App Store Optimization:Think Global or Go Home
Aryeh Altshul | SMX Israel 2014 | #SMXisrael
Aryeh AltshulManaging Director of International Operations
HasOffers & MobileAppTracking
@aryeha
Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
MORE APPS ARE NOW BEING CREATED OUTSIDE THE U.S. THAN INSIDE THE U.S.
Top Grossing Apps
EIGHT OUT OF THE TOP 10 LARGEST IPHONE AND ANDROID MARKETS
ARE NOT ENGLISH-SPEAKING
Geo-Local Markets
Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
Which Countries Should You
Aim for First?
China - 122 Million
India - 75 Million
Japan - 61 Million
Category of App
Agenda
•Why go global?
•What to consider?
The three levels to win in the global market
LEVEL 1
Localize your App Store listing
▪ Title of the App
▪ Developer Name
▪ Description
▪ Settings & Menu
▪ Content
App Name
Content
Description
Closely monitor downloads & LTV statistics in the associated languages and countries
LEVEL 2
Localize in-app content for native languages
LEVEL 3
In your marketing material, highlight the fact that your app is localized
BONUS
Develop a local team
Localize your
company website
Localize your customer service
support
Localize your social media promotion
Localize your user acquisition strategy
Septeni America helped boost Supercell's ranking in the Japanese iTunes store from 98th, to the top 3 top grossing apps on the iOS platform today.
#CheatSheet▪ Localize your app name, content,
menus, settings, and description.
▪ Localize in-app content
▪ In your marketing material, highlight the fact that your app is localized
▪ Develop a local team
Aryeh AltshulManaging Director of International Operations
HasOffers & MobileAppTracking
@aryeha
