Jan. 24&25, 2013Renaissance Shanghai Putuo Hotel
120+ B2B Marketers & Marke ng Experts 4 Concurrent Streams8+ Prominent Keynotes30+ Case Studies Night Gathering & Cocktail PartySolu on demo & Exhibi ng
About Chief Congress
Chief Congress (C-Congress) designs much focused topics for specific func onal head for management issues. It is to be designed for the total review of new solu ons of vendors. With a rac ng more experts to get more insights on how the problems troubles and how the solu ons channels can open for you to choose. The C-Congress is the event program and with the partnership with B2B professional Media EleKungfu Under the system of MATCHINE.
www.ccongress.com/b2bmarketing
Chief Congress - B2B Marketers’ Series
B2B Marke ng ChiefCongress
Organized by
Supported by Follow us at
ConsignIndex BU
Our Endorsers and Partners
Jan. 24&25, 2013 . Renaissance Shanghai Putuo Hotel
Featured Speakers
B2B Marke ng Chief CongressBusiness Unit
Chief Congressbusiness solutions trade
B2B Marketers Series Events:3rd: CMO 2012 – Neo B2B Marketers Asia Summit 2012 Sept 20&21, 20124th :B2B Marke ng Chief Congress Jan 24&25, 2013 5th: B2B Content Marke ng Asia Roundtable April, 20136th: B2B Sales 2.0 Asia Roundtable June, 20137th: B2B Technology Marketer Asia Roundtable July, 20138th: B2B Social Media Asia Roundtable Sept, 20139th: CMO 2013 – B2B Real Time & Right Time Marketers 2013 Dec, 2013
Featured Parts
- Interna onal & na onal keynotes and case studies
- Interac ve debates: leads quality or quan ty; budget on brand or demand
- B2B community: expanding your community channels through event lifecycle
- Using “My Schedule” to personalize your par cipa ng - Join B2B marketer club & community
- Exclusive networking & cocktail
Featured Speakers
Limited great speaking opportuni es (Keynote, Chairman, Panelist, Moderator and Workshop Leader) are offered to B2B marketers, B2B marke ng experts or others as follows.
For more speaking informa on please contactMac SU at 0086.21. 5631 3008 or [email protected]
- B2B marketer- B2B marke ng service provider - Associa on & Ins tu on- Book writer- Media & Publica on- Academy
DirectorEnterprise Marke ngMicroso
Mr. Clement Tsang General ManagerPerformics(Saatchi&Saatchi)Ms. Alphae Chen Execu ve Director and Head of ChinaCi gate Dewe Rogerson
Mr. Francis Kwok CEORadicasys
Ms. JO JO SO CEO DMI China
Mr. Sam Flemming Founder and PresidentCIC-Kantar Media
Mr. Jonathan Hughes President Interna onalGolinHarris
Mr. Eddy FongRegional Sales Manager, Greater Chinahybris
Mr. Achim KuehnHead of Global Marke ngHerrenknecht AG
Mr. Frederic Moraillon VP Marke ng APJAkamai Asia
Mr. Michael Tam General Manager, ChinaEuro RSCG Field Force
Mr. Allen Qu CEONetconcepts
Mr. Ma hew Lackie Senior Vice President, Asia PacificWaggener Edstrom
Mr. Wang Xin Director Wunderman Network
Mr. James Szyszko Principal RunB2B
Mr. Ma hew HarrisonCEOB2B Interna onal
Mr. Brandon Smith President Global Sources
Mr. John YuanHead of Communica onsCECCG
Ms. Rachel Tan Senior Consultant Rouse Co Interna onal
Mr. Eden Lau Chief Opera on Officer Brandtology
Mr. Ohad HechtManaging Director–APACEmarsys
Ms. Carrie Wang Digital Director Cohn&Wolfe-ImpactAsia
Ms. TT Yang Managing DirectorText 100
Mr. George LeeHead of Communica ons ConsignIndex
Ms. Pilar M Dieter Principal Solidiance
Dr. Waldemar PförtschProfessor for Interna onalBusiness at the Pforzheim University, Germany
Ms. Carrie TanAsia PacificIndirect Sales LeaderMercer
Mr. Ken Chew TanDirector of Field Marke ngAsia PacificDassault Systemes
Mr. Rudy MazzaStrategic Marke ng DirectorAlcatel Lucent Asia Pacific
Mr. Francis PunDirector of Global eBusinessTE Connec vity
Mr. Gordon TsuVice PresidentGlobal ConsignIndex
Mr. Leon LiaoMarke ng HeadInfosys
Mr. Adam CharlesSVP, Managing DirectorJack Morton Worldwide
Silver Sponsor
For Cocktail, Dinner, Luncheon, and other sponsorshipopportuni es, please contact usat 0086.21. 5631 3008 [email protected]
For marke ng coopera on, please contact usat 0086.21. 5631 3008 or [email protected]
