BA 499 – Sarah, Kambria, Kelsey, Bita
Market Analysis and Strategy
Objective: To provide a fun and unique experience for each customer
Goal: To keep occupancy at or above 85% all year long
Services: Treehouse and/or cabin rentals along with numerous activities
Company Analysis
How are we different?
What kind of image do you want to portray?
What position in the market do you want to hold?
Company Analysis Cont.
Target Market Segments
Customer Analysis
Economic Environment Trends6 in 10 respondents had
taken a vacation in the U.S. in the last year
Young adults (especially 25-34) are a key segment for travel marketers
25-34 year-olds are spending the most per household on travel
Conditions Analysis
SubstitutesRV parks,
campgrounds, outdoor resorts (Sunriver), outdoor activities
Are these substitutes a threat?
Conditions Cont.
Who are your major competitors?
Where are they and what do their markets look like?
Competitor Analysis
Why do consumers buy their products?
What are their strengths and weaknesses?
Competitor Analysis Cont.
CRMCustomer history and preferencesMonthly newsletter
AdvertisingPartnerships with outdoor retailers and
outdoor recreational service companiesK C K's Shop & Outdoor Equipment & Wyatt’s
Outdoor
Package DealsBundle treehouse reservations with outdoor
activities
Marketing Strategy