Retailoring e-commerce for people
for sole traders and SME’s, for family owned or public companies, for startups
and hundred years old firms.
“
BALDWIN
PLAN OF ATTACK
4 YEARS OF BALDWIN : 100 WEBSHOPS
www.vdbfashion.be www.seventyone.be
www.movies.be www.aliceetmaman.be
www.clouds9000.com www.christianwijnants.com
www.atuin.be www.pand42.be
www.belfurn.be www.docodoco.be
www.evamouton.be www.hetgeluidshuis.be
www.gallerys.be www.dressedbytiffanystrent.be
www.urbanbakeries.be www.barriere7.be
www.sjiekebiele.be www.diamantipertutti.be
www.tothemoon.be www.theframeshop.be
www.close-up.be www.alfasolutions.be
www.monkey-butterfly.be www.roosvandekerckhove.be
www.mobistoxx.fr www.morrison.be
www.pharmamarket.be www.surprice.be
www.roosvandekerckhove.be www.destoffenkamer.be
www.canvascamp.com www.tiger-experience.be
www.medipim.be www.derousseauxgrande.be
www.smappee.com www.neufmoisbelle.com
www.mypom.fr (award in Frankrijk) www.mekranoti.be
www.manufactuur.be www.phi-juwelen.be
www.mambotango.be www.filetpur.be
www.morrison.be www.dorsoo.be
www.mooigemaakt.be www.a-toi-toujours.be
www.futureproofedshop.com www.akei-medical.com
www.dispogroup.be www.hydronautica.be
www.prolens.be www.climawest.be
4 YEARS OF BALDWIN : 100 WEBSHOPS
• DO YOU HAVE THE TALENTS IN HOUSE ?
• Project Manager?
• Online Marketeer / Copywriter?
• Technical person? (html/css / erp)
• DOES YOUR COMPANY ALSO HAVE ONLINE USP’S ?
• On product level?
• On service level?
• DO YOU HAVE TIME ?
• To think…
• To work things out?
4 YEARS OF BALDWIN : 100 WEBSHOPS
THE E-COMMERCE PLAN
THE E-COMMERCE PLAN
• Be realistic about the budget? • Is there enough Gross Marge?
• Calculate the acquisition cost • Imagine 1 € Adwords click cost
• Conversion of 1%
• Average order is 100 €
• This means you need 100 visitors for 1 sale
• (And you spend 99 € to Adwords)
• Underestimate the sales… Exaggerate the costs …
http://www.baldwin.agency/blog/the-necessity-of-an-e-commerce-business-plan/
HOSTING
HOSTING
• How many visitors do you expect? • Shared hosting vs Dedicated hosting vs Cloud hosting. • Prices vary from 100 € per year to 5000 € to … € per year.
• Choose a company that allows you to grow.
• Choose a company that offers technischal support ! • Don’t save money on speed and uptime of the site.
• Your hosting company is a very important partner.
• Always brief them about marketing actions!
ONLINE PAYMENTS
ONLINE PAYMENTS
• Subscription costs …
• Transactions costs…
• Commissions…
• Service after sales …
• Offered payment methods
Check the bigger picture …
LOGISTICS
LOGISTICS
• The curse of free transport…
• Make clear pricing deals with your logistics partner
• Need Insurance for fragile goods?
• Is it meaningull to outsourc stock management?
• Always check with different partners:
• national or international
LEGAL ISSUES
LEGAL ISSUES
• Sales conditions
• Cookies
• Privacy Disclaimer
• Don’t take chances
• Don’t Copy paste …
STOCK/INVOICING : ERP
STOCK/FACTURATIE : ERP
• Online & Offline
• Multi Channel
• CRM?
• Stock?
• Invoicing?
Synchronisation can save up a lot time…
BRING COLOR TO YOUR PRODUCTS
• Invest in good copywriting.
• Investeer in good photography ( not stockphotos)
• Video?
• Relations to other products
• Meaningfull filters/properties
• Strive for rich experiences
BRING COLOR TO YOUR PRODUCTS
TRAININGS
ONLINE MARKETING
• Make sure you have enough budget…
• It’s only when you are live that the
project really kicks off
WHERE ARE THE OPPORTUNITIES?
WHERE ARE THE OPPORTUNITIES ?
• BELGIUM• BNP: 383 billion €• e-BNP: 3,82 billion €• E-COMMERCE SHARE = 1%
PROGNOSES 1% -> 10% by 2018
WHERE ARE THE OPPORTUNITIES ?
TO WHOM? OR IN WHAT?
WHERE ARE THE OPPORTUNITIES ?
KLEIN BETEKENT WENDBAAR
WHERE ARE THE OPPORTUNITIES ?
• KIES VOOR EEN NICHE
• KIES VOOR SPECIALISATIE
• KIES VOOR ‘GEEN KOPIE TE WILLEN ZIJN’
FOOD
WHERE ARE THE OPPORTUNITIES ?
TRANSPORT
WHERE ARE THE OPPORTUNITIES ?
B2B
WHERE ARE THE OPPORTUNITIES ?
C2C
WHERE ARE THE OPPORTUNITIES ?
TRAVEL
WHERE ARE THE OPPORTUNITIES ?
CASE: CANVASCAMP
CASE: CANARY HILL
CASE: CLOUDS 9000