1) Call 0086.21. 5631 30082) Email [email protected]) Apply for an invita on online
For B2B Professionals Online Interac on:
Follow us at www.ccongress.com/b2bmarketing
Endorsers
Morning Registra on
Welcome Address
Session 1 (Keynote) Modernize your B2B Marke ng Strategy
Speaker: Director, Enterprise Marke ng, Microso
Session 2 (Keynote) Demand Genera on with Digital Media in B2B
Speaker: Mr. Francis Pun, Director of Global eBusiness, TE Connec vity
Session 3 (Keynote) Convert Your Organiza on into a Content Machine
Speaker: Marke ng Director Asia, PricewaterhouseCoopers
Session 4 (Keynote) Build your Mul Brand Marke ng Strategy in B2B Speaker: Dr. Waldemar Pförtsch, Professor for Interna onal Business, Pforzheim University, Germany
Session 5 (Keynote) B2B Brand Management at Herrenknecht
Speaker: Mr. Achim Kuhn, Head of Global Marke ng, Herrenknecht AG
Session 6 (Keynote) Grow your B2B commerce by implemen ng mul channel pla orm
Speaker: Mr. Eddy Fong, Regional Sales Manager, Greater China, hybris
0730
0830
0840
0920
1000
1040
1125
B2B Marke ng Chief Congress
DAY 1 Morning Sessions (Plenary Sessions)
Business UnitChief Congressbusiness solutions trade
Jan. 24&25, 2013 . Renaissance Shanghai Putuo Hotel
Part Featured Opinion Leaders
For Cocktail, Dinner, Luncheon, and other sponsorshipopportuni es, please contact usat 0086.21. 5631 3008 [email protected]
For marke ng coopera on, please contact usat 0086.21. 5631 3008 or [email protected]
1) Call 0086.21. 5631 30082) Email [email protected]) Apply for an invita on online
For B2B Professionals Online Interac on:
Follow us at www.ccongress.com/b2bmarketing
Who should a end?
B2B Marketers fromfollowing categories:
- B2B Industrial Product & Material
- B2B Technology & Equipment
- B2B Professional Service & Advisory
B2B Marketers that are in charge of:
- Leads genera on - Demand genera on- Market communica on - Public rela onships - Corporate branding- Database marke ng - Product marke ng - Channel marke ng- SEO & SEM- Web marke ng - Social media marke ng - Event marke ng - Account marke ng- Leads management - CRM- Integrated Marke ng- Content marke ng- Digital marke ng - Real- me marke ng - Email marke ng
Event Opportuni es
Limited great speaking opportuni es (Keynote, Chairman, Panelist, Moderator and Workshop Leader) are offered to B2B marketers, B2B marke ng experts or others as follows.
For more speaking informa on please contactMac SU at 0086.21. 5631 3008 or [email protected]
- B2B marketer- B2B marke ng service provider - Associa on & Ins tu on- Book writer- Media & Publica on- Academy
For more sponsorship opportunity, please contact Tommy Ye at 0086.21. 5631 3008 or [email protected]
For more media and endorsement, please contact us at 0086.21. 5631 3008 or [email protected]
Dr. Waldemar PförtschProfessor for Interna onalBusiness at the Pforzheim University, Germany
Mr. Achim KuehnHead of Global Marke ngHerrenknecht AG
Mr. Rudy MazzaStrategic Marke ng DirectorAlcatel Lucent Asia Pacific
Mr. Francis PunDirector of Global eBusinessTE Connec vity
Right me, right venue, right content, right audience and right promo on will end up with a good event. From Online-to-Offline, this is the most effec ve way to generate demands. Meet your clients and telling them the story!
Speaker: Mr. Adam CharlesSVP, Managing DirectorJack Morton Worldwide
Event marke ng
Case Study: T-Mall Case StudyCase Study: Chemical Industry Case Study: IT Industry
Promote but Protect your brand! Pa ent and mark are everywhere. In the world of intellectual property rights, B2B marketers are to protect your brand equity with legal equipment.
Speaker:Ms. Rachel Tan Senior Consultant Rouse Co International
B2B Brand protec on- Marke ng is about revenue- Social leads and otherwise- Moving leads forward
Speaker:Mr. Frederic Moraillon VP Marketing APJAkamai Asia
Leads Lifecycle Management To make the effec ve landing page we are to be clear about the conversion rate; Keep this simple; message consistency; put a clear value proposi on as well. Move the traffic to the web and convert them into the demands.
