | 9 | 8 | 22RGB 152 | 164 | 174HEX #498A4AE
PANTONE 430CMYK 33 | 18 | 13 | 40RGB 124 | 135 | 142HEX #7C878E
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Download University logos at www.assumption.edu/marketingrequest
LOGO TIER 1 – HORIZONTALThe Assumption logo consists of the crest and the Assumption University name. This horizontal format is the primary use.
au_horizontal_blue_cmyk.eps
CLEARSPACE EQUAL TO HALF THE HEIGHT
OF THE CREST
1"
CLEAR SPACE & MINIMUM SIZE
TIER 1 – HORIZONTAL
5
LOGO TIER 1 – VERTICAL
The Assumption logo consists of the crest and the Assumption University name. This vertical format is the secondary use.
Download University logos at assumption.edu/marketingrequest
au_vertical_blue_cmyk.eps
CLEARSPACE EQUAL TO HALF THE HEIGHT
OF THE CREST
MINIMUM SIZE: .75"
CLEAR SPACE & MINIMUM SIZE
TIER 1 – VERTICAL
6
Download University wordmarks at assumption.edu/marketingrequest
WORDMARKThe Assumption wordmark is used only when the format will not allow for the crest to be present.
1"
au_wordmark_horizontal_blue_cmyk.eps
au_wordmark_vertical_blue_cmyk.eps
WORDMARK – LEFT JUSTIFIED
WORDMARK – CENTERED
CLEARSPACE EQUALTO HALF THE HEIGHT
OF THE MARK
CLEAR SPACE & MINIMUM SIZE
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Download Tier 2 - School logos at assumption.edu/marketingrequest Request Tier 3 logos by emailing [email protected]: TIER 2 & TIER 3
au_school_gradstudies_blue_cmyk.eps
1.25"
CLEARSPACE EQUAL TO HALF THE HEIGHT OF THE CREST
au_department_cdic_blue_cmyk.eps
TIER 2 – SCHOOLS
TIER 3 – CENTERS, INSTITUTES, DEPARTMENTS, OFFICES: LOGO AND SAFE SPACE
TIER 2 AND 3 CLEAR SPACE & MINIMUM SIZE
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LOGO COLOR VARIATIONS AND BACKGROUNDS
BLUE & BLACK LOGOS – BEST FOR USE ON A WHITE OR LIGHT BACKGROUND
WHITE_BLUE & WHITE_BLACK LOGOS – BEST FOR USE ON A MEDIUM OR DARK BACKGROUND
WHITE LOGO – BEST FOR USE ON A DARK BACKGROUND
Crest is transparent to artwork behind the crest
Symbols are white
Single border is white
Crest is blue or black
Symbols are white
Double border is blue and white or black and white
Crest is blue or black
Symbols are white
Single border is white
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LOGO MISUSEThe Assumption logo should not be misinterpreted or modified. Its orientation, color and composition should remain as indicated in this document.
NEVER place over a photograph if readabilityis compromised
NEVER place over a pattern, color or illustrationthat compromises readability.
NEVER alter the size of the crest or change the composition of the logo in any way.
NEVER outline the logo or alter the letters in any way.
NEVER change the color of the logo. It is Assumption blue, black or white.
NEVER change the color combinations of the logo.
NEVER change the width of the logo, squish, twist, rotate, or elongate.
NEVER change the colors within the crest beyond its provided applications. The symbols inside the crest should always be white/knocked out.
X
X X
X
XX
X X
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Download University logos at assumption.edu/marketingrequest
NAMING CONVENTIONSThe entire horizontal logo family is shown below with associated naming conventions. These conventions are used throughout the entire set of University logo files.
au_horizontal_black_cmyk.epsFor digital or offset printing
au_horizontal_black_rgb.pngFor electronic/screen use
au_horizontal_blue_cmyk.epsFor digital or offset printing
au_horizontal_blue_301.epsFor offset printing
au_horizontal_blue.rgb For electronic/screen use
au_horizontal_white.epsFor digital or offset printing
au_horizontal_white.pngFor electronic/screen use
au_horizontal_white_blue_rgb.pngFor electronic/screen use
au_horizontal_white_blue_cmyk.epsFor digital or offset printing
au_horizontal_white_blue_301.epsFor offset printing
au_horizontal_white_black_rgb.png For electronic/screen use
au_horizontal_white_black_cmyk.epsFor digital or offset printing
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If you would like to request use of the seal, please email [email protected] with information on the project and how it will be used.
