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Page 1: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

ANALYTICSEXCELLENCEWEBINARSERIES

Page 2: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

UsingPatentPortfolioandFilingTrendAnalyticstoHelpGuidePatent

PortfolioDevelopmentApril5,2016

Page 3: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

Presenter

• ThomasMarlow,President,BlackHillsRenewals,LLC,formerly…o IPDirectoratFairchildSemiconductoro Co-Chair,PatentPortfolioManagement&AnalyticsSLW

Page 4: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

AnalyticsToDrivePortfolioDevelopment

Internal External

Page 5: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

InternalAnalysis

• PortfolioAnalysis• Developandalignthepatentportfoliowithbusinessdata&strategy

BusinessStrategyPortfolioCoverage

BusinessStrategy

PortfolioCoverage

Page 6: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

BusinessAlignment

• TechnologySegmentMapping• ProductLineMapping• Trackandalignpatentportfoliogrowthalongtheselinestoprojections.o Filings,Renewals,ProsecutionVigilance

2015 2016 2017Projected

TechA TechB TechC TechA TechB TechC TechA TechB TechC

R&DSp

end$

Filin

gs

TechA TechB TechC

R&DSp

end$

TotalM

atters

Page 7: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

BusinessAlignment- Geogaphy• Keysales/endmarketsforproducts• Keycompetitormanufacturinglocations• Overlayinternationalcoverage

PatentCoverage

Sales

Manufacturing

PatentCoverage

Sales

Manufacturing

PatentCoverage

Sales

Manufacturing

Page 8: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

BusinessAlignment- Temporal

• TemporalAnalysis– Patentageing

PatentAge

No.ofP

aten

ts

20yrs 1yr

Page 9: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

ExternalAnalysis

• Competitor&LandscapeAnalysiso Trendso Spendo Terms

Page 10: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

CompetitorTrends

• Usefulo Technologyovertimeo Countrycoverage(bytechifyoucan)

•MaybeNoto Timing

Page 11: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

CompetitorTrends

• Usefulo Families

Ø Horizontal&Verticaldata

•Maybe/MaybeNoto Longevityo Inventors

Page 12: Analytics Webinar Portfolio Development[2] (Read-Only) · PDF fileoIP Director at Fairchild Semiconductor ... Analytics To Drive Portfolio Development Internal External. Internal Analysis

CompetitorFocus• Useanalyticstoterms– replicateinsomeembodimentsandsomeclaims

• Keytechnologies– applydevelopedtechnologytothesediscussininventionreviewandIPbrainstormingsessions.


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