Ad Trend
1st Aug’14 Bangalore | Source TC&S
2%
10% 7%
37%
44%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
28%
14%
11% 10%
8%
7%
7%
6%
6% 4%
Ad Trend-1st Aug
REAL ESTATE ONLINE SHOPPING WEB SERVICES
OTHERS RETAIL CHAIN TEXTILE & CLOTHING
PERSONAL ACCESSORIES DURABLES HOUSEHOLD PRODUCTS
HAIR CARE
8%
10%
18%
27%
2% 1%
8%
10%
1%
3% 1% 11%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRE TOP LEFT TOP RIGHT
Ad Trend
22%
15%
14% 10%
10%
6%
6%
6%
5% 5%
Ad Trend-2nd Aug
REAL ESTATE DURABLES TEXTILE & CLOTHING
PERSONAL ACCESSORIES ONLINE SHOPPING WEB HOUSEHOLD PRODUCTS
OTHERS TELECOM PRODUCTS EDUCATION
RETAIL CHAIN
2nd Aug’14 Bangalore | Source TC&S
1%
24%
17% 19%
38%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
11% 3%
13%
22% 1%
4% 10%
24%
1% 3%
3% 4% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP CENTRE TOP LEFT TOP RIGHT
Ad Trend
29%
13%
11%
11%
7%
7%
5%
5%
5%
5%
Ad Trend-3rd Aug
REAL ESTATE ONLINE SHOPPING WEB PERSONAL ACCESSORIES
HOUSEHOLD PRODUCTS TEXTILE & CLOTHING DURABLES
PERSONAL HEALTHCARE TELECOM PRODUCTS COSMETICS
AUTOMOBILES
3rd Aug’14 Bangalore | Source TC&S
2% 9% 11%
17%
61%
0%
20%
40%
60%
80%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
9%
8%
14%
28% 2% 5% 11%
9%
2% 3%
9% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE CENTRE LEFT CENTRE RIGHT NA TOP TOP CENTRE TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
4th Aug’14 Bangalore | Source TC&S
10% 5% 7%
43%
36%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
10%
7%
17%
45%
2% 5%
5%
5%
2% 2% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
26%
20%
11%
9%
9%
6%
6%
6%
6% 3%
Ad Trend-4th Aug
ONLINE SHOPPING WEB SERVICES
TEXTILE & CLOTHING BANKING/FINANCING/INVESTMENT
M-COMMERCE PERSONAL CARE
PERSONAL ACCESSORIES CORPORATE/BRAND IMAGE
MEDIA PERSONAL HEALTHCARE
Ad Trend
25%
19%
9%
9%
6%
6%
6%
6%
6% 6%
Ad Trend-5th Aug
ONLINE SHOPPING WEB SERVICES
BANKING/FINANCING/INVESTMENT EDUCATION
PERSONAL ACCESSORIES AUTOMOBILES
PERSONAL CARE CORPORATE/BRAND IMAGE
OTHERS FOOD & BEVERAGES
5th Aug14 Bangalore | Source TC&S
8% 5%
41% 46%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE QUARTER PAGE SMALL
Ad Size
5%
24%
41%
3%
8%
5%
8% 5%
Ad Position
BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT CENTRE
CENTRE RIGHT NA TOP TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
18%
16%
14%
14%
10%
8%
6%
6%
4% 4%
Ad Trend-6th Aug
SERVICES AUTOMOBILES
TEXTILE & CLOTHING ONLINE SHOPPING WEB
PERSONAL ACCESSORIES PERSONAL CARE
DURABLES HAIR CARE
BANKING/FINANCING/INVESTMENT RETAIL CHAIN
6th Aug’14 Bangalore | Source TC&S
5% 13%
26%
56%
0%
10%
20%
30%
40%
50%
60%
BANNER HALF PAGE QUARTER PAGE SMALL
Ad Size
8%
8%
11%
37%
6%
10%
2%
2% 3% 13%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE CENTRE RIGHT
TOP TOP CENTRE TOP LEFT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend
20%
14%
14%
11%
11%
7%
7%
5%
4% 4%
4%
Ad Trend-7th Aug
ONLINE SHOPPING WEB SERVICES
OTHERS EDUCATION
AUTOMOBILES PERSONAL ACCESSORIES
REAL ESTATE HAIR CARE
COSMETICS M-COMMERCE
BANKING/FINANCING/INVESTMENT
7th Aug ‘14 Bangalore | Source TC&S
3% 9%
14%
26%
48%
0%
10%
20%
30%
40%
50%
60%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
14%
7%
14%
29% 3%
9%
9%
2% 14%
Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT
BOTTOM RIGHT CENTRE LEFT CENTRE RIGHT
NA TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Weekly Ad Trend
13%
13%
9%
7%
7% 6% 5%
4%
4%
4%
28%
1st to 7th Aug
ONLINE SHOPPING WEB REAL ESTATE SERVICES
PERSONAL ACCESSORIES TEXTILE & CLOTHING DURABLES
AUTOMOBILES EDUCATION TELECOM PRODUCTS
HOUSEHOLD PRODUCTS OTHERS
1st to 7th Aug’14 Bangalore | Source TC&S
4%
10% 11%
28%
47%
0%
10%
20%
30%
40%
50%
BANNER FULL PAGE HALF PAGE QUARTER PAGE SMALL