SEAL: PRIMARYThe Assumption University seal is a historic symbol of our heritage. It’s reserved for use on our most official communications.
au_seal_lg_blue_white_cmyk.eps
CLEARSPACE IS EQUAL TO THE HEIGHT
OF THE SEAL RINGS
1"
CLEAR SPACE & MINIMUM SIZE
SEAL: PRIMARY
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SEAL: SECONDARYThe secondary seal is a simplified version that should be used when the seal is less than one inch.
MAXIMUM SIZE: 1" MINIMUM SIZE: .75”
1"
.75"
au_seal_outline_blue_cmyk.eps au_seal_lg_color_cmyk.eps
au_seal_small_blue_white_cmyk.eps
SEAL: SPECIALTY/OUTLINEThe specialty seal is a simplified version that should be used for specialty printing such as embossing or foil stamping
SEAL: COLORThe color seal should be used for official events with approval
PANTONE 1795CMYK 0 | 96 | 82 | 1RGB 232 | 44 | 42HEX #E82C2A
PANTONE 142CMYK 0 | 20 | 100 | 8RGB 218 | 170 | 0HEX #DAAA00
PANTONE 301CMYK 100 | 50 | 0 | 23RGB 0 | 75 | 135HEX #004B87
If you would like to request use of the seal, please email [email protected] with information on the project and how it will be used.
13
SEAL COLOR VARIATIONS AND BACKGROUNDS
BLUE & BLACK SEAL (PRIMARY USAGE)
Double border is blue and white or black and white
Symbols are white
Crest is blue or black
Background is white
COLOR SEAL (USAGE REQUIRES APPROVAL)
Double border is blue and white
Symbols in crest are white, gold and red as displayed
Crest is blue
Type is gold
Background is white
WHITE SEAL (USAGE AS NEEDED) SCREENED SEAL (USAGE AS NEEDED)
Double border is white and transparent to artwork behind the seal
Symbols are white
Crest background is transparent to artwork behind the crest
SPECIALTY SEAL/OUTLINE (USAGE AS NEEDED)
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SEAL MISUSEThe Assumption University seal should not be misinterpreted, modified, or added to. No attempt should be made to alter the seal in any way. Its orientation, color and composition should remain as indicated in this document.
NEVER place over a pattern, color or illustrationthat compromises readability.
NEVER change the width of the logo, squish, twist, rotate, or elongate.
NEVER change the colors within the crest or rings beyond its provided applications. The symbols inside the crest should always be white/knocked out.
X
X
X
X
X
X
Crest should be blue
Lettering and symbols should be white
Ring and crest should be the same color
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Request fonts by emailing [email protected]: PRIMARY & SECONDARY FONT
SANS SERIF: ARIAL
SERIF: GEORGIA
AVENIR HEADLINEAvenir HeadlineAvenir Next Ultra LightAvenir Next Ultra Light ItalicAvenir Next Ultra RegularAvenir Next Ultra ItalicAvenir Next Ultra MediumAvenir Next Ultra Medium Italic
Avenir Next Ultra Demi BoldAvenir Next Ultra Demi Bold ItalicAvenir Next Ultra BoldAvenir Next Ultra Bold ItalicAvenir Next Ultra Heavy
Avenir Next Ultra Heavy Italic
Publico Headline Light
Publico Headline Light Italic
Publico Headline Roman
Publico Headline Italic
Publico Headline Medium
Publico Headline Medium Italic
Publico Headline Bold
Publico Headline Bold Italic
Publico Headline Extrabold Italic
Publico Headline Extrabold Italic
Publico Headline Black
Publico Headline Black Italic
Publico RomanPublico ItalicPublico Semibold
Publico Semibold ItalicPublico BoldPublico Bold Italic
PUBLICO HEADLINE FAMILY
PUBLICO TEXT FAMILY
Publico Headline
SECONDARY FONT / PUBLICO HEADLINE AND PUBLICO TEXT
ALTERNATE OFFICE FONTS
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TEMPLATES: DESIGN ELEMENTSWhen developing marketing communications utilize the following elements in order to maintain a consistent brand presence. Reference the following pages where sample templates are displayed.
LOREM IPSUM DOLOR SIT AMET.
