Converting Data
into ACTION!
Creating the leadership the world needs requires a product the youth desires
1 2 3 4UNDERSTAN
D--------
FOCUS
CUSTOMIZE
ATTRACT--------
CONVERT--------
CLOSE
DELIGHT--------------------
SHOWCASE
PRODUCT-CUSTOMER FLOW
CUSTOMER FLOW
PRODUCT EVOLUTION
UNDERSTAND--------
FOCUS CUSTOMIZE
ATTRACT--------
CONVERT--------
CLOSE
DELIGHT -----------------------
SHOWCASE
Who are the “right” EP’s to raise Raise Match Realize
2. National Form analysis
2. NPS Analysis
1. MyAIESEC.net
Raising more of the right EP’s faster A better
product
1. NPS analysis1. MyAIESEC.net analysis
tab
3. National Form analysis
3. Market research
Get the DATA about the customer
CUSTOMER LOYALTY
through Product Development
Transform this data into ACTION
Get the DATA about the customer
CUSTOMER LOYALTY
through Product Development
Transform this data into ACTION
Now we are here
Argentina & Uruguay Summer
Peak
Google10%
Folletos3%
Universidad9%
Facebook33%
Amigo/Conocido
25%
Página Web2%
Stand en la Universidad
18%
¿Cómo te enteraste de esta oportunidad?
América del Sur
19%Centro América
18%América del
Norte12%Europa
21%
África10%
Asia10%
Oceanía10%
¿A dónde te gustaría ir de intercambio?
1°26%
2°17%3°
15%
4°13%
5°10%
Más5%
-2 Egresados11%
+2 Egresados4%
Año de la carrera
2014%
2115%
2215%
2313%
2412%
259%
268%
275%
284%
292%
302%
+302%
Edad
14%
NPS*Waterfall Report
What does our customers value more?
Cultural p
reparation
Induction to
AIESEC
Logisti
cal su
pport
Intergration by the hosti
ng entity
Information pro
vided about the GCDP pro
gramme
Matching su
pport
Communication effecti
vity durin
g acceptance
proce
dure
The selecti
on proce
ss
Personal d
evelopment
Cross-
cultu
ral underst
anding & awareness
Job-description cla
rity and alig
nment
Opportunity
to cr
eate positive so
cietal im
pact
Visa docu
ments and in
formation
AIESEC’ support
during th
e experie
nce
Cross-
cultu
ral underst
anding & awareness
0
5
10
15
20
25
30
35
05
1015202530
Top problems of our customers
- Cultural Preparation
- Integration by the hosting entity
- Logistical Support
- Job – Description clarity and aligment
- Professional Working environment
- Professional development
- Personal Development
- Opportunity to create positive societal impact
- Cross-cultural understanding
- AIESEC’s support during experience
- Practical hard and soft skills development
- A practical team experience
- Personal and professional development
- Activities which develop an entrepreneurial and responsible attitude towards being a better leader
- Access to a global network
“Estoy muy feliz y conforme con el inicio de la experiencia. La preparación cultural previa y el contacto constante con los miembros de Aiesec me permitió comenzar a aprender y practicar el idioma previamente a mi llegada. El apoyo logístico es excelente, tengo el agrado de vivir con una familia maravillosa. Los miembros de Aiesec nos recibieron muy calurosamente y ellos explicaron cada detalle de las funciones que cumpliríamos y como se desarrollará el trabajo.”
“Debería haber más honestidad al momento de promocionar la práctica o el proyecto ya que se prometen cosas que luego no se cumplen y se generan expectativas que no son satisfechas. También deberían aceptar una cantidad razonable de trainees, teniendo en cuenta el número o la capacidad de hosts y los proyectos u ONGS disponibles.”
46%
Braz
ilPe
rú
Méx
icoChi
le
Kenia
China
Grecia
020406080
100120140160
RE Dic-Ene
Series1
0,01%3.000.000 students
115 universities
YOUR TOURN
In LCs, analyse the information you bring and fill these
framework. It’s a brainstorming, don’t limitate
your ideas
Raising+Matching more of the right EP’s faster
MAINS GOALSWho are the “right” EP’s to raise
You have done this…
Topic Insights & Action plan
Customized Promotion(Country, preferences, age)
Channels
University Relationships
Univerisity focus
Out customer, are we reaching him?
Conversion rates by universities
Customer Management: induction, preparation.
Purpose Understanding in every customer
AIESEC Relevance in our market
Physical promotion
LEXP Activities and promotion