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Hadoop"and"the"Future"of"Data"Management"Chris"Poulos,"VP"Asia"Pacific"&"Japan"Gab"Gennai","Technical"Services"Director"–"Asia"Pacific"&"Japan"
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Data"PotenGal"is"Out"There"
2"
3"
Cloudera"Quick"Facts"Founded "2008,"by"former"employees"of"Employees "Over"500"Global024x70Support "FollowQtheQsun"capability;"ProQacGve"&"PredicGve"Support"
Programs"Dedicated"Support"Engineers;"Support"Centers"in"NA,"Europe"&"Asia"
Professional0Services "World"class"services"delivery"teams"worldwide"Mission0Cri?cal "Thousands"of"enterprise"customers"rely"on"Cloudera"
50%"of"the"Fortune"50;"65%"of"the"Fortune"500"Top"Defense"&"Intelligence"Agencies"
The0Largest0Ecosystem "Over"900"Members"of"our"Partner"Program,"ClouderaConnect"Cloudera0University "Over"40,000"people"trained"around"the"world"Open0Source0Leaders "Cloudera"employees"are"founders"of"most"of"the"Apache"
Hadoop"ecosystem"projects,"and"leading"contributors"to"all"of"them"
4"4
Leading"the"Way"in"Data"Management"Powered"by"Hadoop"20080CLOUDERA0FOUNDED0BY"MIKE"OLSON"AMR"AWADALLAH"&"JEFF"HAMMERBACHER"
20090HADOOP0CREATOR0
DOUG"CUTTING"JOINS"CLOUDERA"
20090CLOUDERA0RELEASES0CDH"THE"FIRST"COMMERCIAL""APACHE"HADOOP"DISTRIBUTION"
20100CLOUDERA0MANAGER:"FIRST"MANAGEMENT"
APPLICATION"FOR"HADOOP"
20110CLOUDERA0REACHES01000PRODUCTION0CUSTOMERS0
20110CLOUDERA0UNIVERSITY0
EXPANDS"TO"140"COUNTRIES"
20120CLOUDERA0ENTERPRISE040THE"STANDARD"FOR"HADOOP"IN"THE"ENTERPRISE"
20120CLOUDERA0CONNECT0
REACHES"300"PARTNERS"
20140THE0ENTERPRISE0DATA0HUB0LAUNCHED"
20130CLOUDERA0IMPALA0CLOUDERA0NAVIGATOR0CLOUDERA0SEARCH""
20130TOM0REILLY0JOINS0AS0CEO0
OVER"800"PARTNERS""IN"CLOUDERA"CONNECT"
CDH Cloudera Manager
CLOUDERA0ENTERPRISE0
40
ASK0BIGGER0QUESTIONS0
ENTERPRISE0DATA0HUB0
5"5"
Global"Presence"
San"Francisco,"CA"
Chennai,"India"
Tokyo"Palo"Alto,"CA" RTP,"NC"
Boston"New"York"
AusGn,"TX"
San"Francisco,"CA"Studgart"
Support"Center"Support"Presence"
Seadle,"WA"London"
Louisville,"KY"
Melbourne"
6"
Our0Mission0Help"OrganizaGons"Gain"Value"from"All"Their"Data"
Solve"data"problems."Solve"problems"with"data."