Lorem ipsom dolor sit amet.
LIGHT THE WAY
Aeque vestibulum, etu siam consequat nunc se, luctus ex. Aenean nisl justo, ie tincidunt in dictum sed un sapien eros convallis posistion magna.
Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non.
Headline font (Avenir Bold) with rules on white
Screened Seal Fleur de lis with rule for marking captions
Assumption branded blue box
Headline font (Avenir Bold) with rules on color
Call out box
Subheads (Avenir Demi Bold) and body text (Avenir Regular)
Secondary headline font (Publico Headline Bold) Text font (Publico Text)
Thick and thin colored and tinted rules for division of space
Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed sodales eros sed sapien convallis posuere.
Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed sodales eros sed sapien convallis posuere. Nisl justo, tincidunt in dictum non.
Lorem ipsum dolor sit amet sodales justo.
17
Download templates at assumption.edu/marketingrequest
TEMPLATES: BROCHUREThese templates have been created to illustrate the versatility and flexibility of the branded design elements across a variety of layout scenarios. Utilize any or all examples below to ensure a consistent brand image.
OPPORTUNITYIN EVERY MOMENT.
LIGHT THE WAY
LIGHT THE WAY
OPPORTUNITYIN EVERY MOMENT.
OPPORTUNITYIN EVERY MOMENT.
LIGHT THE WAY
Consequat nunc sed, luctus ex. Aene-an nisl justo, tincidunt in dictum non, consequat at massa. Sed sodales eros sed sapien convallis posuere. Vivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibu-lum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna scelerisque elementum lacus ac imperdiet interdum.
“Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet consequat. Vestibulum quis viverra felis. Nulla enim accumsan sagittis enim nec facilisis. “ Maximus tellus non imperdiet interdum.
Nam sed neque vestibulum.consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, con-sequat at massa. Sed sodales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volut-pat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna scelerisque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.
Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Nulla accumsan sagittis enim nec facilisis. Nullam iaculis felis id tortor rhoncus volutpat. Nunc pretium, metus sit amet congue ultricies, ex nisi ornare orci, id efficitur massa est bibendum turpis. Nam ipsum nibh, lacinia eget sagittis vitae, cursus quis augue. Donec pretium elit at porttitor tincidunt sed neque. Morbi porta efficitur eros, hendrerit Nulla accumsan sagittis enim nec facilisis. Nullam iaculis felis
LOREM IPSUM DOLORConsectetur adipiscing elit. Nam sed neque vestibulum, consequat nunc sed, luctus Aenean nisl justo, tincidunt posuere. Vivamus nisi.
LOREM IPSUM DOLORConsectetur adipiscing elit. Nam sed neque vestibulum, consequat nunc sed, luctus Aenean nisl justo, tincidunt posuere. Vivamus Vivamus.
Lorem ipsum dolor amet.
Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mass sodaleeros sed sapien convallis pos.
Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mass sodaleeros sed sapien convallis pos..
Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mass sodaleeros sed sapien convallis pos.
Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mass sodaleeros sed sapien convallis pos.
Aeque vestibulum, consequat nunc se, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mass sodaleeros sed sapien convallis pos.
Aeque vestibulum, etu siam consequat nunc se, luctus ex. Aenean nisl justo, ie tincidunt in dictum sed un sapien eros convallis posistion magna.
CONNECTING YOUR CLASSROOM TO THE WORLD.
WONDERFUL PERSON { SCHOOL OF NURSING 2022 }
Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at mas-sa. Sed sodales eros sed sapien convallis posuere. Vivamus nisi libero, accumsan in nisl a, var-ius interdum velit. Vestibulum quam urna, volutpat vitae erat sit ametodales eros. Sed sodales eros sed sapien convallis posu-ere. Vivamus nisi.
~ The Venerable Fr. Emmanuel d’Alzon, founder of the Augustinians of the Assumption and Educator, 1810-1880
“ It’s not enough to teach. One must help students to raise their sights.”
DUIS AUTE IRURE ESSE.Loreme neque vestibulum, nunc sed, luctus ex. Aenean nisl justo, tincidunt in quat dolor set. Go to assumption.edu/ourstories.
DUIS AUTE IRURE ESSE.Loreme neque vestibulum, nunc sed, luctus ex. Aenean nisl justo, tincidunt in quat dolor set. Go to assumption.edu/ourstories.
Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.
Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.
Headline for this section can be placed right in this gold area.
ETIAM MAXIMUS TELLUS NON IMPERDIET
“Belief in the dignity of each person is the foundation of an Assumption education. Whoever shares this belief and wants to discover the breadth and depth and source of that dignity will find a home at Assumption.” ~F. Richard E. Lamoureux, A.A., VICE PRESIDENT FOR MISSION
NAMED BY U.S. NEWS & WORLD REPORT AS A BEST REGIONAL UNIVERSITY
“Belief in the dignity of each person is the foundation of an Assumption education. Whoever shares this belief and wants to discover the breadth and depth and source of that dignity will find a home at Assumption.” ~F. Richard E. Lamoureux, A.A., VICE PRESIDENT FOR MISSION
THE BIG 3.Best burgers in
Worcester.
~ The Venerable Fr. Emmanuel d’Alzon, founder of the Augustinians of the Assumption and Educator, 1810-1880
“ It’s not enough to teach. One must help students to raise their sights.”
DUIS AUTE IRURE ESSE.Loreme neque vestibulum, nunc sed, luctus ex. Aenean nisl justo, tincidunt in quat dolor set. Go to assumption.edu/ourstories.
Ever since neque vestibulum concect eturadsplicing ut labore et dolore. Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet consequat.
1. Lorem Maximus tellus non imperdiet interdumadsplicing ut labore et dolore
2. IpsumMaximus tellus non imperdiet interdumadsplicing ut labore et dolore
3. DoloreMaximus tellus non imperdiet interdumadsplicing ut labore et dolore
Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.
Nam eget egestas neque. Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.
Adsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.
Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.
Adsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, consequat at massa. Sed so-dales eros sed sapien convallis posuere. wVivamus nisi libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna sceler-isque elementum facilisis, est sapien varius risus, eu porta elit lacus ac dolor.
Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Suspendisse in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus tellus non imperdiet interdum. In eu nisi vel quam laoreet con-sequat. Vestibulum quis viverra felis. Nulla.
Aeque vestibulum, etu siam consequat nunc se, luctus ex. Aenean nisl justo, ie tincidunt in dictum sed un sapien eros convallis posistion magna.
HEADLINE FOR THIS SECTION CAN BE PLACED RIGHT IN THIS AREA.
ETIAM MAXIMUS TELLUS NON IMPERDIET NAMED BY U.S. NEWS & WORLD REPORT AS A BEST REGIONAL UNIVERSITY
~ The Venerable Fr. Emmanuel d’Alzon, founder of the Augustinians of the Assumption and Educator, 1810-1880
“ It’s not enough to teach. One must help students to raise their sights.”
DUIS AUTE IRURE ESSE.Loreme neque vestibulum, nunc sed, luctus ex. Aenean nisl justo, tincidunt in quat dolor set. Go to assumption.edu/ourstories.
Nam sed neque vestibulum concect eturadsplicing ut labore et dolore.Consequat nunc sed, luctus ex. Aenean nisl justo, tincidunt in dictum non, con-
sequat at massa. Sed sodales eros sed sapien convallis posuere. wVivamus nisi
libero, accumsan in nisl a, varius interdum velit. Vestibulum quam urna, volutpat
vitae erat sit amet, fringilla pulvinar mi. Aliquam lacinia, magna scelerisque ele-
mentum facilisis, est sapien varius risus, eu porta elit lacus ac dolor. Suspendisse
in sapien pretium, tempus velit sit amet, ullamcorper neque. Etiam maximus
tellus non imperdiet interdum. In eu nisi vel quam laoreet consequat. Vestibulum
quis viverra felis. Etiam maximus tellus non imperdiet interdum. In eu nisi.
Nam eget egestas neque. Aliquam lacinia, magna scelerisque elementum facilisis, est
sapien varius risus, eu porta elit lacus ac dolor. Suspendisse
in sapien pretium, tempus velit sit amet, ullamcorper neque.
Etiam maximus tellus non imperdiet interdum. In eu nisi vel
quam laoreet consequat. Vestibulum quis viverra felis. Etiam
maximus tellus non imperdiet interdum. In eu nisi.
ETIAM MAXIMUS TELLUS NON IMPERDIET
Headline for this section can be placed right in this yellow area.
