2014 was a year of transition for the Seneca Park Zoo Society. New leadership brings new ideas, and opportunities for an organization to be self-reflective. New leadership is often a time to challenge the status quo, and assess whether an organization is maximizing its value to the community it serves.
To that end, the Zoo Society looked closely at its brand position, and found that the Zoo’s strong brand as the Natural Place for Families was well known and working to drive attendance by families with small children. However, the conservation work being done by the Seneca Park Zoo, and the role the Zoo plays in saving animals from extinction, was almost entirely unknown to the general public. Great stories were just waiting to be told, so we began repositioning our messaging. Those behind-the-scenes changes came to life in 2015 in the Zoo’s marketing partnerships, its membership programs, and its publications, such as ZooNooz.
The Zoo Society, along with our Monroe County partners, embarked on a strategic plan/master plan process. Recommendations from that process will be ready to share with the public in mid-2015. The need to remove the Zoo’s Main Building by 2018 in order to maintain accreditation with the Association of Zoos and Aquariums is one of the driving forces behind the master plan.
Dear Zoo Friends and Supporters,
Dem
ocra
t and
Chr
onic
le
We also felt it was the right time to ask: What does a zoo in the 21st century look like? What can we be? How can a zoo inspire people to act on behalf of animals they care for so deeply and the environment in which we all live? This invigorating process involves both County and Society leadership staff, and we look forward to what lies ahead for Seneca Park Zoo and for our partnership.
2014 was also a year of continued success for the Zoo and the Zoo Society. The Zoo proved, once again, to be a significant community resource with strong visitation and increased membership rolls, despite a year of less-than-ideal weather for zoo visits. We remained financially accountable and transparent, with a balanced budget, operating surplus, and a clean audit. We continued our commitment to recruit the best possible Board of Trustee members, and retained a strong staff with enthusiasm and passion for the zoo, our guests, and the animals in our care.
As we move forward into 2015, we are well-positioned to expand our role in the community beyond the gates of the Zoo, developing new partnerships, and shining a light on the great stories of what our zoo is, and what it can be: a leader in conservation care, an economic asset to our region and a great place to visit, no matter your age.
Thank you for your continued support as we celebrate at that has come before us and all that lies ahead. This is truly an exciting time to be part of the Zoo family.
Pamela Reed SanchezExecutive Director (June 2014)Seneca Park Zoo Society
Leonard BayerPresident, Board of Trustees 2014 Seneca Park Zoo Society
Kelli
O’B
rien
Pamela Reed SanchezExecutive Director
Sharon PetersonAssociate Director
Lisa BudaMembership Manager
Sue ClementsBusiness Manager
Emily Coon-FrischManager of Program
Development
LaDonna CourtMembership Coordinator
Pam CowanCommunications Director
Sue DeCaroGift Shop Manager
Erin DonnellyData Coordinator
Tim FowlerOutreach Coordinator
Aimee HofmannDevelopment Assistant
Caitlin IrwinVisitor Services
Assistant Manager
Chip KneessyFood Service Manager
Chuck LevengoodDirector of Development
Natalie LiptonVisitor Services Manager
Chad MattisonFood Service
Assistant Manager
Ceci MenchettiCommunications
Coordinator
Anneke NordmarkYouth & School
Programs Coordinator
Ruth NorthropData Manager
Michelle PicardoGrant Writer/
Zoobilation Coordinator
Elizabeth RoachVolunteer Coordinator
Bart RoselliDirector of Education
& Interpretation
Michele Schepisi-RitchieOffice & Marketing
Assistant
Tom SnyderInterpretation Coordinator
Denise Wells Food Service Coordinator
Amanda WorkmanEducation Assistant
Our Current Full-Time Staff: Society
We thank Monroe County Executive Maggie Brooks for her dedication and continued leadership.
