BlueScope Lysaght in China
Analyst Briefing - Shanghai – 10th November, 2004
Presented by:Jack Hsiang President BlueScope Lysaght Shanghai
Safety Induction
BlueScope Lysaght
147 Year History in Metal Building Systems
First Trading Record between BHP and China
Premier Zhu Rongji met the Managing director and CEO of
BHP in 1995
Australian Prime Minister John Howard visited the Lysaght Shanghai Factory
in 1997
1979 - First Lysaght System provided to projects in China
1990 - BHP Lysaght (H.K.) founded
1995 - Lysaght (Guangzhou)&( Shanghai) came into production
2003 - Lysaght (Langfang) & ( Chengdu) came into production- Entered PEB market
2004 - Extensive roll out of new products & solutions- Decision to build a coating line in Suzhou- Complimentary Butler acquisition
Slab
Painted
Roll-
forming
Metallic
Coated
PEB/Solutions
Past
Hot Rolled Coil, Plate
Cold Rolled
BSL Strategy – Downstream, Value Added, Branded Products
Slab
Hot Rolled Coil, Plate
Cold Rolled
Painted
Roll-
forming
Metallic
Coated
FUTUREIllustrative
Solutions
• A nation-wide network of Sales Offices
• 500 employees
• More than 1,700 Projects in China
• Complemented by BlueScope Butler
Lysaght Operations in China
AIFR - Combined
0
5
10
15
20
25
30
35
00-0
1
01-0
2
02-0
3
03-0
4
Oct-
03
Nov-0
3
Dec-0
3
Jan-0
4
Feb-0
4
Mar-
04
Apr-
04
May-0
4
Jun-0
4
Jul-04
Aug-0
4
Sep-0
4
A IFR 12 Month Rolling Average AIFR
% of Employees conducting Audits - China
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Oct-
03
Nov-0
3
Dec-0
3
Ja
n-0
4
Feb-0
4
Ma
r-04
Apr-
04
Ma
y-0
4
Ju
n-0
4
Jul-04
Au
g-0
4
Se
p-0
4
Safety & Environment
Maintaining very low
accident frequency
Engagement of all personnel
in safety activitiesZero environmental
breaches
High value branded steel solutions for
the building and construction industry
Industrial
Power Stations
Public Buildings
High Rise
Residential
Segments
Solutions Focussed Targeting Key Market Segments
Segment teams support our customers through a direct channel to market
Business Environment
• Generally solid market conditions but significant variability between segments
• Industrial segment most impacted by recent market hesitancy but still delivering >30% yoy sales growth ytd
• Infrastructure development remains strong
• Cost & price pressure (increasing feed costs)
BlueScope Steel Investments
• Overall investments in BlueScope Lysaght China approx. A$50m
• Approx A$20m in the past 3 years
• Investments tied to segment strategy
Business Environment & BlueScope Lysaght Developments
Building Solutions from Top Quality Steel Building Products
Sh
an
gh
ai
Gu
an
gzh
ou
La
ng
fan
g
Ch
en
gd
u
Kao
hsiu
ng
Res
ide
nti
al
(B
) S
on
gjia
ng
(B
) T
ian
jin
Klip-Lok
Trimdek
Crimp Curved Trimdek
Prestige Panel
Prestige Panel with PU
C / Z Purlins
Custom Orb
Mini Orb
Multiclad
Panelrib
Seamlok
Ziplok
W Deck
Bondek
Fencing
MR24
Butlerib
Stylwall
Butler liner panels
Truss purlin
Accessories
Beam Welding line
Smartruss
Topspan
Novaline Fascia
Pierce fixed tile
Concealed fixed tile
Roll formed ridge cap
Gutters & Downpipes
= Long Term Product = Recent Addition = Available Soon
• Over 50
dedicated
manufacturing
lines
• 7 in-market
locations
• Unique
capability to
tailor solutions
to meet specific
customer needs
Industrial
