Presentation: UC Berkeley DataLead 2014
Big Data is the Future of the EnterpriseUnleashing insights from data to power new revenue opportunities
Jeff YoshimuraChief Marketing Officer, Aviso Twitter: @jeffyoshi
CONFIDENTIAL 2
Enterprise Software Through the Years
Cloud Computing
Smart DataApplications
MainframeClient/Server
Pre-2000 2000-Present Future
CONFIDENTIAL 3
What can we learn from
the consumer world?
CONFIDENTIAL 4
Data Science is Fueling Killer Growth
Predictive insights let consumer vendors sell more
Movie recommendations
Personalized shopping
Search enginemarketing
Rider destinations
Employment recommendation
s
Social behaviorrecommendation
s
CONFIDENTIAL 5
CONFIDENTIAL 6CONFIDENTIAL 6
CONFIDENTIAL 7CONFIDENTIAL 7
What about enterprise companies?
CONFIDENTIAL 8
Stuck with Dumb Apps : CRM, ERP, Spreadsheets
CONFIDENTIAL 9
What Can Data Science Do for Enterprises?
Predict customer
churn
Discover the best leads
Predict sales forecasts
Identify at risk deals
Find new revenue
opportunities
CONFIDENTIAL 10
Use Case: Optimizing the Lead Funnel
What are my best campaigns?Who are my best leads?
Leads
Nurture Campaigns
Opportunities
Closed Deals
CONFIDENTIAL 11
What is the level of customer engagement?
How is usage and adoption of the
service?
What is the billing and payments history?
USAGEADOPTION
CUSTOMERSATISFACTION
BILLINGS AND PAYMENTS
Are customers adding more and renewing?
ADD-ONS RENEWALS
INSIGHTS ACROSS CRITICAL CUSTOMER DATA
Use Case: Preventing Customer Churn
CONFIDENTIAL 12
Use Case: Predicting Quarterly Sales
DAY 1 DAY 90DAY 30 DAY 60
$
EXPECTED FORECAST TRAJECTORY
CURRENT BOOKINGS
DATA SCIENCE FORECAST
CONFIDENTIAL 13
Data science in the enterprise will create
massive new revenue opportunities
“Big data will revolutionize the way enterprises do business to a degree similar to the advent of the Internet
in the 1990s.” April 2014
Presentation: UC Berkeley DataLead 2014
Big Data is the Future of the EnterpriseUnleashing insights from data to power new revenue opportunities
Jeff YoshimuraChief Marketing Officer, Aviso Twitter: @jeffyoshi