Speaker:Mr. Clement Tsang General ManagerPerformics(Saatchi&Saatchi)
Effec ve Landing Page
It is not just for B2C. In the real- me marke ng world, how b2b marketers can use the tool to maximize the touch with your poten al clients is highly discussed in the b2b domain. Direct the demands and customerize your approach!
Speaker:Ms. Michael Tam General Manager, ChinaEuro RSCG Field Force
Mobile Marke ng
- Why listening to conversa ons on social media is important to B2B companies - What kinds of informa on B2B marketers can obtain from social media- How social media intelligence can help b2b firms to achieve marke ng goals
Speaker:Ms. Eden Lau Chief Operation Officer Brandtology
Social Media Intelligence for B2B Marke ng In digital 2.0 world, the SEO/SEM is one
of the best marke ng strategies for online marketer or digital marketers to expand your touch to the market - Not only decision makers but the influencers as well…
Spraker:Mr. Allen Qu CEONetconcepts
SEM&SEO In B2B
Business Mee ngs & Introduc on
Keynotes
Luncheon
Keynotes
1230
1400
1530
1600
B2B Marketer Night Gathering1900
B2B Marke ng Chief Congress
DAY 1 A ernoon Sessions (Breakout Sessions)
Business UnitChief Congressbusiness solutions trade
Jan. 24&25, 2013 . Renaissance Shanghai Putuo Hotel
Part Featured Opinion Leaders
Mr. Adam CharlesSVP, Managing DirectorJack Morton Worldwide
A1 B1 C1 D1
For Cocktail, Dinner, Luncheon, and other sponsorshipopportuni es, please contact usat 0086.21. 5631 3008 [email protected]
1) Call 0086.21. 5631 30082) Email [email protected]) Apply for an invita on online
For B2B Professionals Online Interac on:
Follow us at www.ccongress.com/b2bmarketing
B2B Marketer Night Gathering
For marke ng coopera on, please contact usat 0086.21. 5631 3008 or [email protected]
Case Study: Techonology Case Study: Vancl.comCase StudyA2 B2 C2 D2
Concurrent Steams & Sub-Topics
Stream A Real- me Marke ng Stream B Content and Data Stream C Branding and PR Stream D Digital Marke ng Stream E Demand Genera onStream F Marke ng Organiza on Stream G Measurement and AuditStream H New B2B pla orm
Mr. Frederic Moraillon VP Marke ng APJAkamai Asia
Mr. Michael Tam General Manager, ChinaEuro RSCG Field Force
With the coming age of web 3.0 and Siri me coming b2b marketers are mee ng
new opportuni es and challenges. You are to know the tendency of b2b marke ng in digital world and what the value it is taken for your b2b marke ng strategy in the future.
Speaker:Mr. Sam Flemming Founder and PresidentCIC-Kantar Media
Real Time Social Intelligence and B2B Marke ng
Case Study
Mr. Sam Flemming Founder and PresidentCIC-Kantar Media
While many businesses have deployed advanced sales force automa on (SFA) tools, only the most forward-thinking marke ng organiza ons have embraced the power of the next genera on of marke ng automa on tools. You are to understand the alterna ve to reshape your leads processing and reduce your audi ng resource.
Speaker:Mr. Ohad HechtManaging Director–APAC, Emarsys
Marke ng Automa on Technology
Content marke ng is at the top of every b2b marketer’s daily agenda. For B2B Marketers, for communica on channels selected you need understand decision makers’ or influencers’ behavior and generate the measurable effec ve communica ons campaigns strategy.
Speaker:Mr. Mattew Lackie Senior Vice President, Asia PacificWaggener Edstrom
Effec veness of Communica ons Strategy in B2B domain- How eDatabase can drive high
conversion in China?- eCampaigns management & automa on in China?- Beauty of luxury brands, ESI, Retail eDM campaigns sharing- Email deliverbility & smart workflow of eCampaigns enhancement
Speaker:Mr. Francis Kwok CEO, Radicasys
High Conversion Rate vs Lean Organiza on B2B marketers are looking for the value
created by social media but struggles to use social media. Inbound marke ng world, social media or BSNS create a content 2.0 pla orm with client’s choice, voice and even noise. Are you well prepared?