Solution Focus :
• Roofing & Walling
• Kliplok®, Trimdek®,
MR24 ®, Seamlok®
Automotive
Shanghai Volkswagen
Shanghai Auto Brake System
Automotive
Shenyang Jinbei Automobile
Shanghai General Motor
Mechanical Manufacturing
Shanghai Krupp Stainless
Shanghai Wieland Metals
Mechanical Manufacturing
Dayawan Baoxing Steel
Jiangxi Yadong Cement
Electronics
Beijing Nokia
Guangzhou Elin Transformers
Electronics
Shanghai Intel
Shenzhen Epson
Food & Beverage
Coca-cola Pudong Jinqiao Plant
Lion Nathan Beer
Nestle Cold Storage
Power Stations
Solution Focus :
• Roofing & Walling
• Kliplok®, Trimdek®
• Structural Decking
• W-Dek, Bondek II ®,
PowerDek ®
Shanghai Wujing Power Station
Shenzhen Mawan Power Station
Shanxi Hejin Power Station
Xiagang Power Station
Huarun China Resources Power Station Chang Shu
Tai Cang Power Station
Shanxi Gujiao Power Station
Nanshan Power Station
Public Buildings & Exhibition Centers
Solution Focus :
• Architectural Panel
• Vistawall
• Roofing & Walling
• Kliplok®, Trimdek®,
Seamlok® , MR24®
Domestic Airports
Shanghai Pudong International Airport Cargo Centre
Guangzhou Aircraft Maintenance Hangar
Xuzhou Guanyin Airport Terminal Xiamen Taigu Airport
Hong Kong International
Airport Cargo Centre
Exhibition Centers
Shenzhen Hi-Tech Trading Hall
Hongkong Conference & Exhibition Hall
Sports Stadiums
Solution Focus :
• Roofing & Walling
• Kliplok®, Trimdek®,
Seamlok® , MR24®
• Architectural Panel
• Vistawall
Guangdong Olympic Stadium
(The 9th National Games, GZ)
Urumqi Stadium
Shenzhen Stadium
Guangzhou Shooting Gallery
Nanjing Olympic Stadium(The 10th National Games, NJ)
Railways & Subways
Solution Focus :
• Roofing & Walling
• Kliplok®, Trimdek®,
Seamlok®, Custom Orb®
• Decking Systems
• Architectural Panel
• Vistawall
Xuzhou Railway Station
Guangzhou Subway Locomotive
Guangzhou East Railway Station
Beijing Light Rall Station
Beijing Railway Station Phase I & II
Supermarkets
Solution Focus :
• Roofing & Walling
• Kliplok®, Trimdek®,
Seamlok® , MR24®
• Architectural Panel
• Vistawall
Xi’an Ziwei Shopping Mall
Orient Homestead
High Rise Buildings
Solution Focus :
• Structural Decking
• W-Dek, Bondek II ®,
PowerDek®
• Vistawall
BHP Steel Building Products
Aurora ,SH
Bank of Shanghai Bank of China
PICC Building
Jin Mao Building
Aurora BuildingOcean Shipping Building
Bank Of China Building, HK Shipping Building, Guangzhou
Nanjing Subway Command Center Beijing TV Center
Residential
Solution Focus :
• Roofing & Walling
• Smartruss®, Tiles,
Kliplok®, Trimdek® ,
Custom Orb®
• Architectural Panels
• Structural Decking
Beijing Longshan Garden
Beijing Tianci Liangyuan Garden
Dalian Residential Building
Shenzhen Rushimeidi Garden
Classical Lysaght Systems In China
Lysaght Klip-Lok® System
Lysaght Trimdek® System
Lysaght Purlin System
Lysaght Decking System
Lysaght KlipLok® Cladding System
Lysaght Trimdek
cladding system
Lysaght Trimdek® Cladding System
Shanghai Morgan Rolling Machinery
Lysaght Purlin Systems
Lysaght Decking System 2W/3W
BONDEK II & PowerDek®- New decking systems to China
New Cladding System Launch
Lysaght Custom Orb®
Lysaght Custom Blue Orb®
Lysaght Panelrib®
Lysaght MultiClad®
Lysaght Custom Orb®
Lysaght Custom Blue Orb®
Lysaght Panelrib®
Lysaght MultiClad®
Factory Tour