Analyzing Magazine Ads

The following four slides are the analyses of four different

magazine advertisements; Canon, Pepsi, Puma and Do Co

Mo.

Each slide will explain how the advertisement is working,

through the basic human need that it is appealing to, the

marketing technique it is using and how it is framed to catch

the reader’s attention.

Tal

Lapcharoen

Canon

Pepsi

Puma

Do co mo