Google UpdatesEvolution
Barry SchwartzSMX Israel 2012
Google Updates
• How Google Updates
• Famous Updates
• Panda In Detail
Google Dance
• Monthly Index Updates
• 2000 - 2003
• Data Centers Update
• Danced For ~ Week
• PageRank Watchers
Rolling Updates
Types Of Updates
• Algorithm Updates (i.e. Panda)
• Data Refreshes (i.e. Individual Complaints)
• Index Update (i.e. Caffeine)
Google Updates
• How Google Updates
• Famous Updates
• Panda In Detail
Famous Updates• Fritz (Summer 2003)
• Florida (November 2003)
• Austin Update (Jan 2004)
• The Sandbox (April 2004)
• Bourbon (May 2005)
• Big Daddy (October 2005)
• Supplemental (Jan 2007)
• Paid Links (October 2007)
• Dewey Update (Mar 2008)
• Vince / Brand (March 2009)
• May Day (May 2010)
• Caffeine (June 2010)
• Scraper Filter (Jan. 2011)
• Panda (February 2011)
Fritz Update
• Summer 2003
• Index Update
• Google Dance Over
• Daily Index Updates
• AKA “Everflux”
Florida Update• November 2003
• Algorithm Update
• Before Holiday Season
• Overly SEO’d Sites & Affiliate Sites
• Businesses Went Bust
• Theories on AdWords
Austin Update• January 2004
• Algorithm Update
• Revision To Florida
• Targets More SEO Techn
• Link Farms, Stuff Keywords, etc
• Easy SEO Dead
Google Sandbox• April 2004
• Algorithm Update
• New Sites Won’t Rank
• Buying Old Sites
• Bourbon Update Fixes It? May 2005
Bourbon Update• May - June 2005
• Algorithm Update
• Off-Page Factors
• Reciprocal Links
• Irrelevant Links
• Duplicate Content
Big Daddy / Jagger• Oct. 2005 - Mar. 2006
• Index/Algorithm Update
• Infrastructure Change
• Low Value Pages Gone
• Supplemental Index?
• Faster Index Updates
Goodbye Supplemental
• Dec. 2006 - Jan. 2007
• Index Update
• Supplemental Index Gone
• Main Index Goes Deeper, Faster & Comprehensive
Paid Links• October 2007
• Algorithm Update
• Paid Links Targeted
• PageRank Penalties
• Forbes, NewsDay, Blogs & SERoundtable.com
• Why Now?
Dewey Update• March/April 2008
• Index Update
• Google Dance Like
• Targets:
• SEO’d Content
• Links
Vince / Brand Update• March 2009
• Algorithm Update
• Big Brands Take Over
• Google Said Not Brands
• Trust, Authority, Quality & PageRank
May Day Update• April - May 2010
• Algorithm Update
• Long Tail Impact
• Quality Change
• Many Sites Hurt
• Quality vs Off Topic
Caffeine Update• August 2009 - June 2010
• Infrastructure Update
• No Ranking Change
• Pages Missing From Index
• Faster, Fresher, Deeper Index, Within Minutes
Scraper Update
• January 2011
• Targets Low Quality Scraper Sites
• Warned Days Prior
• Panda Soon To Come
Panda Update• Late February 2011
• Algorithm Update
• 12% Of Results Changed
• Targets Low Quality Sites, Less Useful Sites, Little Content, Little Value
Famous Updates• Fritz (Summer 2003)
• Florida (November 2003)
• Austin Update (Jan 2004)
• The Sandbox (April 2004)
• Bourbon (May 2005)
• Big Daddy (October 2005)
• Supplemental (Jan 2007)
• Paid Links (October 2007)
• Dewey Update (Mar 2008)
• Vince / Brand (March 2009)
• May Day (May 2010)
• Caffeine (June 2010)
• Scraper Filter (Jan. 2011)
• Panda (February 2011)
Google Updates
• How Google Updates
• Famous Updates
• Panda In Detail
Panda In Detail