Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Introducing Adknowledge
A leading online network offering: unique ad formats, data analysis, targeting algorithms, and creative approaches.
Adknowledge provides advertisers with quality leads from hard to-reach places on the Web via multiple channels, including social networks, display, games, mobile, apps, and email.
Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Hydra, and AdParlor) to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI.
Ready for 2013’s Internet
Internet usage, and Internet advertising, is expected to see double digit growth in 2013.
2.2 Billion Internet Users
1 Billion Facebook Users
500 Million Windows 8 Users
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Why are we talking about Big Data?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
What is Big Data?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Gartner defines Big Data as:
Big Data is high-volume, high-velocity, and/or high-variety information assets that require new forms of processing to enable enhanced decision making, insight discovery and process optimization.
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
3 Vs of Big Data
Volume – It's big, big enough traditional storage methods need reconsideration
Velocity – Churn, input and/or output surpasses normal data loading mechanisms
Variety – Data formats are not always uniform
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Scott says:
Big Data is scale-out architecture applied to data processing and storage
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
What is the big deal with Big
Data?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
42 x 100M ~ 4.2Gb
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
42 x 300M ~ 12.6Gb
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
42 x 400M ~ 16.4Gb
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Do not drive insights from rollupsSource data is the best source
Which of these do you want an expert
literary analysis to come from
Hadoop LexisNexis(HPCC) Greenplum
1. Store and process massive amounts of data
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Split or A/B Testing
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
2. Event ingestion pipelines turning hourly if not daily event reporting into real-time data
streams.
Storm S4 Flume
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Data Mashups
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
3. Massive in-memory data stores and distributed databases are allowing for immediate update and joining of large
data sets
Couchbase MongoDB HBase
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
What makes any of these tools work , the people
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Where does the leave us with Big Data?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
VirtualizationBiggest Impact: Enterprise
Cloud ComputingBiggest Impact: Small Business
Where will the impact be?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Big Data
Where to start with Big Data?
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
"The Next Google” - CNBC
The $100M Revenue Club: "Adknowledge Weaves Web of Ads"
Top 20 CPA Affiliate Network
One of the “Fastest Growing Companies”
Recent Awards & Press 4th largest performance marketplace
A one-stop-shop for hard-to-reach places on the web
Similar ROI to search
Key Facts
60+ Billion impressions per month
10,000 advertisers
Reach over 400 Million people
$300MM revenue and highly profitable
Corporate Locations
Offices in Kansas City, Los Angeles, San Francisco, Ft. Myers, New York, Toronto, London, Shanghai
Sales presence in France, Germany, Brazil, and Australia
Experienced Leadership
International executive team with 150 years of combined executive experience from top companies, including: Google, Microsoft, AOL, Fox, Intermix, Travelport, Acxiom, Coca-Cola
35
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
36
• Sophisticated, fast algorithmsUtilizing past behavioral data and sophisticated probability models, our algorithms are designed for dynamic analysis and continuous ad & bid optimization delivering compelling results for future performance – we can predict future responses based on past clicks
• Massive Historical DatabaseAnonymous historical data on over 600 Million users allowing us to truly optimize segmentation, ad targeting, and more
• Large ScaleEnabling better matching of advertiser offers with publisher inventory
• Highest Response Rates & Better Overall ResultsProprietary technology paired with thousands of ads and landing page optimization provides predictable lead volume and increased ROI
• We do not sell our consumer data
Targeting Technology, Unique Data, and Expertise
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
Top Categories : USA
Financial Services
Online Coupons
Telecommunications
Education
Home & Garden
Legal
Target by any combination of: City, State, Market, Category, and more
True targeting that uses advanced analytics – the science of online advertising – and not assumptions or guess work.
Top Categories : Dallas, TX
Online Coupons
Apartment Search
Job Search
Career Planning
Education
Medical Assistant
Extensive Market Segmentation for Tailored Targeting
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
38
Our Advertisers : Direct Response, Brands, and Games
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
39
• Fantastic Employee Benefits & PerksAdknowledge not only provides amazing healthcare, dental, eye and retirement benefits, but also provides a variety of extras to make our team members lives more enjoyable – both at and away from the office – including:• Choice of operating environment (Mac, Linux, or Windows)• Catered lunches (all locations)• After hours drinks & happy hours• Team LAN gaming• Company outings, parties, and team events• Company sponsorships & community involvement • KC Corporate Challenge participation
• Extensive Enrichment OpportunitiesWe recognize the value and importance of growth and encourage our employees to take advantage of numerous opportunities in our offices such as: Yoga classes, Exercise classes, Fitness rooms, Team Fitness
• We’re a FamilyMany of the great events and activities are conceived and organized by our own employees. Great stuff like pool & dart tournaments, KC Corporate Challenge, Operation Breakthrough, Habitat for Humanity, and more!
Dynamic Culture & Workplace
Big Data Kansas City: The Future of Insights
Q & A
Big Data Kansas City: The Future of Insights
Big Data, what's the big deal?
41
Adknowledge4600 Madison Avenue, 10th Floor
Kansas City, MO 64112
866-730-2109
www.adknowledge.com