Lawrence A. Staub, Jr.Director of Parks
Dave RinaldoDeputy Director of Parks
Lawrence SorelCounty Zoo Director
Gail TaboneAssistant Zoo Director
John AdamskiAssistant Curator
Christian ArasmeRecreational Guard
Heidi BeifusZoo Keeper
Kevin BlakelyZoo Keeper
Jenna BoveeElephant Handler
Lindsay BronsonElephant Manager
Abby CarrZoo Keeper
Bill CarusoRecreational Guard
Garrett CaulkinsHealth Center Supervisor
Pete Christensen Aquatic Life Support
Systems Operator
Hannah ComstockZoo Keeper
Randi ConwayZoo Keeper
Amanda DavisZoo Keeper
Isiah EadesRecreational Guard
Robin EnglishZoologist
Tina FessZoologist
Dan FrickElephant Handler
Melvin GreathouseHeavy Laborer
David HamiltonGeneral Curator
Andrew Hurst Assistant Aquatic Life
Support Systems Operator
Ricky LaneHeavy Laborer
Kara MasaschiAssistant Curator
Kristen Miles-PaviaSupervisor of Aquatic
Life Support and Facilities
Denise MitelliZoological Park Foreman
Nick O’ConnorGrounds Equipment Operator
Mary Ellen OstranderZoologist
Andrew PaulsenGrounds Equipment Operator
Jim PaxonMaintenance Mechanic II
Heather PayeZoo Keeper
Sue ReaElephant Handler
Melvin SanchezHeavy Laborer
Brian SheetsZoo Keeper
Mary Ellen SheetsElephant Handler
Ryan StattZoologist
Steve SuttonGrounds Equipment Operator
Lori WarnerZoo Keeper
James WeinpressZoo Keeper
Michael WemettZoo Keeper
Kellee WolowitzZoologist
Catina WrightZoo Keeper
Dr. Jeffrey WyattDirector of Animal Health
and Conservation
Melissa ZepkowskiBuilding Service Worker
Our Dedicated Partners: Monroe County Zoo Staff
Our CurrentBoard of Trustees
Stephen Brown President
Gavin BrownlieVice President
Randall ShepardTreasurer
Peter LutzSecretary
Dwight BattlesLeonard Bayer
Kevin BestKarla Boyce*Linda ButtrillSpencer CookTim DeGrave
Maureen Dobies
Mary Ellen GuonBarbara Kelley
Eileen Kreutter*Robert Mann
James McElheny, Esq.Jeff Mikols
Michael MorseCharlie Pulire
David RiedmanLarry Sorel*Gary Squires
Lawrence A. Staub, Jr.*Ellen Wayne
Debby WilsonKeith Wilson
Trustees
P. Hamilton Clark, III Ralph Code, III, Esq.
Jay Friedman, Esq.
Arnold Klinsky James Koller
Donald McNelly
John Nuccitelli Robert Stiles
William Strassburg
Trustees Emeritus*Ex-Officio
Zoo volunteers logged a total of 21,659 hours.
The time these people graciously volunteered was equivalent to 10.5 full-time staff members. We would be unable to do what we do with them. We thank each and every one of you.
281 general volunteers gave 7,658.45 hours
105 ZooTeens gave 6,793.5 hours of their time
92 docents spent 6,578.75 hours volunteering
Board and committee members volunteered 589.75 hours
By the numbers ...
