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Page 1: Atlanta Dental Spa › pdf › Atlanta_Dental_Spa_case... · Atlanta Dental Spa ‒ located in the heart of Buckhead, is a leading provider of comprehensive dental care services.

Atlanta�Dental�Spa�‒�located�in�the�heart�of�Buckhead,��is�a�leading�provider�of�comprehensive�dental�care�services.�Their�team�has�nationally�recognized�and�award-winning,�accredited�doctors�who�have�been�featured�on�Extreme�MAKEOVER,�FOX,�WebMD,�CNN,�ABC,�CBS,�and�many�other�popular�shows�of�leading�channels.�They�are�dedicated�to�transforming�peopleʼs�lives�by�enhancing�their�smiles�and�improving�their�dental�foundation�for�lasting�results.

Atlanta�Dental�Spa�has�locations�in�Buckhead�and�Roswell/Alpharetta�that�conveniently�serve�the�metro�Atlanta�area�including�Alpharetta,�Cumming,�Norcross,�Duluth,�Johns�Creek,�Marietta,�Dunwoody,�Sandy�Springs,�and�Midtown.�

THE�CLIENT

THE�OBJECTIVES

Global Technology Solutions PartnerSINCE 1999

A Tailor-Made Marketing Strategy with Continuous Strategic Inputs from our Experts Helped

Strengthen the Online Presence of Atlanta Dental Spa

The�client�has�a�great�practice;�however,�they�donʼt�have�a�great�way�to�share�information�with�their�potential�patients.�They�needed�an�all-inclusive�marketing�plan�that�could�generate�more�appointments�for�them�by�effectively�highlighting�their�practiceʼs�experience�and�the�value�they�could�provide�to�patients.�

It was exceptional to see the results that

were coming up every other day after

taking up Internet marketing. We were able

to cater the needs of patients coming from

other neighborhoods and downtown once

they came to know about our services

through online local search. We are very

thankful to the team who helped our

practice to be visible on top results. Best

people for best results. Great going.

~ Peter Dawson Boulden

Local SEO

Toll�Free�Number:�800-501-6123

www.atlantadentalspa.com

Page 2: Atlanta Dental Spa › pdf › Atlanta_Dental_Spa_case... · Atlanta Dental Spa ‒ located in the heart of Buckhead, is a leading provider of comprehensive dental care services.

Global Technology Solutions PartnerSINCE 1999

+ The�current�website�was�not�as�per�the�industry�benchmark,�the�bounce�rate�was�also�very�high.

+ The�website�was�not�optimized�for�SEO�and�failed�to�drive�much�traffic.

+ Competitive�keywords�did�not�rank�high�on�any�of�the�major�search�engines.

+ There�was�a�need�to�update�meta�tags,�heading�tags,�URL�structure,�and�keyword�density.

THE�CHALLENGES

+ Developing�an�attractive�and�user-friendly�responsive�website�to�convert�online�traffic�to�calls�and�emails.

+ Adding�engaging,�robust,�geo-targeted,�and�service-specific�content�on�the�website.

+ Employing�the�best�practices�of�conversion�optimization�in�order�to�maximize�the�completed�goals�using�existing�traffic.

+ Performing�keyword�research�to�run�a�successful�Google�AdWords�campaign.

+ Executing�the�70/20/10�approach�to�develop�blog�content.

+ Running�paid�search�campaigns�targeted�specifically�toward�their�dental�services.

+ Using�Facebookʼs�open�graph�to�find�out�existing�likes�of�customer�base�for�building�relevant�content.

THE�STRATEGYWe�created�a�full-fledged�online�marketing�solution�to�highlight�Atlanta�Dental�Spaʼs�services�that�included�-�

THE�RESULTSOur�strategic,�relentless,�and�timely�SEO�efforts�led�to�great�results�for�the�practice.

Out�of�110�keywords�finalized�for�the�campaign,�90�keywords�currently�rank�in�the�

top�30�results�on�Google.

Significant�influx�of�new�patients�tripled�their�conversion�rate.

Patient�recall�came�to�its�highest�in�the�last�five�years.

Significant�decrease�in�the�bounce�rate.

Average�time�on�the�site�almost�doubled.

LocalSEO

Results

Toll�Free�Number:�800-501-6123

Page 3: Atlanta Dental Spa › pdf › Atlanta_Dental_Spa_case... · Atlanta Dental Spa ‒ located in the heart of Buckhead, is a leading provider of comprehensive dental care services.

Global Technology Solutions PartnerSINCE 1999

Ranking�on�first�page�of�Google�for�the�following�target�keywords:

#1ª Dentist�Spa�In�Atlanta

ª Dentistry�Atlanta�In�Atlanta

ª Sedation�Dentistry�In�Alanta�Dental

ª Top�Cosmetic�Dentists�Atlanta

ª Atlanta�Dentist�Spa

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Toll�Free�Number:�800-501-6123

Developer

Page 4: Atlanta Dental Spa › pdf › Atlanta_Dental_Spa_case... · Atlanta Dental Spa ‒ located in the heart of Buckhead, is a leading provider of comprehensive dental care services.

Toll�Free�Number:�800-501-6123

www.netsmartz.com

[email protected]

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,�CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,�CA�92618

Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,

Toronto,�Canada�

Phone:�1-647-542-0114

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

LOS�ANGELES

Global Technology Solutions PartnerSINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123


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