Introducing the Better BottleIntroducing the Better Bottle
A better wayA better way
HistoryHistory
Started as an idea Started as an idea around the dinner table around the dinner table
Told were never going Told were never going to get a patent to get a patent (Kimberly Clark)(Kimberly Clark)
A Decade in the A Decade in the Development Development
Some Ideas Along the WaySome Ideas Along the Way
The Better BottleThe Better Bottle
It is as Simple as GravityIt is as Simple as Gravity The market has matured for a perfect launch The market has matured for a perfect launch
– “right now” – “right now” It is Yours to Design the Application It is Yours to Design the Application
Why the Better BottleWhy the Better Bottle
Better TechnologyBetter Technology Better FunctionBetter Function Better AffordabilityBetter Affordability Better Way of Doing ThingsBetter Way of Doing Things
Better TechnologyBetter Technology
Internal Ramp System Provides Unique and Internal Ramp System Provides Unique and Affordable Dispensing Efficiency Affordable Dispensing Efficiency
Silicon (i.e. Zel Valve) Closure CombinationSilicon (i.e. Zel Valve) Closure Combination Can be a System SetCan be a System Set
– Whole system designWhole system design
Technology is Exclusively Yours for Eleven Technology is Exclusively Yours for Eleven Years Years
Better FunctionBetter Function
Ease of Use for Customer Compared with Other Ease of Use for Customer Compared with Other Inverted ContainersInverted Containers– Base will support product better than inverted capsBase will support product better than inverted caps– The larger the container size – the better we becomeThe larger the container size – the better we become
Results in Greater Customer SatisfactionResults in Greater Customer Satisfaction– doesn’t have to dispense and set bottle on same closuredoesn’t have to dispense and set bottle on same closure
Efficient Cube Space Efficient Cube Space – in shipping and shelf applicationsin shipping and shelf applications
Better AffordabilityBetter Affordability
Affordable:Affordable:– Blowing Blowing
Bottle Costs Less (No double manufacturing)Bottle Costs Less (No double manufacturing)
– Assembly of the BottleAssembly of the Bottle– ManufacturingManufacturing
Our stand gets built when the bottle doesOur stand gets built when the bottle does
– Closure (an example of a possible Closure (an example of a possible closure)closure) Less than other inverted closuresLess than other inverted closures
A Better Way Over The Second A Better Way Over The Second ChoiceChoice
ExpensiveExpensive– Make cap to stand on Make cap to stand on
and have to put the and have to put the silicone valve insilicone valve in
Doesn’t Perform WellDoesn’t Perform Well– Tips easyTips easy– Have to open lid before Have to open lid before
dispensing and close lid dispensing and close lid after dispensingafter dispensing
Inefficient cube spaceInefficient cube space
Better WayBetter Way
InnovativeInnovative– Your customers demand thisYour customers demand this
Packaging sells productPackaging sells product
Inexpensive ExclusivityInexpensive Exclusivity– Market SegmentationMarket Segmentation
What will make the customer choose youWhat will make the customer choose you
Invigorating DesignInvigorating Design– something completely newsomething completely new
Interesting PossibilitiesInteresting Possibilities
Soaps, Shampoos, ToothpasteSoaps, Shampoos, Toothpaste– Crest Liquid ToothpasteCrest Liquid Toothpaste– ShampooShampoo– Shower Body SoapsShower Body Soaps
FoodsFoods– Log Cabin SyrupLog Cabin Syrup– KetchupKetchup– MayonnaiseMayonnaise– MustardMustard
Personal CarePersonal Care– LotionsLotions
Industrial Industrial – Hand ScrubHand Scrub– Car Wash SoapCar Wash Soap
Why NowWhy Now
5 years ago – market was not 5 years ago – market was not maturemature
Previous Inverted Container Previous Inverted Container Products Lack the Technology Products Lack the Technology of the Better Bottleof the Better Bottle
Current Designs are easy toCurrent Designs are easy to– Easy to Tip Over Easy to Tip Over – Double Manufactured ClosuresDouble Manufactured Closures– Harder to useHarder to use
flip open the lid – no rapid pick up flip open the lid – no rapid pick up and put downand put down
– Increased chance of product Increased chance of product spillagespillage
– Lower cube efficiencyLower cube efficiency
SuccessSuccess
With your:With your:– DesignDesign– ManufacturingManufacturing– MarketingMarketing