Interns spent 241 hours at the Zoo
A place forserious fun
Eileen KreutterPresident
Jim QuickVice-President
David NastaTreasurer
Stacy PavoneSecretary
Bob ShaffPresident Emeritus
Andrea MinchellaScheduling Chair
Colleen SpiwakNewsletter Editor
Marianne DambraKathy GuillardSocial Co-Chair
Ann Marie TobeyElephants Work Chair
Robyn Blanchard-TacciBiofacts Chair
Lynn HarrisConservation Committee ChairJan BarneyEducation Committee Chair
Colleene AbairJessica AlawiLinda BagdonJanice Barneydarlene BenzonMary BrunoJudith BulleneClaudia Burcke Lea CappellaDeborah CasolariSusan ChapmanCarol ConantBarbara DensmoreKaren DownsMarge DunbarPhil EdinHeidi ForsterKim FosterLora HamlinAmy Harned Roseann HarrisBarbara Hendry
Susan HerzbergVandy HumphreyRichard ImanAnne KirkpatrickJan KohlmeierBonnie KozlowskiLaura KremerMonica KressTheresa KretovicDonna Lampen-SmithGretchen LaRosaJerald LeBlancCarol McCoyCarol MerkelLance MortensenPamela MortensenMarian NelsonShelley O’BrienJohn PageJoanne PernicePat RoseTrudy Rowe
Jeanne SalisburyMarge SawnorLynn SchneebergerBeverly ShaffRay ShaheenMarion SharpeLauren SheiveRoger SiekierskiRichard SimpsonTim SnyderTom SobczakChristine SpencerColleen SpiwakJeanne TankersleyTrudy TurbergKathleen WaxJerry WelcherMaureen WhalenLynn WillardCheryl Yehl
Our Motivated Educators: Docents
committed to seriousconservation efforts
Twenty years of balanced budgets, clean audits and no operating deficits. The Seneca Park Zoo Society has a remarkable history of being excellent stewards of our donors’ investment in the Society.
WE ARE FINANCIALLY SUSTAINABLE
In 2014, attendance at the Seneca Park Zoo was more than 350,000. Of those visitors, roughly one-third came to the Zoo from beyond Monroe County. Our membership base grew to almost 17,000 households, and nearly 100 corporations collectively provided more than a quarter of a million dollars in operating funds.
WE ARE VALUED BY THE COMMUNITY AND A REGIONAL ASSET
More than 39,500 school-aged children were served by the Seneca Park Zoo Society in 2014, through organized field trips and high-touch expeditions, ZooCamps, ZooMobile visits and more. Our education team’s involvement with Homework Hotline reached an additional half a million people throughout New York State.
WE ARE AN EDUCATIONAL ORGANIZATION
your supportmakes so much possible
Kelli
O’B
rien
WE ARE AN INFORMATIONAL RESOURCE ON ANIMALS, CONSERVATION AND THE ENVIRONMENT
Our Web site was viewed more than 1,150,000 million times in 2014. To date, nearly 29,000 people followed us socially on Facebook, Twitter and Instagram, and our blogs were read more than 31,700 times.
The team at the Zoo — volunteers and docents, trustees and staff, are dedicated, experienced
and passionate about our mission. Collectively, our 28 full-time staff members have 197 years of
experience at the Seneca Park Zoo. Our volunteers contributed more than 21,000 hours of time in 2014,
including nearly 7,000 hours from our ZooTeens, and close to 8,000 hours from our docents.
OUR ZOO FAMILY IS STRONG
Jeff
Ger
ew
Tina
Fes
s
Events such as ZooBrew, Zoobilation, Jungle Jog, and ZooBoo bring in more than 25,000 people to the Seneca Park Zoo, giving guests opportunities to connect with and be inspired by the animals at the Zoo.
In 2014, the Zoo Society’s conservation fundraising saw a 350% increase over 2013, with nearly $60,000 raised to support field conservation efforts in Madagascar, Borneo and Africa. The Seneca Park Zoo Society’s grants to the International Elephant Foundation and to
Health in Harmony have been recognized by those organizations as extraordinary, and our docents’ decades-long support of the work of lemur expert Dr. Patricia Wright is recognized in Madagascar.
WE ENGAGE NEW PEOPLE THROUGH MISSION-RELATED EVENTS
WE INSPIRE CONSERVATION ACTION
These events also provide essential operating dollars for our education and interpretive programs.
Kelli
O’B
rien
Kelli
O’B
rien
Dr.
