You will learn about . . .
Some of the technologiescharacteristic of web 2.0
We will share. . .Some opportunities and low-cost ways
to start
This is not . . .
A how-to courseAn IT view of web 2.0
Disclaimer . . .
Jargon will be used
Web 2.0 –
the nomenclature seems to infer the next version of the web. It’s already here.
Defining Web 2.0 – A Technology?
Defining Web 2.0 – A Philosophy?
Defining Web 2.0 – A Visual Style?
Web 2.0 Cornerstones:- users add value for others
- Increased use inspires improvement- It’s benefits are derived only through
participation.
Web 2.0 is not about products – it’s about providing solutions that leverage
customer self-service.
Defining Web 2.0
http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
AUDIENCE
& CONTEXT
Tweens and Nex Gen - the most connected generations ever
Video games
Social Networks Internet
Mobile Devices
Can older audiences be far behind?- It’s easier to use, and- Convenience driven
Internet
Mobile DevicesVideo games
Social Networks
Google Maps – A Web 2.0 Poster Child• Accessible Information through web browser
applications (via computer, PDA or other).
• Users manage their own information by adding waypoint, mapping directions, etc.
• Users participate and add value for others by adding elements such as 3D visual effects or other
• It’s easy to use – even for the least tech savvy user.
“for seizing the reins of the global media, for founding & framing the new digital
democracy, for working for nothing and
beating the pros at their own game, Time’s Person of the Year for 2006 is YOU”
– TIME Magazine
Web 2.0‘YOU’ser Model
Digital Identity Mapping
Expression
What I say
[Blogging]
Profession
Where I work
[LinkedIn]
Publication
What I share
[YouTube, delicious]
Opinion
What I like
[Digg, Crowdstorm]
Reputation
What is being said on me
[eBay, Technorati]
Details
How and where to join me
[email, IM]
Hobby
What I am passionate about
[Bakespace]
Purchase
What I buy
[PayPal, Amazon]
Certificates
Who can certify my identify
[Cardspace]
Knowledge
What I know
[Wikipedia]
Audience
Who I know
[Myspace]
Avatars
What represents me
[Second Life]
• Online user roles are now more diverse and complex
• Users have been provided new tools to extend their online identify
Web 2.0…
is driving a REVOL-YOU-sion!
User Driven and Sustaining• Pervasiveness of Blogs and Wikis are based on
grass roots publishing of content• Mirrors the early days of the internet –
newsgroups, and ego sites, incorrect information
• Connectedness of content and users - not search engines - determines the potential audience
Blog vs WebsiteStyle Interactivity Connect post-Browser
DiaryEditorial
Style
TrackbackOr Comment
Syndication“Deeplinking”
RSS Readers(email, iTunes)
Corporate WritingStyle
DiscussionForums
Linking/SEO Mobile web
Web
site
Blo
g
Blogs
Syndication (RSS)
Benefits of Syndication?
Outbound• Communicate & keep other up-to-date
– Syndicate your communications– Aggregate content sources into your site
Inbound• Watch-lists• Competitor/customer intelligence• Audience opinions and interests• Trend tracking
Podcasting demystified
Do you belong?
Collaborate and Belong
Google Docs (collaboration)
Del.icio.us (content tagging)
LOOK BELOW THE SURFACE
Find common points of pain (among staff or customers) that can be addressed by Web 2.0
WIKI BLOG PODCAST SYNDICATE
TAGGING CROWDCASTING WORKSPACESSOCIAL
NETWORKS
BUSINESS PROCESS
AUTOMATIONSIMULATION OPTIMIZATION
SUPPLY CHAIN MANAGEMENT
COMMUNICATE
COLLABORATE
PERFORM
“If you don't like change,
you're going to like irrelevance
even less”
General Eric Shinseki, Retired Chief of Staff, US Army
Consumers have opinions and frequently express them.
Users have become part of the communications process.
PR as advertising is rising, separating the two formerly distinct areas.
A Provocative Moment:Where will these folks be in 5 years?
How will business address their needs?
http://www.youtube.com/watch?v=dGCJ46vyR9o
Next Steps
• Review other sites• Find others to muse with • Create a Google doc with your colleagues
as an experiment• Create a sandbox to play in• Become a part of a group• Sign up for a news reader account• Create a blog • Learning 2.0 - the ‘23 Things’ program
Coordinates
Tracy AnnicchiaricoCommunications Manager &
Online Research Specialist
780.413-8288 ext. 126
1.877.837.5087