Be Original!
Avoiding Old-School Marketing in Social Media
Presented by @bournesocial
Social Media is Based on Social Behavior
In the groundswell, relationships are everything. The way people connect with each other – the community that is created – determines how the power shifts.
Concentrate on the relationships, not the technologies
- Groundswell, Li, Bernoff
Everything is social
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RememberWhether you…
Avatar yourselfParticipate in a user-gen contestShowcase a crowdAugment realityBlogMicro-blogPlay a gameCrowd-sourceMosaicVirtual giftTell a storyDonateNavigate, orChat with strangers
It’s all been done before, and you need only look to human behavior to tap the next social trend
