Modernising your
IT with AWS
James Brown
Business Development Lead
AWS Global Infrastructure
9 regions
26 availability zones
42 edge locations
Broad & Deep Services to Support Virtually Any Cloud Workload
Compute Networking Storage &
CDN Database App Services Management
Amazon EC2
Amazon EMR
Amazon ELB
Amazon Route 53
Amazon VPC
AWS Direct Connect
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Amazon RedShift
Amazon CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS Premium
Support
AWS Professional
Services
AWS
Training
Hundreds of Thousands of Customers in 190 Countries
Free steak
campaign
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Securities Trading
Data Archiving
Gene
sequencing
Marketing
web site
Interactive
TV apps
Financial markets
analytics
R&D data
analysis
Consumer
social app
Big data
analytics
Web site &
media sharing
Disaster
recovery
Media
streaming
Web and
mobile apps
Streaming
webcasts
app
Consumer
social app
Every Imaginable Use Case
Thriving Partner Ecosystem
Consulting Partners Technology Partners Marketplace
25 categories
778 product listings
2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise
$5.2B retail business
7,800 employees
A whole lot of servers
2003
Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times the compute capacity in
use than the aggregate total of the
other fourteen providers.”
AWS Adoption in
the Enterprise
Quick Reminder on the Benefits of Cloud Computing
Replace CapEx with
OpEx
Lower Overall Costs
No More Guessing Capacity
Agility / Speed /
Innovation
✔ ✔ ✔ ✔ ✔
Shift Focus to Differentiation
Go Global in Minutes
✔
Many Enterprises Worry that These are the Only Two Choices
Build a “private”
cloud
Rip and replace with
AWS
#1 #2
The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice
Corporate Data
Centers
On-Premises Resources
Cloud Resources
Integration
Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Appliance
Cloud back-ups
AWS Direct Connect
Your On-Premise
Apps Your Cloud
Apps
Integrating AWS with Your Existing On-Premises Infrastructure
Corporate Data
Centers
Our Ecosystem Allows You to Use Your Existing
Management Tools
Single Pane of Glass
On-Premises
Data centers
Management Tool Partners
How Enterprises Are Using AWS
Strategy 1: Cloud for Development & Test Environments
SAP
Reduced deployment time from weeks to days
Microsoft Applications
Reduced dev & test environment costs
SAP
70% reduction in operational costs
Strategy 2: Build New Apps for the Cloud
Faster to build
Facebook App
Global Web Sites
Mobile Streaming
Social Games
Consumer apps
Genetic Sequencing
Marketing Campaigns
Less expensive to run
Distributed architectures for high availability
Easier to manage
Financial record
archiving
Analytics
Backup
Storage Gateway
Elastic Map Reduce
RedShift
Amazon S3
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
...
Corporate Data
Centers
App 1
App 2
App N
Big Data Analytics
Export operational data to AWS for
analytics processing
Oracle databases
Automated back-up to S3 with Oracle RMAN
Strategy 3: Use Cloud to Make Existing On-Premises
Apps Better
Big Data Analytics
50% cost reduction with 2X faster queries
using Amazon Redshift
Strategy 4: New Cloud Apps that Integrate Back to On-premises Systems
On-Prem Data
Centers
Hybrid
App
AWS serves up
application content &
data
Integration back to
Samsung Data Centers
for financial transactions
Strategy 5: Migrate Existing Apps to the Cloud
1/3 of servers migrated to AWS
Saved 1-1.5 million GBP
App
Your Data
Center
Migrated 500 web properties in 5 months
New product web sites in 2 days vs. 2 weeks
Migrated clinical trials simulations platform
Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
Strategy 6: All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications to support 33M+ global
members
At peak consumes 1/3 of US
Internet bandwidth
Strategy 6: All-in
Obama for America
Obama For America (OFA), the organization driving Barack Obama’s 2012 campaign for re-election as
President of the United States, designed, built, and deployed an election-winning technology system by
using Amazon Web Services. The campaign technology team built close to 200 applications that
kept thousands of volunteers connected and collaborating across the United States
How to Choose
a Cloud
Provider
Thank You!