Ad Size
9%
7%
15%
31% 2%
3%
9%
10%
2% 2%
2% 9% Ad Position
BOTTOM BOTTOM CENTRE BOTTOM LEFT BOTTOM RIGHT
CENTRE CENTRE LEFT CENTRE RIGHT NA
TOP TOP CENTRE TOP LEFT TOP RIGHT
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
Ad Trend For Online Shopping Web Sector
0%
5%
10%
15%
20%
Day wise Trend
8%
11%
14%
8% 8% 8%
14%
11% 11%
8%
0%
5%
10%
15%
20%
4 6 10 14 19 20 22 23 25 27
Page No’s
Top 10 Page no’s
52%
48%
Page Type
LHP
RHP 2%
5%
42%
32%
7% 3% 2% 2%
7%
0%
10%
20%
30%
40%
50%
BOTTOM BOTTOM CENTRE
BOTTOM LEFT
BOTTOM RIGHT
CENTRE LEFT
CENTRE RIGHT
NA TOP LEFT TOP RIGHT
Ad Position
1st to 7th Aug’14 Bangalore| Source TC&S
1st Rank
Ad Trend For Personal Accessories Sector
0% 5%
10% 15% 20% 25% 30% 35% 40%
Day wise Trend 24%
4%
8% 8%
12%
16%
8% 8%
4%
8%
0%
5%
10%
15%
20%
25%
3 5 12 13 21 23 25 34 40 47
Page No’s
Top 10 Page no’s
6% 6%
56%
3% 9%
19%
0%
10%
20%
30%
40%
50%
60%
BOTTOM CENTRE
BOTTOM LEFT BOTTOM RIGHT
CENTRE LEFT CENTRE RIGHT TOP RIGHT
Ad Position
22%
78%
Page Type
LHP
RHP
1st to 7th Aug’14 Bangalore| Source TC&S
2nd Rank
Ad Trend For Real Estate Sector
11%
2%
11% 9%
26%
7% 7%
2% 4%
22%
0%
5%
10%
15%
20%
25%
30%
5 6 7 8 9 11 19 24 37 41
Page No’s
Top 10 Page no’s
16%
9% 12%
17%
2% 2% 3%
36%
2% 2%
0%
10%
20%
30%
40% Ad Position
1st to 7th Aug’14 Bangalore| Source TC&S
3rd Rank
0% 5%
10% 15% 20% 25% 30% 35% 40%
Day wise Trend
2%
19%
79%
Page Type
GATEFOLD
LHP
RHP
Ad Trend For Services Sector
3%
21%
3%
18%
12%
3%
15% 15%
6% 6%
0%
5%
10%
15%
20%
25%
2 3 4 5 7 8 11 19 23 27
Page No’s
Top 10 Page no’s
8% 10%
20%
40%
3% 8%
3% 5% 5%
0%
10%
20%
30%
40%
50%
BOTTOM BOTTOM CENTRE
BOTTOM LEFT
BOTTOM RIGHT
CENTRE CENTRE RIGHT
NA TOP TOP RIGHT
Ad Position 7%
93%
Page Type
LHP
RHP
0%
5%
10%
15%
20%
25%
Day wise Trend
1st to 7th Aug’14 Bangalore| Source TC&S
4th Rank
Ad Trend For Textile & Clothing Sector
5% 10% 15% 20% 25% 30% 35% 40% 45%
Day wise Trend
10% 10%
5%
19%
10%
14%
10% 10% 10%
5%
0%
5%
10%
15%
20%
3 5 7 19 21 23 28 29 34 40
Page No’s
Top 10 Page no’s
9% 3%
16%
31%
6% 13%
3% 3%
16%
0%
10%
20%
30%
40%
BOTTOM BOTTOM CENTRE
BOTTOM LEFT
BOTTOM RIGHT
CENTRE LEFT
CENTRE RIGHT
NA TOP LEFT TOP RIGHT
Ad Position
34%
66%
Page Type
LHP
RHP
1st to 7th Aug’14 Bangalore| Source TC&S
5th Rank
Ad Size For Top 5 Sectors
1st to 7th Aug’14 Bangalore| Source TC&S
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
ONLINE SHOPPING WEB
REAL ESTATE SERVICES PERSONAL ACCESSORIES
TEXTILE & CLOTHING
2% 5% 6% 2%
36%
3% 3% 3%
16%
10%
3%
9%
30%
9%
48%
31%
25%
65%
38% 35%
66% 56%
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
Top 10 Page Genre For Personal Accessories & Online Shopping Web Sectors
0%
5%
10%
15%
20%
25%
30%
Personal Accessories
0%
5%
10%
15%
20%
25%
30%
Online Shopping Web
1st to 7th Aug’14 Bangalore| Source TC&S
Top 10 Page Genre For Services & Real Estate Sectors
0%
5%
10%
15%
20%
25%
30%
35%
Services
0%
5%
10%
15%
20%
25%
30%
Real Estate
1st to 7th Aug’14 Bangalore| Source TC&S
Top 10 Page Genre For Textile & Clothing Sector
0%
5%
10%
15%
20%
25%
Textile & Clothing
1st to 7th Aug’14 Bangalore| Source TC&S
Publication Wise Ad Trend
1st to 7th Aug’14 Bangalore | Source TC&S
0
0.2
0.4
0.6
0.8
1
ONLINE SHOPPING WEB
PERSONAL ACCESSORIES
REAL ESTATE SERVICES TEXTILE & CLOTHING
13%
2%
13%
23% 0% 29%
15%
9%
35% 59%
55%
50%
38%
42%
28%
14% 23%
53%
VIJAYKARNATAKA
TIMES OF INDIA
MIRROR
ECONOMIC TIMES
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About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: [email protected]
Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
Email: [email protected]
Disclaimer
Disclaimer: current study done for TOI,Economics Times,Mirror,Vijay Karnataka. The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.