Aeque vestibulum, etu sen siam consequat nunc se, ie luctus exAenean nisl justo, ie tincidunt in dictum sed un elitn sapien eros convallis posistion magna.
NAMED BY U.S. NEWS & WORLD REPORT AS A BEST REGIONAL UNIVERSITY
COVERS
INSIDE SPREADS
18
Download templates at assumption.edu/marketingrequest
TEMPLATES: ONE-PAGERThese templates have been created to illustrate the versatility and flexibility of the branded design elements across a variety of layout scenarios. Utilize any and all examples below to ensure a consistent brand image.
We apologize for the inconvenience, but we are closed for visits today due to significant construction as we improve the on-campus experience and expand opportunities for students. This includes the construction of our new 41,000 sq. ft. state-of-the-art health sciences building, expansion to our student parking garage, and roadway resurfacing.
Walking TourMonday – Friday, limited time slots available daily
Our campus tour includes a 30-minute presentation with an admission staff member and a student-led walking tour of campus where you will see academic buildings, a first-year residence hall, our student union, gymnasium, recre-ation center, and more!
Virtual EventsBrowse our website for this week’s schedule
Virtual visit opportunities allow you to learn remotely what it would be like to be an Assumption student. From information presentations to student panels, admission interviews to showcases, browse our upcoming virtual events online.
Coming Soon: Drive-Thru TourMonday – Saturday, limited dates due to construction
Families will soon be able to explore our campus from the comfort of their own vehicle! Visit our website to see when registration is available!
THANK YOU FOR VISITING ASSUMPTION UNIVERSITY.
WE WOULD BE HAPPY TO HOST YOU SOON FOR ONE OF OUR AVAILABLE EVENTS!
We are excited to speak with you and would be happy to discuss your admission questions or to assist you in planning your visit to campus. Contact Undergraduate Admissions at 508-767-7285 or by email at [email protected].
You can also scan here to chat directly with members of our admission staff or current students!
1. Open the camera on your phone
2. Hover over the QR code
3. Click on the tab the pops up at the top of your screen
4. Start chatting!
CONTACT ADMISSIONS
To register, visit www.assumption.edu/visit.
APPLIED BEHAVIOR ANALYSISLearn the science of behavior so that you can make a positive difference in the lives of your clients.
The Applied Behavior Analysis (ABA) program at Assumption University prepares students for careers as applied behavior analysts. Graduates of our program will be well-prepared for both clinical and research-based positions. Our program teaches the science of behavior which is essential for individuals interested in autism, general and special education, developmental and intellectual disabilities, social work, and related fields.
The multi-disciplinary focus of the ABA program highlights application across multiple contexts, so you are well-prepared to serve your clients’ diverse needs.
The comprehensive curriculum covers the applied, experimental, and conceptual branches of behavior analysis, giving you a strong foundation to further your career.
Students can customize their degree by choosing from elective courses in human development, autism, intellectual and developmental disabilities, collaboration, and counseling.
For information about our Applied Behavior Analysis Program, please email [email protected] or call (508) 767-7387.
Visit us online at www.assumption.edu/aba.
PROGRAM OVERVIEW
The program meets coursework and fieldwork requirements to apply for
licensure as an applied behavior analyst in Massachusetts. The course sequence has been verified by the Association for Behavior Analysis
International (ABAI) as meeting the education requirements to apply to
sit for the BCBA exam. Our combined pass rate on the BCBA exam from
2018 to 2019 is 82%, compared with the national average of 63% for 2019.
Diverse Career Path Options This program is ideal for students interested in working with people with autism and related disabilities. An ABA degree is also relevant in clinical psychology, behavioral medicine, counseling, job effectiveness, sports training, environmental protection, education, exercise and health, business, criminology, and other areas. Our coursework is multi-disciplinary and demonstrates how behavioral principles can be applied in a variety of settings.
A Well-Rounded Education that Gives You Options Our program includes coursework in applied, basic, and conceptual behavior analysis and is designed for students who wish to become well-rounded behavior analysts with the flexibility to work in a range of settings. We teach evidence-based approaches to assessment and treatment that are widely applicable.
Fieldwork and Practicum ExperienceFieldwork is an essential part of training to become an applied behavior analyst because it allows you to develop the competencies you need to accurately assess behavior and develop successful interventions for your clients. A benefit of the program is that it includes practicum classes that allow students to obtain supervision of fieldwork hours in a manner that is coordinated with their coursework. The practicum sequence is overseen by a practicum coordinator and supervision is provided by BCBAs with extensive experience providing training to students.