Ask0Bigger0Ques?ons.0
7"
Our0Approach0Empower"the"DataQDriven"Enterprise"
SoYware0The"Plahorm"for"Big"Data"
Services0
Training0
8"8"
9"9"
10"10"
11"11"
12"12"
13"
Informa?on0Driven0
13"
All"of"these"organizaGons"are"
14"
Informa?on0Driven0
14"
All"of"these"organizaGons"needed"to"change"to"become"
15"
Expanding"Data"Requires"A"New"Approach"
©2014"Cloudera,"Inc."All"rights"reserved."15"
1980s0Bring"Data"to"Compute"
Now0Bring"Compute"to"Data"
Rela?ve0size0&0complexity0
Data0Informa?on]centric0
businesses0use0all#data:000
MulGQstructured,""internal"&"external"data""
of"all"types"
Compute0
Compute0
Compute0
Process]centric00businesses0use:0
0
• Structured"data"mainly"• Internal"data"only"
• “Important”"data"only"""
Compute0
Compute0
Compute0
Data0
Data0
Data0
Data0
16"
The"Old"Way:"Bringing"Data"to"Compute"
©2014"Cloudera,"Inc."All"rights"reserved."16"
Complex0Architecture0• Many"specialQpurpose"
systems"• Moving"data"around"• No"complete"views"
Missing0Data0• Leaving"data"behind"• Risk"and"compliance"• High"cost"of"storage"
Time0to0Data0• UpQfront"modeling"• Transforms"slow"• Transforms"lose"data"
Cost0of0Analy?cs0• ExisGng"systems"strained"• No"agility"• “BI"backlog”"
4"
1"
2"
3"
SERVERS"MARTS"EDWS" DOCUMENTS" STORAGE" SEARCH" ARCHIVE"
ERP,"CRM,"RDBMS,"MACHINES" FILES,"IMAGES,"VIDEOS,"LOGS,"CLICKSTREAMS" EXTERNAL"DATA"SOURCES"
17"
From"Hadoop"to"an"Enterprise"Data"Hub"
©2014"Cloudera,"Inc."All"rights"reserved."17"
Open0Source0Scalable0Flexible0Cost]Effec?ve0
✔"
Managed0 ✖"Open0Architecture0 ✖"Secure0and0Governed0 ✖"
✔"
✔"
✔"
3RD"PARTY"APPS"
STORAGE"FOR"ANY"TYPE"OF"DATA"UNIFIED,"ELASTIC,"RESILIENT,"SECURE"
"""""
CLOUDERA’S0ENTERPRISE0DATA0HUB0
BATCH"PROCESSING"
MAPREDUCE0
ANALYTIC"SQL"
IMPALA0
SEARCH"ENGINE"
SOLR0
MACHINE"LEARNING"
SPARK0
STREAM"PROCESSING"SPARK0STREAMING0
WORKLOAD"MANAGEMENT" YARN0
FILESYSTEM"HDFS0
ONLINE"NOSQL"HBASE0
DATA"MAN
AGEMEN
T"CLO
UDERA0N
AVIGATO
R0
SYSTEM"
MAN
AGEMEN
T"CLO
UDERA0M
ANAG
ER0
SENTRY0,"SECURE"
18"18"
19"
SERVERS" MARTS" EDWS" DOCUMENTS" STORAGE" SEARCH" ARCHIVE"
ERP,"CRM,"RDBMS,"MACHINES" FILES,"IMAGES,"VIDEOS,"LOGS,"CLICKSTREAMS" ESTERNAL"DATA"SOURCES"
©2014"Cloudera,"Inc."All"rights"reserved."
Diverse0Analy?c0Plaaorm0• Bring"applicaGons"to"data"• Combine"different"workloads"on""
common"data"(i.e."SQL"+"Search)"• True#analy,c#agility#
4"
1"
2"
3" 4"
The"New"Way:"Bringing"Compute"to"Data"
19"
Ac?ve0Compliance0Archive0• Full"fidelity"original"data"• Indefinite"Gme,"any"source"• Lowest#cost#storage#
1"
Persistent0Staging0• One"source"of"data"for"all"analyGcs"• Persist"state"of"transformed"data"• Significantly#faster#&#cheaper#
2"
Self]Service0Exploratory0BI0• Simple"search"+"BI"tools"• “Schema"on"read”"agility"• Reduce#BI#user#backlog#requests#
3"
20"
Data0Science0Explora?on0ETL0Accelera?on0
Opera?onal0Efficiency0 Informa?on0Advantage0
Cheap0Storage0
Business0""""""""""""IT0
Your"Journey"to"Achieve"Full"PotenGal"
©2014"Cloudera,"Inc."All"Rights"Reserved."
EDW0Op?miza?on0
Consolida?on0360°0View0
Advance0from0Strategy0to0ROI0with0Best0Prac?ces0and0Peak0Performance0