“User” Rehab:A story of redemption
Bradley Horowitz
[email protected] Advanced Development Division
Yahoo!, Inc.Q1 2007
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User - Wiktionary Defn.
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Turning “users” into People…
1 creators
10 synthesizers
100 consumers
2 creators
4 synthesizers
8 consumers
Moving beyond “users”…
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Web 2.0 Community Dynamics
100% creators
100% synthesizers
100% consumers
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Happenstance artistes…
Anyone with a ________ is now a ________
keyboardcamera
iPodbrowser
authorphotographerdeejaypublisher
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Where is this leading?
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Turning “users” into Editors
Interestingness…
• Based on implicit,organic measures
• Retroactive
• Less susceptibleto “gaming” oragendas
• Works!
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Turning “users” into Taggers
Another form is "throw-ups" which are normallyquickly done piecesfeaturing very simplepieces using few colors,sacrificing aesthetics forspeed. - wikipedia
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Tagging
People Organized Content
Content is tagged, described, organized, discovered, etc. not by “editors” but by the“users” themselves.
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A Digression:Computer Vision is hard
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FOWALONDON07
Phone can provide context
- time- place (GPS, CPT)- identity- copresence (Bluetooth)- crowd effects- ancillary database
@yahoo.com?
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Emergent knowledge
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Mental maps: TagMaps
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Jaguar Clusters
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Love Clusters
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Lotsa tags!
• Low barriers to participation
• Messy / easy at data entry time… but lots of data helps to make sense of it later
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Turning “users” into neighbors
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Publisher’s reln. to her audience
211.43.201.11 - - [25/Jan/2007:04:00:42 -0800] "GET /blog/?feed=rss HTTP/1.0" 200 4865 "-" "openmaru feed aggregator 0.1"222.231.15.180 - - [25/Jan/2007:04:01:21 -0800] "GET /blog/?feed=rss HTTP/1.0" 200 4865 "-" "HanRSS/1.0 (http://www.hanrss.com; 1 subscriber)"64.4.8.131 - - [25/Jan/2007:04:03:23 -0800] "GET /blog/ HTTP/1.0" 200 56366 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"207.126.230.225 - - [25/Jan/2007:04:03:30 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://dial.sbc.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1)Gecko/20061204 Firefox/2.0.0.1"72.237.73.67 - - [25/Jan/2007:04:03:36 -0800] "GET /blog/?cat=10 HTTP/1.1" 200 16415 "-" "Mozilla/5.0"72.237.73.67 - - [25/Jan/2007:04:03:38 -0800] "GET /blog/?p=10 HTTP/1.1" 200 13794 "-" "Mozilla/5.0"207.126.230.225 - - [25/Jan/2007:04:03:47 -0800] "GET /favicon.ico?.yslowt=1169726627372 HTTP/1.1" 200 1406 "-" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1)Gecko/20061204 Firefox/2.0.0.1"24.138.234.251 - - [25/Jan/2007:04:03:55 -0800] "GET /blog/?feed=rss2&p=8 HTTP/1.0" 200 5128 "-" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)"193.49.124.107 - - [25/Jan/2007:04:04:27 -0800] "GET /robots.txt HTTP/1.1" 304 - "-" "NG/2.0"212.134.155.210 - - [25/Jan/2007:04:04:40 -0800] "GET /blog/?feed=atom HTTP/1.0" 200 50697 "-" "AppleSyndication/54"72.30.216.107 - - [25/Jan/2007:04:06:24 -0800] "GET /blog/?m=200602 HTTP/1.0" 200 18512 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)"74.52.87.85 - - [25/Jan/2007:04:09:43 -0800] "GET /blog/?p=64 HTTP/1.1" 200 12273 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)"74. 69.180.26.237 - - [25/Jan/2007:04:10:34 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://my.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1)Gecko/20061204 Firefox/2.0.0.1"74.6.67.123 - - [25/Jan/2007:04:11:16 -0800] "GET /blog/?m=20060624 HTTP/1.0" 200 16536 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)"66.150.96.118 - - [25/Jan/2007:04:13:28 -0800] "GET /blog/index.php?&feed=rss2 HTTP/1.1" 304 - "-" "FeedBurner/1.0 (http://www.FeedBurner.com)"65.214.44.29 - - [25/Jan/2007:04:14:09 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "Bloglines/3.1 (http://www.bloglines.com; 6 subscribers)"72.30.216.88 - - [25/Jan/2007:04:18:16 -0800] "GET /blog/?p=62 HTTP/1.0" 200 23205 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)"70.87.56.46 - - [25/Jan/2007:04:18:21 -0800] "GET /blog/?p=24 HTTP/1.1" 200 8882 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)"61.17.229.126 - - [25/Jan/2007:04:19:08 -0800] "POST /blog/wp-trackback.php?p=24 HTTP/1.1" 200 94 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)"72.14.199.3 - - [25/Jan/2007:04:20:17 -0800] "GET /blog/?feed=rss HTTP/1.1" 200 4881 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)"72.14.199.8 - - [25/Jan/2007:04:20:38 -0800] "GET /blog/?feed=atom HTTP/1.1" 200 50713 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)"38.102.128.140 - - [25/Jan/2007:04:21:50 -0800] "GET /blog/?feed=rss2&p=5 HTTP/1.1" 200 6939 "-" "Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; Rojo 1.0;http://www.rojo.com/corporate/help/agg/; Aggregating on behalf of 1 subscriber(s) online at http://www.rojo.com/?feed-id=2587649) Gecko/20021130"64.78.155.100 - - [25/Jan/2007:04:23:03 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "NewsGatorOnline/2.0 (http://www.newsgator.com; 4 subscribers)"65.55.208.92 - - [25/Jan/2007:04:23:37 -0800] "GET /robots.txt HTTP/1.0" 200 50 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"65.55.208.92 - - [25/Jan/2007:04:23:38 -0800] "GET /blog/?cat=5 HTTP/1.0" 200 22429 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"72.237.73.67 - - [25/Jan/2007:04:23:50 -0800] "GET /blog/?p=5 HTTP/1.1" 200 110865 "-" "Mozilla/5.0"69.180.26.237 - - [25/Jan/2007:04:25:50 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://my.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204Firefox/2.0.0.1"74.6.74.226 - - [25/Jan/2007:04:27:50 -0800] "GET /robots.txt HTTP/1.0" 200 50 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)"74.6.73.231 - - [25/Jan/2007:04:27:51 -0800] "GET /blog/?feed=rss2&p=56 HTTP/1.0" 304 - "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)"64.4.8.131 - - [25/Jan/2007:04:28:12 -0800] "GET /blog/?cat=4 HTTP/1.0" 200 27144 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"64.4.8.131 - - [25/Jan/2007:04:28:25 -0800] "GET /blog/?cat=1 HTTP/1.0" 200 25546 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"64.4.8.131 - - [25/Jan/2007:04:28:37 -0800] "GET /blog/?cat=2 HTTP/1.0" 200 26949 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"200.87.117.58 - - [25/Jan/2007:04:28:55 -0800] "POST /blog/wp-comments-post.php HTTP/1.0" 302 0 "http://www.elatable.com/blog/?p=59" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT)"64.34.176.164 - - [25/Jan/2007:04:29:22 -0800] "GET /blog/?feed=atom HTTP/1.1" 200 50713 "-" "Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; aggregator:Tailrank; http://tailrank.com/robot)Gecko/20021130"66.150.96.118 - - [25/Jan/2007:04:29:44 -0800] "GET /blog/index.php?&feed=rss2 HTTP/1.1" 304 - "-" "FeedBurner/1.0 (http://www.FeedBurner.com)"64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] "GET /blog/?cat=7 HTTP/1.0" 200 16739 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] "GET /blog/?cat=8 HTTP/1.0" 200 16745 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"64.4.8.131 - - [25/Jan/2007:04:30:23 -0800] "GET /blog/?cat=20 HTTP/1.0" 200 17358 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)"72.14.199.8 - - [25/Jan/2007:04:30:52 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)"202.162.230.107 - - [25/Jan/2007:04:31:23 -0800] "GET /blog/?feed=rss HTTP/1.1" 200 4881 "-" "Java/1.5.0_05"
Oh! I got a visit from 18.85.225.206 at 12:31 today!
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Publisher’s reln. to her audience
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Instant community
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Site owner owns the community
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MyBlogLog connects people wherethey are, all over the web
Since I joined MyBlogLog last month, Ihave met some really incredible people
whom I doubt I would have metotherwise.
Reason No. 38 Why I’m Becoming A Huge “MyBlogLog” Fanhttp://abowlofstupid.com/arts-entertainment/reason-no-38-why-im-becoming-a-huge-mybloglog-fan
http://www.problogger.net/archives/2007/01/23/problogger-mybloglog/
I’d not done anything to build my‘community’ except happen to be amember - but now this site has 539
‘members’!
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Turning the lights on…
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MyBlogLog integration
Add this single line of javascript to a web page…
• <script type="text/javascript"src="http://pub.mybloglog.com/comm2.php?mblID=2006111120453914&c_width=180&c_sn_opt=y&c_rows=5&c_img_size=f&c_heading_text=Recent+Readers&c_color_heading_bg=005A94&c_color_heading=ffffff&c_color_link_bg=E3E3E3&c_color_link=005A94&c_color_bottom_bg=005A94"></script>
< don’t blink! >
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Pipes: Rewire the Web
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Pushing HTML to the “users”
Flickr
New YorkTimes
<HTML><HEAD>…</BODY></HTML>
<HTML><HEAD>…</BODY></HTML>
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Mashup’s for the masses: RSS!
Flickr
New YorkTimes
<RSS version=“2.0”></RSS>
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A real-world task
Find an apartment for rent walking distance from adaycare center…
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Give the “users” (crack) Pipes!
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Apartments Near Something
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Sampling v. Synthesizing
In music, sampling is the act of taking a portion, orsample, of one sound recording and reusing it as
an instrument or element of a new recording.
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Web 2.0 Community Dynamics
100% creators
100% synthesizers
100% consumers
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2004909663EiGUH7F37unlimited minutes within 24 hoursfrom first log-in31-12-2008