Bite Idea 005Highlight to create focus
Thursday, 7 March, 13
Highlighting key information in presentation visuals are important as it guides the audience to focus on a speci7ic area or content during your presentation delivery. This eliminates the need for your audience to search for information that is buried among the sea of other information that you might have included in your presentation.
Information to highlight can be an image, words, a sentence, part of a chart or part of a diagram. This also helps you, the presenter, to immediately identify key information during your presentation delivery and allows you to get straight to the point.
Identify which information is key then apply one of these highlighting methods.
Let's take a look at some examples below.
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Before. At times you might need to extract a lengthy paragraph or two from a policy or legal document to display on your presentation slide. You can't summarise or reword it because doing so might alter the meaning.
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NIH Policy #63The Director of the National Institutes of Health shall require that all investigators funded by the NIH submit or have submitted for them to the National Library of Medicine’s PubMed Central an electronic version of their 7inal, peer-‐reviewed manuscripts upon acceptance for publication, to be made publicly available no later than 12 months after the of7icial date of publication: Provided, That the NIH shall implement the public access policy in a manner consistent with copyright law.
Before
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After. An effective method to bring your audience to key information embedded in paragraphs of text is to use a highlighter effect on the key information. This can be achieved easily using the highlighter tool on PowerPoint or just draw a coloured rectangle box behind the key information.
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NIH Policy #63The Director of the National Institutes of Health shall require that all investigators funded by the NIH submit or have submitted for them to the National Library of Medicine’s PubMed Central an electronic version of their 7inal, peer-‐reviewed manuscripts upon acceptance for publication, to be made publicly available no later than 12 months after the of7icial date of publication: Provided, That the NIH shall implement the public access policy in a manner consistent with copyright law.
After
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Before. Key point from a presentation is displayed on this visual. Within it there are also keywords that are not seen easily.
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Before
New methods of forest farming have been
developed to conserve the forest and create
employment.
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After. Using colors is another method to highlight keywords within the key point.
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After
New methods of forest farming have been
developed to conserve the forest and create
employment.
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After. Another effective method is to use text styling for the highlight. Apply the BOLD style to selected keywords is easily achievable with PowerPoint or any presentation software.
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After
New methods of forest farming have been
developed to conserve the forest and create
employment.
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Before. A colourful chart can be interesting but is be difficult to read. There is no focus point to bring the audience attention to.
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Sales of Grapes in Singaporeto reach $10 million
Before
5
10
15
Apples Bananas Durians Grapes Papayas Pears
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After. Using only one or two colours is better in this situation to convey the message. Immediately your eyes will be guided to the purple colour area of the chart where the key information is located in this visual.
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Sales of Grapes in Singaporeto reach $10 million
After
5
10
15
Apples Bananas Durians Grapes Papayas Pears
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Before. This slide shows images of various serving techniques in tennis. The images are position neatly on the slide and is a good overview slide. If the presentation is going to elaborate on each individual image then we need to ensure that the image in question is highlighted.
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Before
Tennis SwingsThursday, 7 March, 13
After. In this example, we use sizing to create the highlight for the selected image. Enlarge the image in question. At the same time we reduce the contrast of the other images in the background so that they are less visible. This is achievable in PowerPoint by reducing the transparency level of these background images.
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Preparing to Serve
After
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Always remember that it is important to help your audience focus on the key message show in your presentation visuals. This ensures that your audience will always be engaged during your presentation.
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Thursday, 7 March, 13