Thom Lytle
Ten In Twenty
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBoston
October 22, 2013socialmedia.org/blogwell
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10 things EMC social has learned from correctional facilities of the 1960’s, aquatic l ife, sports equipment, cemeteries, vertical deflection of automobiles, evergreen conifers, and time travel set to the music of Huey Lewis.
1
TEN TWENTYIN
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BUT WE TOLD THEM TO REGISTER?Earlier in 2009
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GET BUSYLIVING
ORGET BUSYDYING
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SHAWSHANK SMAKHOCKEY STICKS BONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMPZISSOU1
U
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CORPORATEACCOUNTS
LISTENING &INFLUENCERS
INSIGHTSLAUNCHES
ENABLEMENT & TRAINING
SELLING EVENTSBLOGS
SHAWSHANK HOCKEY STICKSZISSOU2
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
COMMUNITIES
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SHAWSHANK HOCKEY STICKSZISSOU2
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
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SHAWSHANK HOCKEY STICKSZISSOU3
OUCH!
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
76% OF EMC’s TWITTER
FOLLOWERS DID NOT FOLLOW @EMCCorp
YET, @EMCCorp HAD THE SINGLE LARGEST FOLLOWING!
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HOCKEY STICK EFFECT
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SHAWSHANK HOCKEY STICKSZISSOU3
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
Evidence that your business teams are spreading your
message too thinaka Social Sprawl™
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30,000
60,000
90,000
120,000
150,000
EMC
Corporation
EMC
India
Mozy
EMC
Careers
EMC
World
RSA
EMC
IT M
anagement
EMC
Docum
entum
RSA
Conference
EMC
Forum
EMC
VM
AX
EMC
Korea
EMC
Israel
EMC
Nederland
EMC
Sverige
EMC
VN
X and V
NX
e
EMC
Belux
EMC
Mom
entum
EMC
VPLEX
EMC
Avam
ar
EMC
UK
and Ireland
EMC
Latinoamérica
EMC
Brasil
EMC
France
EMC
RecoverPoint
EMC
NetW
orker
EMC
SourceOne
EMC
Deutschland
EMC
Global Services
EMC
Captiva
EMC
Southern Africa
EMC
España
EMC
Japan
Greenplum
EMC
Norge
EMC
Docum
ent Sciences
EMC
Isilon
Syncplicity
EMC
Hellas
EMC
Portugal
EMC
Italia
EMC
Select
EMC
APJ C
hannel Dev
EMC
TV
EMC
Danm
ark
EMC
Backup and Recovery
EMC
Public Sector
EMC
Switzerland
EMC
Thailand
EMC
Suomi
18,000
36,000
54,000
72,000
90,000
HOCKEY STICK EFFECT
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SHAWSHANK HOCKEY STICKSZISSOU3
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
Evidence that your business teams are spreading your
message too thinaka Social Sprawl™
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SHAWSHANK HOCKEY STICKSZISSOU4
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
Nothing stresses me out... Except having to seek the approval of my inferiors.
“
”
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SHAWSHANK HOCKEY STICKSZISSOU4
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
WE GOT BUSY
DYING.Added +150 tombstones in 6 months
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SHAWSHANK HOCKEY STICKSZISSOU5
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
Creating an EMC-branded social media account?
New accounts must be approved by the corporate social media team. What constitutes an EMC branded social media account? Any use of EMC in an account’s name, URL, imagery, or other branding elements. To learn more and submit a request for a new account click here.
If you have not submitted a request please visit the request page here. If you have submitted a request and been approved, please proceed.
Acknowledgement of policies is required to access this page.
Creating a personal social media account?
At EMC we encourage employees to leverage the power of social media for their jobs. If you plan to create a new account for yourself, it is okay to mention EMC in your bio, but please refrain from using EMC in any of the other branding elements such as account name, URL, images, and so forth.
If you are creating a personal social media account and agree to the terms above please proceed.
I agree
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SHAWSHANK HOCKEY STICKSZISSOU6
2012
HAPPY HOLIDAYS FROM EMC SOCIAL!
Thom, Kari, Kate, Diego, Jon, Deepti Chris, Greg, & Erin
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
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Official, Tiered, Clean... And Very Blue
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SHAWSHANK SMAKHOCKEY STICKS BONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMPZISSOU6
U
2013
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SHAWSHANK HOCKEY STICKSZISSOU7
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
THE DUDE
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OUR FLUX CAPACITOR
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A ubiquitous publication environment providing direct access to seed
content to our ecosystem of social accounts
SHAWSHANK HOCKEY STICKSZISSOU7
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
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31,250
62,500
93,750
125,000
7/31/11 10/13/11 12/26/11 3/9/12 5/22/12 8/4/12 10/17/12 12/30/12 3/14/13 5/27/13 8/9/13
1,000
2,000
3,000
4,000
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SHAWSHANK HOCKEY STICKSZISSOU8
Total Likes Daily Likes
EVERYONE NEEDS A LIL’ NUDGEEMCCorp Lifetime Facebook Growth
GOT BUSY LIVIN’
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
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SHAWSHANK HOCKEY STICKSZISSOU9
Tapping EMC’s global social media army to amplify initiatives
SOCIAL MEDIA ACTIVATION KIT
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
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SHAWSHANK HOCKEY STICKSZISSOU
Comprehensive global training curriculum focused on building employee advocates and training social account managers
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
SOCIAL MEDIA UNIVERSITY
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SHAWSHANK HOCKEY STICKSZISSOU10
SMAKBONEYARD FLUX CAPACITORCHRISTMAS TREE NUDGESPEED BUMP U
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NOW, THEY’RE REGISTERING...
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@ThomLytle
21
THANK YOU
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Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBoston
October 22, 2013socialmedia.org/blogwell