labs.mediatek.com
Ed Kay MediaTek Labs
Big Data & IoT Opportunities & challenges
MediaTek Labs aims to accelerate and support the path from idea to product
Webinar series to focus on elements within the product design and development phase
• This webinar: Big Data
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TVs
DVD/Blu-ray disc players
GPS
Tablets
Smartphones Game station
Wearables
MEDIATEK TECHNOLOGIES ARE ALL AROUND US
Ranked by revenue 2014
Connectivity network
Feature phone
Digital TV*
DVD/BD player
Optical disc drive
Tablets
Smartphone
…WITH MARKET LEADING POSITIONS IN MANY CATEGORIES
We enable more than 1 Billion devices each year
MediaTek Labs™ A Developer Centric Ecosystem
▪ Global program – free to join
▪ One Stop Solution
▪ Supporting developers: • Device creation
• App development
• Services
Labs.mediatek.com
Enabling Solution Success
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Dev resources
Insights and inspiration
Access to hardware
SDKs for makers (Arduino), professional developers (C/Eclipse), OpenWrt Linux & Keil
Technical support
Peripherals (sensors, etc)
Cloud management of device data
Developer advice & matchmaking
Design, production & go-to-market help
MediaTek LinkIt™ Portfolio
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Software & Hardware Development Platforms for Wearables & IoT
LinkIt Smart 7688 labs.mediatek.com/7688
• Open source WiFi platform for a more connected world
• For professional developers (OpenWRT, Python, node.js)
LinkIt ONE labs.mediatek.com/linkitone
• Unrivalled connectivity on a single board
• For DIY & maker community (Arduino)
LinkIt Connect 7681 labs.mediatek.com/7681
• The simple way to Wi-Fi enable your devices
• For low-cost smart home or office deployment
A new member of the family LinkIt 7687 HDK
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▪ Low power, highly integrated WiFi SoC for IoT devices • Common toolchain & set of APIs for multiple chipsets • ARM Cortex-M4F MCU • Ultra-low power WiFi 1x1 802.11b/g/n
▪ Optimised power consumption (2xAA)
• Compact module for smart home devices • Comprehensive security engine
▪ AES and 3DES/SHA
• Versatile sensor interfaces ▪ Arduino Uno pinout compatible
The IoT value chain
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Things Networking Communication services
Big data analytics
Applications & services
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Fundamental shift in scale & scope
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PC Home as unit
Mobile internet Person as unit
IoT Thing as unit
1x 10x 100x 1000x
1990 2010 2030
IoT: connecting the world
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More
• Connected things • Applications • System integrations • Interactions • Data • Services • Analytics
New devices New apps New services
Initial considerations
Data is the new currency
• User data access may require value add from suppliers
Data security – sensitive data
• Data transmission
• Data retention
Regional variations
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Do we need to generate Big Data?
Dependent upon solution
May add additional technical considerations • Connectivity
• Latency
• Performance / battery
Is it always appropriate?
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Capture & analytics Verizon research indicates that only around 8% of companies are
using more than 25% of the data they capture The potential to analyse not just obvious data but related
information enables additional business intelligence to be generated • Supports machine learning • Greater customer insight • Trend analysis • May be your differentiating service!
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Cloud vs. local
Some actions prompted by data need to be immediate
• Context is critical
Clean and/or encrypted information
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Now you have the data…? Have I captured enough
or even the right data? Is there other data that
might add richness to my data set?
Should I keep my data to myself? • Or is there another way?
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[email protected] @ac_nicholl
Big Data & IoT - Opportunities & Challenges
Ali Nicholl,
Iotic Labs @ioticlabs
21st April, 2016
Relate
Interact
Iotic Space
Things Data from
anything Exchange
Mash-
Apps
Share
Find
Iotic Space from Iotic Labs
Share and combine data from anything with anything
Questions
How can we leverage what already exists?
How can/will others leverage what we are developing?
How can we maximise the potential uses?
How does our adaptability compare to the competition?
Can we benefit from, and benefit, a community of users?
Be an expert & collaborate
Just Start
Opportunities and challenges – what does this mean?
In summary
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▪ Work with MediaTek • Labs support to help turn prototypes into commercial products • Engage with the ecosystem providing expert support and advice
▪ Technical considerations • Data capture frequency, sensitivity, context, impact on other performance
▪ Data generation and usage will increase • Data will become the new currency • Vast new pools of customer data
▪ Analytics will become critical • Practical and smart use of collected data will be the difference between success and
failure • Businesses looking to grow their IoT revenue will exploit information they collect.
▪ To better understand and serve customers, improve products and create customized solutions for individual customers.
▪ Remember the user • Data protection rules will vary globally • Security
▪ Normalisation and validation • Not all data available is appropriate off the shelf (data provenance)
Working with Big Data
BIG DATA
What we know The rest
▪ Register at: labs.mediatek.com
▪ Download the complementary SDKs
▪ Watch out for the next webinar – May 24th ▪ IoT security – the challenges and opportunities
▪ http://home.labs.mediatek.com/event/webinar-series-iot-security-the-challenges-and-opportunities/
▪ Questions?
▪ labs.mediatek.com/contactUs
Next Steps
Thanks – any questions?
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