Blogging for BusinessProven Strategies to Increase
Blog Readership and Website Traffic
Stephanie Chandler
The Power of Blogging
• Great SEO• Build Your
Audience• Media Potential• Convert Visitors
into Buyers
Your Secret Weapon
Blogging Statistics
• 77% of Internet users read blogs.• B2C companies that blog generate 88% more leads
per month than those that do not. • On average, companies that blog receive 434% more
indexed pages.• The average company that blogs gets 97% more
inbound links.• 69% of businesses attribute their lead generation
success to blogging.
Why it Works…
Source: http://www.impactbnd.com/blogging-statistics-55-reasons-blogging-creates-55-more-traffic/
Build Your Blog
• On Your Main Website• Your Own Domain• Elance.com
Wordpress Plugins:• ShareThis• Tweet Old Post• Yet Another Related Posts
Plugin• Greg’s High Performance SEO
Technology Solutions
Blog Site Design
• Professional Design• Clear Mission• Home Page: Text or Blog
Posts• Call to Action• Newsletter Sign-up• Social Media Links• Social Sharing Links• RSS Feed (feedburner.com)
Convert Site Visitors into Customers
Monitor Traffic
http://analytics.google.com
Track What’s Working (And What Isn’t)
Blog Content
• Frequency = 2+ Times Per Week
• Guest Contributors• Call for Submissions • Clients, Peers, Readers• Interviews, Book Excerpts,
Case Studies, Statistics, Video Clips, Infographics
• Photos on All Posts
Leverage Resources
Generating Blog Content Ideas
• Questions You Answer Often• Current Trends• Contrarian Opinions• Keyword Research: https://
adwords.google.com/o/KeywordTool
• Look for Ideas Everywhere• Do More of What Works
Leverage Resources
Elements of a Great Blog Post
• Target Audience• Compelling Title• Keyword-Rich• Outbound Links• Social Sharing• A Little Luck
Produce Compelling Content
Build Buzz
• Contests
• Give-aways
• Guest Post on Other Blogs
• Comment on Other Blogs
• Blog Carnivals / Round-ups
• Reference Other Blogs
Get People Talking
Generate More CommentsStart Asking for Them
Submit to Blog Directories
• http://blogcatalog.com• http://blogflux.com• http://technorati.com• http://blogarama.com• http://bloghub.com• http://globeofblogs.com• http://networkedblogs.com• http://blogtopsites.com
Gain Exposure
Social Media
Each New Blog Post
Blogging is the Heart of Your Social Media Strategy
Social Media Tips
• Schedule Your Posts• Retweet Past Content• Respond to SM Comments• Share Other People’s Posts• Daily Activity
Tools:• Tweetdeck• Hootsuite
Maximize Your Networks
Final Tips
• Comment on Other Blogs• Setup Profile on Gravatar.com• Promote Your Link• Respond to Comments• Summarize Posts in Your
E-Newsletter• Blog Your Next Book!• More Content = More Traffic
Blog Mastery
Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
www.NonfictionWritersConference.com
Twitter: @bizauthor
Thank YOUI Appreciate Your Time!
