BA 516 The Essence of Business-Management & Marketing

By Nattapong SannamwongSummer 2013

Current Event

Koala’s March

What do you think about this phenomenon?

• Make by LOTTE • First in Japan• 1984 In USA, • It is called “Koala Yummies”

• Support the Australian conservation group 

“Australian Koala Foundation”

The phenomenon

Phenomenon

Shake koala’s marchIn Thailand

Shake it 5000 times

My Style

Only 1 Week Sell Rate grows 300%

Sale

s

Times

??

Question?

Thank you

Reference

• http://www.lotte.co.jp/products/brand/koala/products/index.html

• http://lotte-shop.jp/shop/