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I cant get no satisfaction,
I cant get no satisfaction.
Cause I try and I try and I try and I try..
I cant get no, I cant get no
Mick Jagger, Rolling stonesMick Jagger, Rolling stonesMick Jagger, Rolling stonesMick Jagger, Rolling stones
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Love is not enough to satisfy a customer.Global economy shakes old market rules.
Last years brand theories are obsolete. Today, consumers are so demanding and
extremely suspicious while brands are transparent and so vulnerable. Winning
brands always give true value by all means necessary. Your brand pulse must be
checked constantly, as branding is a live process. Be good, or be gone.
ReliabilityTrust Delight
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When brands suffer from mismatches, confusing interactions, no employee
pride, and a boring story, customers lose faith and your competitive edge gets
damaged. Simply, brand value and revenues are dropping.
Bottom line: you lose money
Unique value-benefits with energizing customer engagements will turn every
brand action into a positive incremental change. Customers will re-believe in
your brand, stay longer, spend more, and ultimately bring friends.
Bottom line: you make money
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Brand Strategy
Full commercial impact is a result of a total
match between brand & business strategy
Business Strategy Brand Value
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Which brand parts are weak or missing?Now, observe your business closely and keep this question in mind:
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Managers worldwide face different needs
New ways to increase revenueBrand fits only one category
Over-extended brand loses edge
P.O.S need a current look & feel
Fixing wrong consumer perceptionsInnovative customer engagements
No brand standards & systems
Irrelevant brand becomes un-cool
Globalising dictates a brand plan
Competitor holds better position
M&A calls for one brand voice
Exploit brand value for investors
Brand no longer boosts pride & moral
Stakeholder relations must get better
Reps needs better marketing tools
Social causes creates positive media
New market entry Customer interactions
Global brand strategy Organizational culture
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BRAND AID
Stepping into the pictureWe are a new breed of a brand innovation
company.
The old way in brand agencies wasnt
sufficient enough. It was too narrow-mindedand full of science fiction. Too many times
it ended with just cosmetics, but no real
business impact. Modern branding is all
about turning tales into details.
What you need now are change agents.
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Brand Aid is the go-to strategy firm for
brands that aspire to break out globallyInventive minds are imperative to have next to you when aiming for new markets.
Our multi-angled global experience offers unmatched capabilities. We are built for
exploiting brands potential, and help you create new & sustainable revenue streams.
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BRAND AID
We are your Pit Stop crew.Our single aim is to exploit brand potential. We excel in fusing, re-thinking, and
re-energizing brands to match todays tough market pace. We help our clients
win races by assuring the right brand parts perform at best both inside & out.
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A 360 degrees brand view is an integral partin our strategic approach. Just as it is for you.
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BRAND AID
We focus on the
right cure for theright pain.
You cant fix brand problems by
diverting attention away from thebusiness issues & agenda, by
covering it with a new name or just
a new set of values. Problems are
born in weak brand touch-points at
each stage of the customer journey.
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We prepare
ambitious brands towin the hurdle race.
We are creative problem solvers.
Our value lies in spotting, prioritizing,and ensuring there are no flaws in your
brand-customer interactions by making
sure all show top results, anywhere in the
world you choose to compete.
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BRAND AID
A level experts for any brand challenge.Brand Aid is affiliated with an exclusive network of carefully picked top pros
worldwide, in various specialty fields: design, cultural research, architecture,
promotion, production, new media, web, analysts, organizational experts.
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BRAND AID
We have a flexible mode can be adjusted to brands in different consumer
categories: Media and Entertainment, Luxury, Leisure, Lifestyle, Well-being,
Retail, hi-tech, financial, politics, NGOs, cities.
Our cross-categories know-how is a great
advantage in finding the right solutions
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Our strategic servicesOne: checking brand statusCross brand checks to find brand flaws. Auditing your brand claim, customer
interactions, brand environment, online/offline behaviour, internal brand culture.
Two: global readinessNew market strategies. brand strategy & action plans for global expansion,
marketing tools, market culture matching, brand extension.
Three: focusing your brandValue proposition & positioning development. Inventing/focusing the brands
unique competitive edge to maintain the right brand course.
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More strategy servicesFour: re-energizing your brandbrand-customer mismatches, experience design, customer interfaces 360, idea,
story, P.O.S, marketing actions, cross-media, identity.
Five: internal brand strategyInternal branding. strategies & engagements to gain employee pride and brand
belief, better communication, goals alignment & brand buy-in.
Six: brand decisionsAdvising on brand & marketing issues: M&As, re-shuffles, innovative business
ideas, brand extension, process supervision, strategy & creative debates.
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We are a different kind of brand species.We are not artists. We are business creativity experts. Youre about to meet
progressive strategists, awarded pros, with result-driven focus. We are swift,
unbiased, and cut to the chase. Oh well, also charming and humble....
There are no hierarchies at Brand Aid. Youll always have a direct way to us,
enjoying hands-on from the top heads.
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BRAND AID
Some of our clients worldwide:We have won the confidence and appreciation of these brand leaders.
Call us to know how we can make you better.
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Dana BenDana BenDana BenDana Ben----David,David,David,David, Co-founder
BRAND AID
An internationally awarded creative director and a branding pro.An internationally awarded creative director and a branding pro.An internationally awarded creative director and a branding pro.An internationally awarded creative director and a branding pro.
Dana holds 17 years of vast experience in new media, TV branding, motion graphics, and animation.
Dana was the Chief creative director in four major winning political campaigns for 3 prime ministers. A
creative and content consultant for start ups, interactive companies, branding firms, post production
firms, TV networks and animation studios.
Founder of The Wellnutz, an innovative cross platform start up creating a brand for kids
focusing on well-being and social responsibility.
Dana was the Head of Creative at JCS, Israel's biggest media company owned by Ron Lauder.
Leading a team of 30 designers and animators. Responsible for the commercials dept and for
international channel branding dept, working with local, Chinese, and European networks.
Dana is a sought after lecturer in the fields of creative, design, branding, and cross platform media.
Dana holds a B. Des degree from Bezalel, academy of art and design, Jerusalem, and a graduate of
the entrepreneurship course at MIT.
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Itai Talmi, CItai Talmi, CItai Talmi, CItai Talmi, Co-founder
BRAND AID
An International brand strategy expert.An International brand strategy expert.An International brand strategy expert.An International brand strategy expert.
Itai offers more than 20 years of vast experience in brand strategy consulting and managerial
positions for global and local brands. Itai works in many consumer categories such as leisure,
well-being, media, entertainment, telecommunications, high-end brands, services, financial, cities,
countries. Itai is helping organizations in creating and maintaining sustainable competitive brands,
by matching corporate goals to brand strategy, forming and executing detailed brand plans.
Prior to that, Itai was a senior consultant at Dave, a London-based award winning global brand
consultancy famous brands worldwide as clients. Itai was also a senior consultant and a team
partner at Wolff Olins, one of the most famous branding agencies worldwide.
Itai had a 30 min TV show about his brand views, and is a sought after lecturer in many forums.
At the World Economic Forum itai led a team with the Peres center for peace in a special brand
communication project initiated by Maurice Levi, the head of the Publicis group.
Itai is an advisory board member at World Brand Congress 2009 and 2010, at Mumbai India.
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Change agents:
Dana Ben David:
+972 545336377
Itai Talmi:
[email protected]+972 547421821