Competitive dynamics
How should Market challengers
ATTACKMarket Leaders
Define the Strategic Objectives
Define the Potential Opponents
Choose and Adapt to a Attack Strategy
MARKET CHALLENGER
STRATEGIES
Keep in Mind
Your Sole Motive of Targeted Attack is Success
Targeted Attack will
Affect the market leader and Agitate the Small, Incompetent and Unrefined firms
Develop a Strong Competitive Analysis
Make a Smart Decision
Spend Time Picking the Right one
Identify the Market Leaders
Key Point is INNOVATION
This Will Bring
New Customers>More Customers>More Usage……………….. SUCCESS
INNOVATION will bring the Vital things
• Total Market Expansion• Expansion in Share
Choose a General Attack Strategy
• Frontal Attack• Flank Attack• Encirclement Attack• Bypass Attack• Guerrilla Attack
Switch to the Specific ones
• Price Discount• Lower Price Goods• Improved Services• Advertisement Promotions• Cost Reduction• Variety and Innovation
Remember!
Being DifferentBrings the
Difference