WHAT IS SOCIAL MEDIA
Presented By:
Team Avikalp Khushboo Jha
Viral Shah
SOCIAL MEDIA
• Web based environment dedicated to community based input, interaction, content sharing and collaboration.
TYPES OF SOCIAL MEDIA
Forums
Micro blogging
Social Networking
Social Bookmarking
Social Curation
Wikis
Key Player
s
Google+
You Tube
Wikipedia
POSITIVE EFFECTS OF SOCIAL MEDIA
• Shorter World
• Global Connection
• Low Cost
• Unlimited Access
• Simplicity
• Flexibility
• Measurability
NEGATIVE EFFECTS OF SOCIAL MEDIA
• Cyber Bullying
• Reduced Productivity
• Privacy
• Mental illness
• False Identity
• Increased Crime
SOCIAL MEDIA MARKETING
• Increased Brand Recognition
• Improved Brand Loyalty
• More Opportunities To Convert
• Higher Conversion Rates
• Higher Brand Authority
• Increased Inbound Traffic
• Decreased Marketing Costs
• Better Search Engine Rankings
SOCIAL MEDIA FACTS
• The fastest growing demographic on Twitter is the 55-64 year age bracket.
• YouTube reaches more U.S. adults aged 18-34 than any cable network
• Every second 2 new members join LinkedIn
• 93% of marketers use social media for business
• 25% of Facebook users don't bother with privacy settings
REFERENCES
• http://www.huffingtonpost.com/belle-beth-cooper.html
• http://smallbusiness.chron.com/negative-effect-social-media-society-individuals-27617.html
• www.forbes.com/.../09/24/the-top-7-social-media-marketing