FULL COURSE DESCRIPTIONS CAN BE FOUND AT
assumption.edu/aba
FOR COST INFORMATION PLEASE GO TO
www.assumption.edu/gradfinaid
SCHOOL OF GRADUATE STUDIES COURSE OF STUDYBehavior Analysis Courses
ABA 500: Principles of Learning and Behavior Analysis*ABA 501: Measurement and Research Methods in Behavior Analysis*ABA 600: Behavioral and Functional Assessment*ABA 601: Behavior-Analytic Interventions I*ABA 602: Behavior-Analytic Interventions II*ABA 603: Ethical, Legal and Professional Topics in Behavior Analysis*ABA 604: Conceptual Foundations of Behavior Analysis*ABA 605: The Experimental Analysis of BehaviorABA 804: Integrative Seminar in ABA
Behavior-Analytic Fieldwork Courses
ABA 700: Practicum in Applied Behavior Analysis IABA 701: Practicum in Applied Behavior Analysis IIABA 702: Practicum in Applied Behavior Analysis IIIABA 703: Practicum in Applied Behavior Analysis IVABA 710: Practicum in Applied Behavior Analysis I: Group Supervision
Interdisciplinary Electives (Choose 2)
ASD 640: Collaboration and Coordination: Autism Spectrum Disordersor RCP 530: Introduction to Counseling Theory and Practice
ABA 503: Behavior Analysis and Intellectual and Developmental Disabilitiesor ASD 600: Foundations and Characteristics of Autism Spectrum Disorder
PSY 502: Psychology of Development or SCP 545: Human Growth and Development through the Life Spanor SED 563: Developmental Pathways and Challenges
ABA 704: Practicum in Applied Behavior Analysis V
Optional Courses
ABA 800: Pre-thesis Seminar in ABAABA 801: MA Thesis in ABA IABA 802: MA Thesis in ABA IIABA 803: MA Thesis in ABA III
*ABAI Verified Course Sequence course
TWO-SIDED EXAMPLE (PROGRAM ONE-PAGER)
SINGLE SIDED EXAMPLE (EVENT LEAVE-BEHIND EXAMPLE)
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TEMPLATES: PRESENTATION SLIDESThese templates have been created to ensure a consistent brand image.
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TEMPLATES: POSTERSThese templates have been created to ensure a consistent brand image.
View application deadlines and learn more about the program at:
www.assumption.edu/counspsych
The only M.A. In the U.S. incorporating Cognitive Behavioral Therapy throughout the entire curriculum.
M.A. CLINICAL COUNSELINGPSYCHOLOGY
• Fill a need for skills based counselors with practical cognitive therapy experience
• All faculty bring extensive clinical experience to the classroom
• Complete the 60 credit Master’s Program in two years for just over $40k
• Graduate Fellowships available — Fellows receive tuition waivers or 30 credits
• Graduates are prepared to meet the education-al requirements for licensure as a Mental Health Counselor in Massachusetts and most other states
• Students can attend lectures at the Aaron T. Beck Institute for Cognitive Studies at Assumption College, hearing from renowned CBT practitioners from around the globe
View application deadlines and learn more about the program at:
www.assumption.edu/counspsych
The only M.A. In the U.S. incorporating Cognitive Behavioral Therapy throughout the entire curriculum.
• Fill a need for skills based counselors with practi-cal cognitive therapy experience
• All faculty bring extensive clinical experience to the classroom
• Complete the 60 credit Master’s Program in two years for just over $40k
• Graduate Fellowships available — Fellows receive tuition waivers or 30 credits
• Graduates are prepared to meet the education-al requirements for licensure as a Mental Health Counselor in Massachusetts and most other states
• Students can attend lectures at the Aaron T. Beck Institute for Cognitive Studies at Assumption Col-lege, hearing from renowned CBT practitioners from around the globe
CLINICAL COUNSELINGPSYCHOLOGY
DEGREE OFFERED: Master of Arts (M.A.) in Clinical Counseling Psychology Master of Arts (M.A.) in Clinical Counseling PsychologyMaster of Arts (M.A.) in Clinical Counseling Psychology
WITH BLUE HEADER BAR / DEGREE OFFERING LISTING BOX WITHOUT HEADER BAR / DEGREE OFFERING LISTING BOX
21
Download templates at assumption.edu/marketingrequest
TEMPLATES: POSTCARDSThese templates have been created to ensure a consistent brand image.
