PREMISE
• Seeing the growth in the number of travelers every year and the visible expansion of the tourism industry, Bon Voyage! is not just targeted at travel magazine readers but also Business Professionals (of all age groups), Tourism Industry Experts and Service Industry Professionals, to be informed about the travel hotspots and the latest insights of tourism industry.
• Through extensive surveys conducted across the major metros, select A,B &C class towns on a diverse sample population form across industries/segments, we got down to creating a Balanced Content Plan, so as to ensure maximization of our target audience.
• These surveys further confirmed the high level of interest in travel publication from avid travelers from all segments and travel industry experts, thus clearly exhibiting the wide scope of the magazine.
TARGET AUDIENCE
Frequent Business Travelers
Leisure/Budget
Travelers
Travel & Tourism Industry
Professionals
Service/Hospitality
Industry Travelers
Frequent Business Travelers
DEMOGRAPHICS
Experienced Young0%
10%
20%
30%
40%
50%
60%
43%
57%Business Proffesionals
Luxury Budget0%
10%20%30%40%50%60%
45%
55%
Traveler
Tourism Travel Service0%
10%
20%
30%
40%
50%
60%
70%
38%
62%
Industry Profesionals
Note : Age Group 18 to 60 YearsSource : Travel Biz Monitor & Biz Filings
MAGAZINE PRODUCTION SPECS
Total Pages •Cover Page•+96 Pages
Cover Page Specs
•Art Card Paper•300 GSM
Other Page Specs
•Art Paper•90 GSM
Printing •Full Color•Life Style Design
VISIBILITY
• PAN India Visibility
• Print Run- 100,000 copies
• News Stand Distribution-IBH
• An innovative FMCG approach to promote sales at up market retail outlets to ensure higher visibility and substantially higher sales, thus reducing unsold copies and maximizing response for advertisers
CIRCULATION STRATERGY
An aggressive on-street
promotional campaign across metro cities shall
ensure a high visibility of the
magazine.
The B2C visibility would be
through up market retailers to target readers
from all segments and
industries.
Periodic display contests at sales
outlets would help greatly in
achieving a high visibility.
CIRCULATION & DISTRIBUTION
Approx. 20,000 copies would be sent to leading
retailers that shall be distributed as
handouts at popular stores.
70,000 copies would be hitting the
news stands through over
innovative retail distribution model.
Approx. 10,000 copies would be
circulated on direct mail to the industry professionals, travel agents, hospitality companies, hotels,
spas & restaurants .
THE BUSINESS CASE
As per the Ministry of Tourism’s Annual Publication, ‘Indian Tourism Statistics 2012’, the annual growth rate of foreign tourists arriving in India has been 4.3% and a total of 6.58 million foreign tourists visited India in 2012. It lays the premise of why more and more global market players are developing an interest in the Indian travel and hospitality industry.
There has been a growing need of an authentic source of information to provide the best of the services to travelers/visitors to take the tourism business to a new high.
Bon Voyage! would touch upon all the varied aspects of travel and services industry to suffice the needs of the readers through well researched content that will give an insight of the industry as well as satiate a vagabond’s imagination.
COMPETATIVE ADVANTAGE
Taking cues from Nielsen’s Travel Monitor Survey the same survey, Bon Voyage! would be covering topics that refreshes the outlook of diverse travelers and also offers the readers a mixed bag of stories ranging from adventurous or quiet weekend getaways to budget destinations to high end luxury destinations across the world.
Also this is the one-stop pick for travelers, tourism industry experts and service industry professionals.
CONETENT
Business
• Cover Story : The hottest topic in travel world
• Analysis• The
Latest BUZZ
Travel
• Luxury Destinations
• Budget Destinations
• Photo Features
• Features on culture & heritage
Interviews
• Corporate Honchos
• Service Industry Professionals
• Bureaucrats
General
• Calendar• Letters to
editors• Travel
Gadgets & accessories
• Quiz, Trivia & Book Listings
Reviews
• Hotel Reviews
• Spa Reviews
• Food Reviews
Thank You