And
rew
Win
terb
orn
The Seneca Park Zoo Society is Monroe County’s partner in managing the Seneca Park Zoo. As a nonprofit chartered by the New York State Department of Education in 1957, the Zoo Society plays an integral role in educating and serving our visitors while providing significant financial support from admissions and memberships to Monroe County. Those funds are then used by Monroe County for animal care and facility maintenance at the Seneca Park Zoo. In the past five
years alone, the Zoo Society has remitted nearly $7 million dollars in operating funds to Monroe
County. These funds help ensure the continued excellence of the Zoo’s conservation and animal care programs, including maintaining its status as a leading breeding colony of African penguins, its continued participation in Species Survival Plans through the Association of Zoos and Aquariums, and its involvement in regional conservation efforts such as the reintroduction of lake sturgeon into the Genesee River and work to save hellbenders and Eastern Massassagua rattlesnakes from extinction.
WE INVEST BACK INTO THE ZOO
Kelli
O’B
rien
Pam
Cow
an
SOCIETY OF ZOO SUPPORTERSContributions for 2014
POLAR BEAR LEVEL$10,000 to $24,999AnonymousAnonymousBank of AmericaMr. and Mrs. Leonard R. BayerBrochures Unlimited Advertising, LLC.The Brown Family FoundationThe Donald F. & Maxine B. Davison FoundationMr. and Mrs. Robert Dobies
Mr. Ronald H. Fielding and Ms. Susan LobellM&T BankMcDonald’s of Greater RochesterMr. and Mrs. James P. McElhenyRapp/Spence DesignHelen and Ritter Shumway FoundationSpatola’s Party RentalWalmartMr. and Mrs. Keith Wilson
LION LEVEL$25,000 to $49,999Atomic DesignCanfield & Tack Commercial Printing and FulfillmentDaisy Marquis Jones FoundationEntercom Rochester, LLCClara Gilman, Estate ofGlover Crask Charitable TrustEstate of Jean GroffEstate of Evelyn F. LutzThe Rabbit RoomWegmans Food Markets, Inc.
Chr
istop
her M
orab
ito
Wal
ter B
rook
s
The Seneca Park Zoo Society Board of Trustees and staff greatly appreciate the generous donors who supported the Zoo this year through grants, sponsorships, bequests, corporate contributions and individual gifts. Thank you for believing in us and the important work we do.
TIGER LEVEL$2,500 to $4,999Admar Supply Company Inc.Ames-Amzalak Memorial TrustMs. Rachel B. August and Mr. Len ParkerMs. Karie BellaviaBest Times Financial PlanningBlackwood ManagementBonadio GroupBond, Schoeneck & King, PLLC.Boylan Code, LLPBrandtatorshipThe Brown GroupMr. and Mrs. John C. ButtrillMr. and Mrs. Anthony J. CammarataMr. and Mrs. William E. CherryCity NewspaperConstruction Industry Association of RochesterDiamond PackagingMrs. Allison DiMarco and Mr. Richard J. DiMarcoExodus Exterminating Inc.Mr. and Mrs. Robert FranklinDrs. Suresh and Cheryl Goel
Mr. and Mrs. Jim HerbstI.B.E.W. Local Union #86Lake Immunogenics Inc.Mr. and Mrs. James M. LambLiberty Mutual Insurance Mr. Arthur E. LowenthalMr. and Mrs. Peter LutzManning Squires Hennig Co. Inc.Mrs. Suzanne MarrWilliam G. McGowan Charitable Fund