GREAT CAREER PREPARATION GOES WITHOUT SAYING.We invite you to spend four years learning in our values-based environment at Assumption College – it’s an experience that promises to be life changing.
Learning means doing at Assumption University:
First-year programs designed to ease the transition to college and connect you with friends and dedicated faculty.
Advising and academic support teams who make graduating in four years a reality — 95% of our graduates complete their degree in four years.
High-energy career services, study abroad, and service-learning programs 83% of 2019 graduates participated in research, internships or service learning.
A tradition of high-achieving students – including 14 who have been awarded Fulbright Scholarships since 2001.
95%of 2018 graduates
were employed, pursuing additional education, or
engaged in service within six months of graduation.
Office of Admissions500 Salisbury StreetWorcester, MA 01609-1296www.assumption.edu
Non-Profit Org.US Postage
PAIDWorcester, MA
Permit No. 1739
APPLY TODAY AT ASSUMPTION.EDU/APPLYPCApply Early Action by Nov. 1 and we’ll waive your $50 application fee! Use fee waiver code EA2024PC.
The way to hit the ground running.
assumption.edu/applypc
APPLY TO
DAY!
The way to hit the ground running.
assumption.edu/applypc
APPLY TO
DAY!
GREAT CAREER PREPARATION GOES WITHOUT SAYING.We invite you to spend four years learning in our values-based environment at Assumption College – it’s an experience that promises to be life changing.
Learning means doing at Assumption University:First-year programs designed to ease the transition to college and connect you with friends and dedicated faculty.
Advising and academic support teams who make graduating in four years a reality — 95% of our graduates complete their degree in four years.
High-energy career services, study abroad, and service-learning programs 83% of 2019 graduates participated in research, internships or service learning.
A tradition of high-achieving students — including 14 who have been awarded Fulbright Scholarships since 2001.
95%of 2018 graduates were employed,
pursuing additional education, or
engaged in service within six months
of graduation.
Office of Admissions500 Salisbury StreetWorcester, MA 01609-1296www.assumption.edu
Non-Profit Org.US Postage
PAIDWorcester, MA
Permit No. 1739
APPLY TODAY AT ASSUMPTION.EDU/APPLYPCApply Early Action by Nov. 1 and we’ll waive your $50 application fee! Use fee waiver code EA2024PC.
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22
Download templates at assumption.edu/marketingrequest
TEMPLATES: INVITATION These templates have been created to ensure a consistent brand image. Assumes a horizontally folding 4-panel invitation.
Lorem IpsumQuisque aliquet elit et
J O I N U S F O R A V E R Y S P E C I A L E V E N T TO C E L E B R AT E YO US AT U R D AY, F E B R U A R Y 1 6 , 2 0 2 1500 Salisbury Street | Worcester, MA 01609-1296 | www.assumption.edu
Lorem IpsumQuisque aliquet elit et
J O I N U S F O R A V E R Y S P E C I A L E V E N T TO C E L E B R AT E YO US AT U R D AY, F E B R U A R Y 1 6 , 2 0 2 1500 Salisbury Street | Worcester, MA 01609-1296 | www.assumption.edu
Lorem IpsumQuisque aliquet elit et
J O I N U S F O R A V E R Y S P E C I A L E V E N T TO C E L E B R AT E YO US AT U R D AY, F E B R U A R Y 1 6 , 2 0 2 1500 Salisbury Street | Worcester, MA 01609-1296 | www.assumption.edu
Lorem IpsumQuisque aliquet elit et
J O I N U S F O R A V E R Y S P E C I A L E V E N T TO C E L E B R AT E YO US AT U R D AY, F E B R U A R Y 1 6 , 2 0 2 1500 Salisbury Street | Worcester, MA 01609-1296 | www.assumption.edu
Congratulations again on being awarded the Light the Way Scholarship. I would like to personally invite you and your family to join us to celebrate this accomplishment at a special breakfast reception, just for our Light the Way Scholarship recipients.
The reception will be held the morning of Accept Assumption on Saturday, February 16. We will be joined by members of the Assumption community who are eager to greet you and hear more about your story. This will be a great opportunity to meet your fellow scholarship awardees and share your experiences.
