Bringing mobile and tablet devices into your
business
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2010 prediction: mobile to overtake PC by 2013
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2013 reality: it seems to have come true
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Mobile searches are increasing..
Search volumes on tablet outpace all devices + 132%
Search volumes on smartphone devices grew + 66%
87% of mobile users search for local information on phones
76% go on to make a purchase or contact the business
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Industry stats
72% of UK consumers own a smartphone vs to 58% in 2012
Over 50% of consumers have used a smartphone to check product availability and to buy goods
Actions for businesses:
– Develop mobile commerce capabilities through a mobile site or app
– Put mobile in a predominant position in their advertising strategy
– Explore the possibilities of embedding a mobile payment solution
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“Tipping point reached in e-retail, as mobile now accounts for all online growth”
IMRG, September 24, 2013
Sales via Desktop flat-line as sales via mobile devices now account for all online growth
Shift in consumer behaviour confirmed as online shoppers migrate to mobile devices
23% of all retail sales were from mobile devices in Q2 2013
Your options in mobile
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The platforms for you
Look at your website reports and see where your traffic volumes are coming from………….
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The channels for you
- faster browsing - better for large images - ideal for video - popular amongst 25+ adults - fast replacing PC as main traffic driver
- slower browsing - needs small images - ideal if search is a big traffic driver for you - a key driver of calls and ‘store locator’ searches
- mid speed browsing - richer experience - ideal for loyal customers
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Responsive design as a solution for all devices
The uses of mobile
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The uses of mobile
The potential of mobile
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Connect your website experience to your store
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Target your customers on their mobile in-store
Thank you