Monroe Veterinary AssociatesMorgan Stanley/Smith BarneyThe Jane F. and William J. Napier Charitable Lead TrustMr. and Mrs. Senthil NatarajanNew York Life Insurance CompanyMr. and Mrs. Jake PiersonThe Pike CompanyMrs. Jo Ann H. RichardsMr. and Mrs. David RiedmanDr. Dawn Riedy and Mr. David BergMrs. Gael RobertsRochester Community Baseball, Inc.Mr. and Mrs. Caleb SeamanMrs. Catherine Squires and Mr. Gary SquiresMs. Lorraine StaunchSweetwater EnergyMr. and Mrs. Leon F. Tucker, Jr.Turkey Bird StudioUrtz’s Farm, Inc.USA Payroll, Inc.Mr. and Mrs. Philip J. WarnerMr. and Mrs. Peter WilbertMs. Jean Williams
Julie
Syp
nier
EAGLE LEVEL$5,000 to $9,999AnonymousBagels Etc.Mr. and Mrs. Gavin Brownlie, Jr.Coca-Cola RefreshmentsConstellation Brands, Inc.Mr. and Mrs. Spencer J. Cookcrosby-brownlie, INC. Mrs. Louise W. Epstein Excellus BlueCross BlueShield
Ms. Susanna M. Ferris and Ms. Nancy PostilliFibertech NetworksGrant Taylor PhotographyMs. Shelley Hayeshibu, Inc.Mrs. Barbara Kelley and Mr. Tom RileyMs. Christine Klos and Mr. Don WhiteLake Beverage CorporationMary S. Mulligan Charitable TrustMVP Health CareOppenheimerFunds, Inc.Ortho Clinical Diagnostics, Inc.Riedman CompaniesRy-Gan Printing, Inc.Salena’s Mexican RestaurantLeland T. Shafer Charitable TrustMr. Matt SquiresThomson ReutersWoods Oviatt Gilman LLPXerox CorporationDr. Seth Ziedman and Dr. Eva Pressman
Stan
Orb
ach
RHINO LEVEL$1,000 to $2,499Abilene Bar & LoungeMr. and Mrs. Burton S. AugustMr. and Mrs. Bohdan BaranMr. and Mrs. Dwight BattlesMs. Karen S. BaumgartnerMr. and Mrs. Dean BehMr. and Mrs. David BravermanMr. and Mrs. Joseph C. BriggsDr. and Mrs. Walter S. BrooksMrs. Mary Ellen Brothers GuonBrown & Brown InsuranceMs. Kerri BrownMr. Stephen BrownBSG Building Services GroupMr. and Mrs. M. John BuzawaCanandaigua National BankMr. and Mrs. Andrew CarpentierMr. and Mrs. William CrowMs. Jeanne A. Davison and Mr. John E. DavisonMs. Jennifer Dell and Mr. Matt SidesThe Dolomite Group Edible ArrangementsMr. and Mrs. Donald G. EygnorThe Finishing Touch Custom FramingFlaum Management Company, Inc.Mr. Jody FleischerMr. James R. GrapenstetterMr. and Mrs. Philip Gelsomino, IIHarris R.F. CommunicationsHedonist Artisan ChocolatesMr. Richard HogestynMrs. Marjorie S. Humphrey and Mr. Herbert HumphreyHunt Real Estate ERAIEC ElectronicsJoe’s Meat MarketMr. and Mrs. Bruce KrobusekLandsman Development Corp.Dr. and Mrs. Michael Loeb
Lovin’ Cup Bistro and BrewsLowe’s, Store of BrockportLowe’s, Store of CanandaiguaLowe’s, Store of GreeceLowe’s, Store of HenriettaLowe’s, Store of MacedonLowe’s, Store of WebsterMr. and Mrs. Dan MaharMann’s JewelersMedved Running & Walking OutfittersMr. and Mrs. Gordon N. Meyer, Jr.Mr. and Mrs. Wesley J. MicketMid-Lakes NavigationMr. and Mrs. Andrew MitchellMr. and Mrs. William MonteMoonlight CreameryMr. and Mrs. Michael R. MorseMr. and Mrs. Thomas NeilsonMr. James Nickles and Ms. Susan WendelNorry ManagementMs. Patricia ObstarczykMs. Karen Panosian and Mr. Alan K. SalmonsPaychex Inc.PayPal Giving FundMr. and Mrs. Ronald T. PritchardMr. and Mrs. Charles PulireMr. and Mrs. Jay J. RachfalMrs. Suzanne RemleyDr. and Mrs. Josh RittenbergRochester General HospitalDr. and Mrs. Harry N. RosenMr. and Mrs. Thomas Rusling
