app store analytics
Monitoring Application Stores
Remco van den ElzenCo-founder and Head of Business Development
Mobile app store overviewLast updated: September 23, 2009
For more information, check
Mobile app store overviewLast updated: September 23, 2009
For more information, check www.distimo.com
Apple App Store Android Market Blackberry App World Nokia Ovi Store GetJar Palm App Catalog Samsung App Store Sony Ericsson PlayNow LG Application Store Windows Marketplace Handmark Intel Atom
Jul 11, 2008 Oct 22, 2008 Apr 1, 2009 May 26, 2009 Dec 1, 2004 Jun 6, 2009 Feb 3, 2009 Aug 10, 2009 Jul 13, 2009 Expected Q3 2009 Dec 1, 2000 -
iPhone OS Android OS Blackberry OS 4.2 and higher
Java, Symbian,Flash Lite,
WRT Widgets
Java, Symbian, Windows Mobile, Palm, Blackberry,
Flash Lite, Android
Palm webOS Symbian, Windows Mobiile
Java, Symbian Windows Mobile Windows Mobile,Widgets
Android, BlackBerry, Java, Palm, Palm Web OS,
Windows Mobile, Symbian
Java, Debian Moblin Native, Windows Native,
Adobe AIR, RedHat Linux
75,000 8,500 2,400 3,200 50,000 60 1,000 85 1,400 - - -
1,500,000,000 40,000,000 Undisclosed - 500,000,000 1,000,000 Undisclosed - - - - -
iTunes Google checkout, opr. bill Paypal Credit card,operator billing Credit card Credit card Credit card, Paypal Credit card, premium SMS Credit card Credit card, operator billing -
70% 70% 80% 70% Undisclosed, in beta 70% 70% - 80% 70% - 70%
Yes Yes Yes Yes Yes Yes Yes - Yes Yes Yes
Yes No No No No No No - No No No
Yes No No No No No No - No No No
77 26 3 - - 2 1 13 2 - -
77 8 3 - - 0 1 13 2 - -
http://tinyurl.com/6r45es http://tinyurl.com/pbrpz6 http://tinyurl.com/b8tz88 - Open worldwide US, Canada UK, France, Italy - Australia, Canada - Open worldwide
US$99 US$25 US$200 US$0 US$0 US$99 US$0 US$0 Undisclosed US$99 - US$99
Charges for operator billing to be paid from
70% developer rev share
Mobango Vodafone App Store Java App Store Verizon VCast China Mobile Market T-Mobile web2go Software Store PocketGear Handango Archos AppsLib SlideME
Dec 1, 2004 Expected end 2009 Undisclosed Expected Q4 2009 Aug 17, 2009 Nov 20, 2008 Sep 18, 2002 Jun 1, 2008 Jun 1, 2008 Sep 15, 2009 April, 2008
Java, Symbian, Windows Mobile, Palm, Blackberry,
Flash Lite, Android
Undisclosed Java Windows Mobile, Palm, Blackberry, Android,
Symbian
Windows Mobile, Android, Symbian
Android, BlackBerry, Java, Mobile Web, Sidekick, Windows
Mobile
Android, BlackBerry, Windows Mobile,
Blackberry, Palm Web OS, Windows Mobile, Symbian
Android, Blackberry, Palm, Windows Mobile, Symbian
Android Android
24,000 - - - - - 70,000 - 66 292
- - - - - - 100,000,000 100,000,000 - -
- Operator billing - Operator billing - Credit card Credit card, Paypal - Credit card, Amazon
- 70% - 70% 70% 70% 60% 60% - -
No Yes - Yes - Yes Yes Yes No Yes
No Yes - Yes - Yes No No No No
No Yes - Yes - No No No No No
- - - - - 1 - - - -
- - - - - 1 - - - -
Open worldwide - - - China United States Open worldwide Open worldwide Open worldwide Open worldwide
US$0 - - - - - - - - -
Provided by Handmark
• 20+ mobile app stores
• Device, operator and independent stores
• 14 platforms
• Different content
CHALLENGES
ABOUT DISTIMO
1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports
FREE AND PAID
Apple App Store
Google Android Market
BlackBerry App World 76%
36%
77%
24%
64%
23%
Free Paid
PRICE PER CATEGORYEntertainment
Finance
Games
Navigation & Travel
News & Weather
Productivity
Reference
Social Networking
Utilities / Tools
0 5 10 15 20
Apple App Store ($) Google Android Market ($)BlackBerry App World ($)
BlackBerry 3 times as expensive
Adjust pricing to store?
PRICE SENSITIVITY
Jun 24 Jul 5
MobileNavigator Europe
Popularity Rank
0
25
50
75
100
Consumers are price sensitive
Price increase$94.99 - 139.99
PRICE PER RANK (MOST POPULAR)
0
1
2
3
4
1 30
Ave
rage
Pric
e ($
)
Most Popular Rank
Average price#1 most popular
app: $1.20
PRICE PER RANK (MOST GROSSING)
0
15
30
45
60
1 30
Ave
rage
Pric
e ($
)
Most Grossing Rank
Average price#1 most grossing
app: $51
MOST GROSSING
Games
Navigation
Other
0% 13% 25% 38% 50%
30%
20%
50%
Top 20
Games & Navigation grossing most
PROMOTION
Jul 1 Jul 10
Rankings App Store Picks
Promote your app
AP Mobile BeejiveIM 3.0 with Push Brushes DailyFinance E*TRADE Mobile ProInstapaper Pro Midomi Music Identifier and Search (Ultra) MLB.com At Bat 2009 Pandora Radio RjDj albumStanza Wunder Radio
0
20
40
60
80
Promotion online
APP DISCOVERY
# of apps in the Top 100 (one month)
# of apps in the Top 100 (one month)
200
107
120
Expose users to more apps
THANK YOU
New Monthly Report:www.distimo.com
Monitor Launch: November
Remco van den [email protected]+31(0)6 449 787 73