Speaker:Ms. Carrie Wang Digital Director Cohn&Wolfe-ImpactAsia
Social marke ng in B2B
You are to know the technology or so ware help b2b marketers generate the MQL, SAL, SQL or opportuni es. And you can evaluate which alterna ves are suitable for your marke ng prac ce these days.
Speaker:Ms. JO JO SO CEO DMI China
Direct Marke ng What are B2B marketers biggest measurement challenges? How do they effec vely communicate results within the organiza on? What are the trends they are looking towards in 2012? – Data? Criteria? Decision Making Panelists ? Demographics? Psychographics? Trends? Compe tors? Segmenta on?
Speaker:Head of Greater ChinaSentia Media Group
Loyalty Measurement TodayBuild a lean connec on withinB2B sales and marke ng is to generate more recycling leads for nurturing and more leads for opportuni es as well. An eternal topic about the sales and marke ng alignment will be empowered under the new technology.
Speaker:Mr. Wang Xin Director Wunderman Network
Closed Loop Marke ng
Morning Registra on
Exhibi on
Keynotes
0730
0830
0900
Keynotes1000
Keynotes1130
B2B Marke ng Chief Congress
DAY 2 Morning Sessions (Breakout Sessions)
Business UnitChief Congressbusiness solutions trade
Jan. 24&25, 2013 . Renaissance Shanghai Putuo Hotel
Part Featured Opinion Leaders
Mr. Jonathan Hughes President Interna onalGolinHarris
For Cocktail, Dinner, Luncheon, and other sponsorshipopportuni es, please contact usat 0086.21. 5631 3008 [email protected]
1) Call 0086.21. 5631 30082) Email [email protected]) Apply for an invita on online
For B2B Professionals Online Interac on:
Follow us at www.ccongress.com/b2bmarketing
Concurrent Steams & Sub-Topics
For marke ng coopera on, please contact usat 0086.21. 5631 3008 or [email protected]
Case Study: myALN.com Case Study: APPCase StudyB2B Event / Conference Industry
Case Study Case Study: CiscoCase Study: China Post
E1 F1 G1 H1
E2 F2 G2 H2
The case study will focus primarily on the manufacturer-wholesaler-retail-logis cs connec on. Technology revolu onizes Biz-to-Biz. To iden fy the demands from mass data and see how EDI is working on that?
Speaker:Mr. James Szyszko Principal RunB2B
EDI Technology to iden fy the demands for Market Automa on in B2B domain
what are the successful indicators in your social marke ng strategy? increase your brand awareness? Public rela onships? Reduce cost? Leads genera on? Improve search ranking? Increase web traffic? …
Speaker:Mr. TT Yang Managing DirectorText 100
Social Media Metrics
Pricing is one of the most complex topics in marke ng. Ge ng the pricing model wrong could have both short-term impact to sales and long-term impact on a shareholders' equity. This talk will examine various pricing strategy and its impact on companies' compe veness.
Speaker:Mr. Ken Chew TANDirector, Field Marketing, Asia-PacificDassault Systemes
Pricing: The art & science of pleasing both Customers and Shareholders
Make your inbound marke ng strategy wisely based on real- me and right- me marke ng. In the case, you need use real- me decision, build 1-on-1 conversa on channel, join the buying journey, and enable the B2B collabora on.
Speaker:Mr. Jonathan Hughes President InternationalGolinHarris
Real Time Marke ng
Case Study: Microso Case Study: Dow Chemical and Petsmart
Case Study: NXPCase StudyE3 F3 G3 H3
Mr. Ma hew Lackie Senior Vice President, Asia PacificWaggener Edstrom
Social marke ng is way of content mapping and development. With inbound marke ng programs you are to generate not only the content with high quality but the corporate communica ons regime.
Speaker:
Ms. Alphae Chen Executive Director & Head of ChinaCitigate Dewe Rogerson
Social Media & Corp PR
Case Study: Financial ins tu ons and financial service
Mr. Ohad HechtManaging Director–APACEmarsys
Ms. TT Yang Managing DirectorText 100
In this session, you get the most updated access to the technology solu ons for various marke ng campaign management b2b marketers are conduc ng. Not only the measurement of the ROI but the solu on alterna ves for you to manage the process of the campaign.
Campaign ManagementReliable market research data depends on numerous factors, not least well-chosen respondents, well-designed ques onnaires and good quality interviews. Are you sa sfied with your current research results in b2b domain?