Ms. Pamela Reed Sanchez and Mr. Robert Sanchez Mr. and Mrs. Anton SchutzMr. David J. SharkeySheet Metal Workers’ Local 46Mr. and Mrs. Randy ShepardMr. Richard L. SimpsonMs. Paula V. SmithMr. and Mrs. Lawrence SorelSports PT & Fore Performance LLCMs. Carol T. SrokoseMr. and Mrs. Donald St. JohnMs. Sherry S. Stephens and Ms. Tasha M. BellMr. and Mrs. Robert B. StilesMr. and Mrs. Donald Titus, Jr.Mr. and Mrs. Robert E. TouhsaentUA Local 13 Plumbers, Pipefitters & Service TechsVan Bortel Motor Car, Inc.Ms. Gretchen VossMr. and Mrs. Thomas WallenhorstMr. and Mrs. David K. WeberWebster InteriorsWebster Properties Luxury LivingDr. and Mrs. Tae B. WhangThe WildsMs. Pam WillMr. and Mrs. Mark WilsonMs. Carole A. WinslowMr. and Mrs. Gary E. WoodMr. and Mrs. Greg YoungZweigle’s Inc.
SOCIETY OF ZOO SUPPORTERS continued
Ben
Dar
ling
OTTER LEVEL$500 to $999Adrian Jules, Ltd.Mr. and Mrs. Salvatore ArboreAudio Images Sound & LightingDr. and Mrs. Mark BalsamoMr. and Mrs. Alan J. BartholomewMs. Nina H. BeachMr. and Mrs. Wayne BeckwithMs. darlene Benzon and Mr. Daryl HoldridgeMr. and Mrs. J. Kevin BestBig Bear BBQMr. and Mrs. Mark BollinBrad’s Cookie NookMs. Katie BrownMr. Ray BrownMr. and Mrs. James ButlerMs. Shari CapMr. Theodore J. CarlsonCarrabba’s Italian GrillMr. and Mrs. John P. CarverCasa Larga Vineyards, Inc.Mr. John CascianiMr. and Mrs. Gary L. ChadwickMr. and Mrs. P. Hamilton Clark, IIIMostly ClayMrs. Joanne V. ClementsMr. and Mrs. Tom CollerMr. Timothy DeGrave and Ms. Laura FornarolaMr. William Connor and Ms. Janis DeMay-Connor Mrs. Pam Cowan and Mr. Phil MorganDewey Avenue Smoke ShopDr. Jennifer Dotterweich and Mr. Paul DotterweichMr. and Mrs. Richard DrayMr. and Mrs. David EbbertsMr. and Mrs. Jurij EliaszewskyjMrs. Joan L. FeinbloomMr. and Mrs. Gary FishbaughDr. Janine L. Fogarty and Mr. Jim HoestermannMr. and Mrs. Neal S. GarberGet Caked
Ms. Barbara GohringerMr. and Mrs. Michael GraneyMr. and Mrs. John HendersonMs. Mary G. Hildebrandt and Mr. James MahoneyMr. and Mrs. Aaron HilgerMr. Alan Hondorf and Mrs. Renee Savino-HondorfMrs. Mary Louise HuffMr. and Mrs. Michael C. HurleyIC Wood LLCMr. and Mrs. Raymond JacobiJack Greco Custom FurnitureJerry’s JewelersMs. Elizabeth JohnsonMr. and Mrs. Thomas F. Judson, Jr.Mr. and Mrs. David Todd M. KeehleyMr. and Mrs. Al KeltzKeyBankMr. and Mrs. Michael KnollaMr. and Mrs. Louis A. Langie, Jr.Leo’s Bakery & DeliMr. Charles R. Levengood and Ms. Gina HalasinskiMr. and Mrs. Harry L. LloydMs. Nancy LowthianMr. and Mrs. Robert MannMr. and Mrs. Donald P. McNellyMs. Hilda Jo Anne MilhamMr. and Mrs. Michael Minor
