Digital Hill Multimedia
14 years of experience – 500+ active clientsWeb Design, Internet Marketing, Social Media, Application Development
www.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703
Digital Hill Multimedia, Inc. www.DigitalHill.com
Web Marketing Overview What we’ll cover today…
• Web Trends• Search on the Web• Website Keys• Tips & Ideas
Digital Hill Multimedia, Inc. www.DigitalHill.com
Why Use the Web? Reason 1
• 80% of Americans are using the web to check out a business before visiting their physical location!
– Your Website is often a “First Impression” of your business.
• Is content current?• Is it easy to use?• Is there consistently new content to make me want to come
back?
Digital Hill Multimedia, Inc. www.DigitalHill.com
Why Use the Web? Reason 2
• Over 14 Billion Searches on Search Engines per month in the U.S. alone.
• Roughly 470 million searches per day• People use search engines to find products and
retailers!!
Digital Hill Multimedia, Inc. www.DigitalHill.com
Search Trends on the Web• March 2010 Search
Engine Marketshare(Source: Hitwise)
• Google: 65%• Yahoo: 15%• Bing: 14%• Ask: 3.5%
Digital Hill Multimedia, Inc. www.DigitalHill.com
Search Tips for Google
• Use “OR” to broaden the search. • This can be useful if you’re looking at researching a topic
but you’re not sure which keywords will return the information you need. It can be particularly handy in conjunction with the “site:” operator. For example, you could try this search: GTD OR “getting things done” site:webworkerdaily.com
Digital Hill Multimedia, Inc. www.DigitalHill.com
“OR” search results…
Digital Hill Multimedia, Inc. www.DigitalHill.com
Search Tips for Google
• Exclude specific terms with the “–” • You can narrow your searches using this function. For
example, if you’re looking for information about American Idol but don’t want anything about Simon Cowell, you could try searching Google for:
“american idol” -cowell
Google is not your only concern today!
craigslist
Today you must focus on multiple dimensions:
- Page Rank- Lead Capture- Multiple “Platforms” – web, mobile, social- Reputation Monitoring
Manager Area Tool Bar
PageEditorView
Search Engine Optimization• Easily customize Title Tags and review Meta Data
SEO Friendly URL’s - http://www.goevergreenrv.com/page/61/Green
Search Engine Optimization
Keyword Blogging- Share tips, your expertise, how to
Internet Marketing involves keyword marketing to establish a large footprint for you company online.
4 out of the 10 possible page #1 results including spots 1, 2, 5, & 6.
“Web Footprint Building” significantly increases your ability to garner leads!
Large footprint = less competitors on page 1
1
2
3
4
Lead Generation – Design is Key
Lead Capture
Opt-in Forms
Mobile Sitesexponential growth
Social Media
Not a fad, but a platform forengagement, cultivation, and lead capture
Digital Hill Multimedia, Inc. www.DigitalHill.com
Why use Social Media?• Because 3 out of 4 Americans use some form of
Social Media; & people now spend more time on social sites than with personal e-mail.
• Reach further with your message– Advertise / Expand Awareness of your Brand– Go to where your customer’s are (55 minutes a day)– Low cost of implementation compared to other
marketing• Another Channel to Generate Sales Leads
– Build Relationships / Rapport• Gauge Customer Satisfaction
– Get Customer feedback– Provide customer service
Summary:• Where are the people? Where are you?
– Web, Mobile, Social Media
• Page rank is important, but multiple showings on Page 1 is even better;
• Being accessed easily anywhere via mobile is growing rapidly;
• Facebook is critical as fans become your conduit and message bearers
Digital Hill Multimedia, Inc. www.DigitalHill.com
• Update your site!• Consider a blog• Get your site optimized• View and Download the Slides• Create a monthly new content plan, stick to it!
•I will post the slides online. To find out the url, go to:
•www.Facebook.com/DigitalHill and it will announced there.
What to do?Twitter.com/DigitalHillFacebook.com/DigitalHill
QUESTIONS?