Speaker:Mr. Matthew HarrisonCEOB2B International
B2B Market Research
Speaker:Ms. Carrie Tan Principal, Asia Pacific Indirect Sales LeaderMercer
B2B Marke ng Team Development Professional Media (PM) is defined as
the B2B pla orm integrated with b2b marke ng networking and collabora on. PM is working on the B2B ac vity oriented value and to generate the business network via real me and right
me. PM is the next genera on of BSNS and extremely working for B2B professionals. And best business partner for B2B marketers as well. With new emergency technology PM is to be part of your work where all the business communica on and exper se sharing become friendly.
Speaker:Mr. George Lee, Head of Communications ConsignIndex
H3 Professional Media
To make more brand awareness of your corporate or your solu on b2b marketers are doing various adver sement strategies in the niche market. To leverage your target marketb2b marketers are working on new Ad tools and from which this will refresh your idea about the adver sement.
New Ad TechTo audit the process of b2b marke ng is also a new topic for many b2b marketers. No ma er you are running what kind of b2b marke ng program to audit the process is quite difficult. In this session you are to learn the feasible way of audi ng in b2b domain.
Speaker:Ms. Pilar M Dieter Principal Solidiance
IMC regionaliza onEquipped with technology and management force the misalignment between sales and marke ng can be mi gated. The best alignment can generate more SQLs and regenerate more MQLs. What is the SLA between sales and marke ng?
Speaker:Mr. Brandon Smith President Global Sources
Sales & Marke ng Alignment
Luncheon 1230
Keynotes1400
Cocktail & Networking1630
1515
B2B Marke ng Chief Congress
DAY 2 A ernoon Sessions
Business UnitChief Congressbusiness solutions trade
Jan. 24&25, 2013 . Renaissance Shanghai Putuo Hotel
Ms. Pilar M Dieter Principal Solidiance
Part Featured Opinion Leaders
Cocktail & Networking
One to One Business Mee ng
For Cocktail, Dinner, Luncheon, and other sponsorshipopportuni es, please contact usat 0086.21. 5631 3008 [email protected]
1) Call 0086.21. 5631 30082) Email [email protected]) Apply for an invita on online
For B2B Professionals Online Interac on:
Follow us at www.ccongress.com/b2bmarketing
For marke ng coopera on, please contact usat 0086.21. 5631 3008 or [email protected]
Case Study Case StudyCase StudyE4 F4 G4
Case Study Case Study: BSNSCase Study: Building & Construc on Industry
Case StudyE5 F5 G5 H4
Mr. Brandon Smith President Global Sources
Mr. Ma hew HarrisonCEOB2B Interna onal
Ms. Carrie TanAsia Pacific Indirect Sales LeaderMercer
B2B Marke ng Chief Congress
B2B Marke ng Service Mapping
Invited B2B Marketers
Business UnitChief Congressbusiness solutions trade
Jan. 24&25, 2013 . Renaissance Shanghai Putuo Hotel
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Featured B2B Marke ngSolu on Reviews on:
Database Marke ng List Broker Data Management Data Analy cs/Mining Technology & So ware Market Analysis & Compe ve Intelligence B2B Market Research CRM
B2B Adver sing B2B Brand Strategy & Communica ons Marke ng Pla orms & Marketplace Solu ons Marke ng Strategy & Planning Integrated Marke ng Communica ons Media Buying & Planning Search Marke ng: SEO & New tech Digital/Social Marke ng: Digital Design & Promo on, Social Networks & Online Communi es Web Analy cs & Solu ons Promo onal Marke ng Services B2B Public Rela ons & PR 2.0 Affiliate Marke ng
Direct Marke ng Services & Solu ons B2B Email Marke ng B2B Mobile Marke ng B2B Content Marke ng Influencer Marke ng B2B Telemarke ng
Lead Genera on Lead Management Appointment Se ng Conversion Rate Accelera ng Closed Loop Marke ng: Internet, Business Intelligence, Consumer Insights, Digital Asset Management Demand genera on technology Marke ng Automa on Pla orm & Technology B2B marke ng advisory
Staffing Solu ons Exhibit Solu ons: Customer Engagement, Guerilla Marke ng Full Service Agencies Other So ware & Technology Solu ons: - Campaign Management So ware - Collabora on & Project Management - Content Management Solu ons - eMetrics - Enterprise Marke ng Management So ware
Other B2B new marke ng tech or service Others
For Cocktail, Dinner, Luncheon, and other sponsorshipopportuni es, please contact usat 0086.21. 5631 3008 [email protected]
1) Call 0086.21. 5631 30082) Email [email protected]) Apply for an invita on online
For B2B Professionals Online Interac on:
Follow us at www.ccongress.com/b2bmarketing
For marke ng coopera on, please contact usat 0086.21. 5631 3008 or [email protected]