Monroe Piping & SheetmetalMr. and Mrs. Jason MulcahyMr. and Mrs. Daniel MurtyMr. and Mrs. Michael MurtyMr. and Mrs. John F. NuccitelliMr. Paul Pazniokas and Ms. Phyllis MondelliMrs. Doreen PellittieriMs. Sharon PetersonMrs. Lori PfeilMs. Michelle PicardoMr. Charles E. PlantMs. Nancy Quattrociocchi and Ms. Gina QuattrociocchiMr. Mark RaesideRCR YachtsMr. Joseph L. RedmanMr. Matthew RiedingerSeneca Park Zoo AAZK ChapterMr. and Mrs. Gene ShortMrs. Shirley ShumwaySigns Now of Rochester, Inc.Mr. and Mrs. Thomas SlaughterMr. and Mrs. David J. SmereskiMr. James A. Smith and Mrs. Sharon SmithMr. and Mrs. Brent SuttonMr. and Mrs. Charlie SymingtonDr. and Mrs. James A. TacciMr. and Mrs. Robert C. TaitTantalo PhotographyMr. Jonathan TerryMr. and Mrs. Hugh ThomasThriveDr. and Mrs. Gene TolomeoMr. and Mrs. Robert WiederholdMr. and Mrs. Richard WilbertMs. Linda WilliamsMr. and Mrs. Gregg C. VandivertVasiliy ImagesMr. and Mrs. Ramond R. VogtZaepfel Development Company
With such a list, an oversight might occur. If your name has
been omitted or there is an error, we apologize and ask you
notify us at (585) 336-7217.
Wen
dy R
ecch
ia
Balance SheetDecember 31, 2014
ASSETS Cash and Cash Equivalents Investments Endowment - General Endowment - Intern Program Accounts Receivable Promises to Give-Net Due from other funds Inventory Prepaid Expenses Property & Equipment NetTotal Assets
LIABILITIES & NET ASSETS Accounts Payable Accrued Payroll Accrued Vacation Due to other fundsTotal Liabilities
Beginning Net AssetsNet Surplus/(Deficit)Total Net Assets
TOTAL LIABILITIES & NET ASSETS
GeneralOperating
Fund
$527,357$112,455
$0$0
$30,682$13,621
$0$140,404
$65,548$112,110
$1,002,177
$241,086$78,351$52,863
$146,907$519,207
$479,950$3,020
$482,970
$1,002,177
Board Designated
Fund
$0$295,844$243,068
$0$1,383
$0$286,726
$0$0$0
$827,021
$0$0$0$0$0
$738,196 $88,825
$827,021
$827,021
Restricted Gifts & Grants
Fund
$0 $149,251
$63,977$189,566$401,920
$52,110$16,000
$0$0
$2,956$875,781
$0$0$0$0$0
$884,355($8,574)
$875,781
$875,781
Capital Campaign
Fund
$5,739$167,657
$0$0
$500,000$0
$19,181$0$0$0
$692,577
$500,000$0$0
$175,000$675,000
$20,811 ($3,234)$17,577
$692,577
TOTAL
$533,096$725,207$307,046$189,566$933,985
$65,731$321,907$140,404
$65,548$115,066
$3,397,557
$741,086$78,351$52,863
$321,907$1,194,207
$2,123,312$80,038
$2,203,350
$3,397,557
Seneca Park Zoo Society
Stewardship of the Seneca Park Zoo Society’s financial assets are just as important as the safety and security of our animals. Without both, we cannot provide our visitors with the experience they deserve. The Board of Trustees, for the 20th year in a row, approved and delivered a balanced budget. The budget is prepared in detail by the staff and recommended for approval by the Finance Committee. Each month the Executive Committee and the Board receive and discuss the financial results of the Zoo Society. Annually the Zoo Society’s financial results are audited by EFP Rotenberg, LLP, an independent accounting firm.