I hope that you will plan to attend and I look for ward to welcoming you and your family.
Sincerely, FRANCESCO C. CESAREO , PH.D.
Schedule of EventsLIGHT THE WAY BREAKFAST REGISTRATION
LIGHT THE WAY BREAKFAST RECEPTION
ACCEPT ASSUMPTION OPENING CEREMONY
ACADEMIC SHOWCASES
ACADEMICS, SERVICES & ATHLETICS FAIR
LUNCH
CAMPUS AND RESIDENCE HALL TOURS
HOUND BOUND HANGOUT
PARENT SESSIONS
8:30 A.M.
9:00 A.M.
10:30 A.M.
11:15 A.M. – 12:00 P.M.
11:15 A.M. – 1:15 P.M.
1:15 A.M. – 2:00 P.M.
11:45 A.M. – 1:30 P.M.
1:45 – 3:00 P.M.
2:00 – 3:00 P.M.
FINANCIAL AID COUNSELORSWill be available at the following times to discuss your financial aid status:
9:30 – 10:25 A.M. | 11:15 A.M. – 3:30 P.M.
REGISTER AT www.assumption.edu/ltwsbreakfast or Call 866-477-7776
Congratulations again on being awarded the Light the Way Scholarship. I would like to personally invite you and your family to join us to celebrate this accomplishment at a special breakfast reception, just for our Light the Way Scholarship recipients.
The reception will be held the morning of Accept Assumption on Saturday, February 16. We will be joined by members of the Assumption community who are eager to greet you and hear more about your story. This will be a great opportunity to meet your fellow scholarship awardees and share your experiences.
I hope that you will plan to attend and I look for ward to welcoming you and your family.
Sincerely, FRANCESCO C. CESAREO , PH.D.
Schedule of Events
FINANCIAL AID COUNSELORSWill be available at the following times to discuss your financial aid status:
9:30 – 10:25 A.M. | 11:15 A.M. – 3:30 P.M.
REGISTER AT www.assumption.edu/ltwsbreakfast or Call 866-477-7776
LIGHT THE WAY BREAKFAST REGISTRATION
LIGHT THE WAY BREAKFAST RECEPTION
ACCEPT ASSUMPTION OPENING CEREMONY
ACADEMIC SHOWCASES
ACADEMICS, SERVICES & ATHLETICS FAIR
LUNCH
CAMPUS AND RESIDENCE HALL TOURS
HOUND BOUND HANGOUT
PARENT SESSIONS
8:30 A.M.
9:00 A.M.
10:30 A.M.
11:15 A.M. – 12:00 P.M.
11:15 A.M. – 1:15 P.M.
1:15 A.M. – 2:00 P.M.
11:45 A.M. – 1:30 P.M.
1:45 – 3:00 P.M.
2:00 – 3:00 P.M.
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Seal with PMS 301 Blue headline Blue Background
White background
Gray and white background
Logo with PMS 637 Blue headline White Background
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Sandwich boards can we requested through Curry Printing by emailing [email protected]. Templates can also be downloaded at assumption.edu/marketingrequest.
TEMPLATES: SANDWICH BOARDS/SIGNAGEThese templates have been created to ensure a consistent brand image.
OFFICE OF FINANCIAL AID
WELCOME TOHOMECOMING
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incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
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Header with Assumption University logo Header with Assumption Greyhound logo
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EMAIL SIGNATURE EXAMPLE WITH SPECIFICATIONS
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TEMPLATES: ZOOM BACKGROUNDSUniversity-branded Zoom backgrounds are available for your virtual meetings.
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Stationary can be ordered through Curry Printing at: https://www.curryprinting.com/customer_portal/
TEMPLATES: STATIONARYLetterhead, envelope and business card templates can be customized through Curry Printing. In addition to the standard Assumption template below, templates are available for each school..
Office of Admissions
500 Salisbury Street
Worcester, MA 10609
508.555.5555
assumption.edu
Office of Admissions500 Salisbury StreetWorcester, MA 10609
assumption.edu/GPS
facebook.com/assumptionuniversity
@assumptionuniversity
linkedin.com/assumptionuniversity
Instagram link
YouTube Link
Business card front Business card back
#10 envelope
8.5"x11" letterhead