CPPL Brand Activation Profile2020
Creating value through customer insights…
We are a firm of Value Creation Consultants
providing consulting and training solutions to
small, medium and large corporations.
We are about connecting brands with people by
creating cutting-edge plans and strategies that are
effective and efficient as well as easy to manage.
Our mission is to promote and connect brands to
people across Africa through expertise, technology
and meaningful connections at all relevant points of
purchase / consumption / transaction
We are young, dynamic and driven by our
clients’ goals and would support them to create
and deliver value consistently.
WHO WE ARE
We give your brand a voice that appeals to the yearnings of the consumers, speaking to their innermost desires and creating the required
result within the shortest time, and with best practice driving return on investment.
WHAT WE DO
OPERATIONAL BUSINESS SOLUTIONS
Brand ActivationWe create the brand-consumer spark through various initiatives which include:
• Experiential Marketing
• Road Shows
• Town Storms
• Field Marketing
• HORECA & Atriums
Events Marketing
We manage and design bespoke corporate events:
• Conferences & Seminars
• Trade Events
• Exhibitions
• Product Launch
• Concerts
• Corporate Retreats
• Marathon etc.
Sales & Channel Management Armed with market intelligence and consumer-driven strategies, we deploy hand-on field professionals across all touch points
• Sales activation
• Neighbourhood & Market Storm
• In-bar, Mall, In-store promotions
• School activation etc.
Digital Engagement
• Social Media Marketing
• Online & Offline Engagement
• Search Engine Optimization
• Content Development
• Web Development & Management
Strategic & Creative Support
• Strategic Planning & Analysis
• Design & Production
• Merchandising deployment
• OOH sites & destination branding
Brand Assets We create and/or work with our client to develop exciting brand engagement assets to drive consistent value creation -
• Dove Eyes With Chinwe Kalu
• My Future In My Hands
• International schools fair
OUR APPROACH HEAR
SEE
SMELL
TASTE
FEEL
APPEAL TO THE FIVE SENSESIt is common knowledge that consumers want
more than just to be told what to buy and
experience the brand later. In our fast-paced
world, consumers want to be excited before
making a purchase decision.
Our goal at CPPL is to always excite the five
senses, leaving an unforgettable experience in the
heart of customers. Our approach is flexible and
can be tailored to meet timelines and specific set of
deliverables.
A FEW
CASE STUDIES
PEPSI LITUATION CONCERT
LAGOS CITY MARATHON
2018 Lagos city marathon
was met with pop and
pageantry as over 100,000
athletes across the
continent were present to
compete for the cash prize of
50,000 dollars
CASTROL MEGA LAUNCH
Castrol BP in
collaboration with
Eterna Plc launched its
new range of lubricants;
namely Castrol GTX,
Castrol Magnatec and
Castrol Edge into the
Nigerian Market in
2017, with dignitaries
and high class
personnel in attendance
DANO NEIGHBOURHOOD PENETRATION DRIVE
(UAC) FUNTIME COCONUT CHIPS MARKET ACTIVATION
CONSUMER PROMOTION –ECOBANK, TANZANIA
• We developed and executed a consumer promotion for Ecobank Tanzania to grow adoption and market share. It was replicated in other markets including Nigeria.
• We deployed a through-the-line campaign including in-store presence, roadshows and street / market activations.
• The draw events were held in selected branches and were properly merchandised with product leaflets and brochures to stimulate interest and upselling.
• They were excellently delivered to scope, budget and time.
DESTINATION BRANDING – NBC
• We worked with Nigerian Bottling Company (NBC) to co -brand some points of consumption:
• Utopia Restaurant – completed at Victoria Island, Lagos.
• My Coffee Shop at Mega Plaza, Victoria Island.
• The projects were executed with excellence and to the delight of both the outlet owners and final consumers.
MERCHANDISING DESIGN & PRODUCTION
• CPPL Gifts focus on premium items that re made with strict adherence to quality standards while meeting clients’ budget and achieving general visibility and advertising objectives.
• Our promotional merchandise consists of products of innovative design and creative thinking.
• Our products are highly effective for marketing brands. We create custom designs and variety.
• We are prompt with our service delivery as we understand and see time as a finite resource.
Customized T-Shirts
BOARD OF DIRECTORSIke Kalu - Sales & Marketing professional with over 30 years of experience in several senior level roles across industries
and culture.
He has worked in customer focused environments – Guinness Nigeria, MTN, Zain (Now Airtel), Zantel (A part of Etisalat
in Tanzania), FCMB, Ecobank Nigeria and others through Marketing and Capability Development Consulting.
He’s a Faculty Member at Pan Atlantic University and Resource Person at Lagos Business School (LBS).
Chinwe Kalu - A graduate of Chemistry and an MBA holder from University of Lagos, is the Chief Executive Officer
responsible for the day to day management of the business. She also manages client issues to ensure maximum
satisfaction and delight.
She has worked in customer relationship management roles in different sectors-banking, beauty services, ensuring
maximum customer satisfaction and business growth, Currently manages accounts like MTN, FCMB, NBC, Learn Africa
& Crown Interactive Limited.
Ebo Bayem – A graduate of Ondo State University, Ado-Ekiti and a Direct Marketing and PR professional with over 15
Years cognitive experience in Entertainment Communication, Events Management (with EDI LAWZANI & Associates) and
Direct Marketing (with EXP Momentum).
He has been effectively resourceful in several Experiential Marketing projects which includes (but not limited to) Pre-
production coordination, Rig management, POS distribution, Client liaison, Staff training, Creative concept development
etc.
KEY MANAGEMENT PERSONNEL
Ebo Bayem Urenwoke
Activation Consultant
Ololade Odunikan
Head of Strategy & Account Management
Enobong Ukpong
General Manager
Olubunmi Abimbola
Head of Business Development
Chinwe Kalu
Chief Executive Officer
Ikechukwu Kalu
Lead Consultant