A Unique and Interac/ve Online Entertainment Series
Meet Sophe James
Sophe can be defined as an “Online Lurker”… It will be her story that will feature as the central focus
For my Interactive Transmedia Narrative
Transmedia Narra,ve Defined
“Transmedia storytelling represents a process where integral elements of a fic/on get dispersed systema/cally across mul/ple
delivery channels for the purpose of crea/ng unified and coordinated entertainment
experiences.” (Henry 2011)
Audience
Social Media Channels Online
Television
“40% of TwiGer traffic around peak /mes is about television, with conversa/on about live
shows par/cularly busy” (The guardian, 2013)
“56% of people in ques/on agreed that they follow characters from their TV show online*”
(*Survey of 46 people. Primary Research, see produc/on blog for more informa/on)
U,lising An Established Audience
My Fictional Characters
My Delivery Channels
Walk through of Page Setup
Network Development
Character Interac,on Development
Summarising the Produc,on Method
The Launch
30 Day series beginning: 1st January 2014
Allows ,me for: • Finalising Script • Producing video and image story content to upload
• Create a “buzz” with target audience
Key Story Themes
• Online safety • Cyber bullying • Online behavior • Offline and On Rela,onships • Representa,on of “self” online • Growing up • Learning from mistakes • Taking Responsibility
Job Roles and Collabora,ons
• Carly Gale (BA Interac,ve Media Produc,on Undergraduate) – Project Manager – Producer/Director – Editor
• Natalie Crouch (BA Events and Leisure Marke,ng Undergraduate) – Risk Assesment Assistant – Digital Marke,ng Assistant
• Dan Waterfield (BA Broadcast Journalism Graduate) – Scrip,ng Assistant – Cast Member