Trac
ey M
otze
r
SUPPORT AND REVENUEMembership & AdmissionsRetail OperationsFundraising & EventsIn-Kind ContributionsEducation Program FeesNet Assets Released from RestrictionInterest IncomeOther
EXPENSESRetail ServicesMembership & Admission ServicesEducation ProgramsPublic Relations & MarketingAdministrationFundraising & EventsDepreciation
Increase in Net Assets
Net Assets at Beginning of Year
Support to Seneca Park Zoo Fund
Revenue Share with Monroe County Parks Department
Board Designated Restrictions
Net Assets at End of Year
2014
2014
2013
2013
Amount
$2,536,487 1,339,656
877,348 345,161
271,136 107,955 866
7,059
$5,485,669
Amount
$1,005,483612,036496,297604,871488,555425,219
41,724
$3,674,185
$1,811,484
$441,559
(74,442)
(1,465,150)
(233,500)
$479,950
% of Total Revenue
46.2%24.4%16.0%
6.3%4.9%2.0%0.0%0.1%
100.0%
% of Total Raised
18.3%11.2%
9.0%11.0% 8.9%7.8%0.8%
67.0%
Amount
$2,275,094 1,296,478
920,792 414,872
284,011 104,871 934
153
$5,297,204
Amount
$1,019,680548,585511,622661,302481,112539,825
50,662
$3,812,787
$1,484,418
$479,950
(67,784)
(1,316,113)
(97,500)
$482,970
% of Total Revenue
42.9%24.5%17.4%
7.8%5.4%2.0%0.0%0.0%
100.0%
% of Total Raised
19.2%10.4%
9.7%12.5% 9.1%
10.2%1.0%
72.0%
A complete financial statement including Board Designated, Restricted Programs and the Capital Campaign is available upon request.
Income StatementFor the Year Ended December 31, 2014
(With Comparative Totals for the Year Ended December 31, 2013)
Copyright 2015. Cover photo by Crystal Bratcher
2222 St. Paul Street, Rochester, NY 14621 | (585) 336-7200 | senecaparkzoo.org
AnonymousRachel Baker August Robbie BaltzerBohdan and Maureen BaranLeonard and Lorri BayerNina BeachKevin & Tami BestJames Tacci and Robyn Blanchard-TacciMike and Mary Lou Bopp Stephen BrownRita and Lawrence CallahanRalph CodeSpencer and Elizabeth CookKaren and Bill CrowJohn and Mary Lou* DavisonCassey DickeyBob and Maureen DobiesDavid and Sandra EbbertsRon FieldingBob and Linda FranklinPhilip and Beverly GelsominoJames GrapenstetterAimee HofmannRichard HogestynMary Louise Huff
Harold JohnsonBarbara Kelley and Thomas RileyDonna Lampen-SmithPatty and Larry LangdonLou and Sally LangieChuck Levengood Peter and Margot LutzCarolyn and Edward MaruggiJames and Linda McElhenyDonald and Phyllis McNellyCarol MerkelPatricia ObstarczykKaren Panosian Sharon PetersonMichelle PicardoPamela Reed SanchezDennis and Patricia Ringer Tom & Ellen RuslingRic ThomannDenise Wells Pam WillKeith and Betsy WilsonDr. Jeff WyattMark and Nancy Zawacki Dr. and Mrs. Tae Whang
Forever Wild Society Members
The mission of the Seneca Park Zoo Society’s Planned Giving Program is to ensure the continuation of education and conservation programs for future generations. Thank you to the following people for making a deferred gift in support of the Zoo Society.
* Denotes deceased