Syndicate Content to Broaden the Reach of Agricultural Communicators
AGRICULTURE.COM Redesigned:
Introduction
• Education– B.A. Broadcast/Business
• University of Northern Iowa
– MBA• The Ohio State University
• Work Experience– TV Producer
• OSU CFAES/Extension/OARDC
– Multimedia Producer• Successful Farming/AGRICULTURE.COM
Brief History Lesson
• Meredith Publishing– 1902 – Successful Farming
Brief History Lesson
• Meredith Publishing– 1902 – Successful Farming
– 1922 – Fruit, Garden and Home
Brief History Lesson
• Meredith Publishing– 1902 – Successful Farming
– 1922 – Fruit, Garden and Home
– Changed to Better Homes and Gardens in 1924
Pop Quiz
• American Baby• American Patchwork &
Quilting• Better Homes and Gardens• Country Home Country
Gardens• Diabetic Living • Do It Yourself• Family Circle • Fitness • Ladies' Home Journal
• Living the Country Life • Midwest Living • More • Parents • ReadyMade • Renovation Style • Scrapbooks, Etc. • Successful Farming • Traditional Home • Wood
Brief History Lesson
– 1995 Agriculture Online launched
Brief History Lesson
– July 2010 re-launched as AGRICULTURE.COM
Successful Farming
True to our name, Successful Farming isall about success. Our mission is to help farm families make money, savetime, and grow their satisfaction in thefarming business.
Our purpose is to provide ideas that farmfamilies can take right to the field, barn,shop, office, home, family, or heart to addvalue to their farms, lives, and lifestyles.
For families who make farming and ranching their business.
360° Content
AGRICULTURE.COM and Beyond
• AGRICULTURE.COM• TALK.AGRICULTURE.COM• M.AGRICULTURE.COM• Farmersforthefuture.com – Social network for young and beginning farmers
• Facebook• Twitter @agriculturecom
A few Numbers
Average time spent on site is 8.57 minutes
(average online is less than one minute)
25,554,493 page views in 2010
20 Discussion Groups
Mile Wide Strategy
• 5 Topic channels• 47 categories• 180 sub-categories
Content Generation
• Magazine stories• Staff written non-magazine stories• Content partners– weather/markets
• Newswire– Dow Jones
• Collaborators• Registered users
Content Generation
• Magazine stories• Staff written non-magazine stories• Content partners– weather/markets
• Newswire– Dow Jones
• Collaborators• Registered users
User Accounts allow you to…
• Comment on articles, photos, videos…• Post new forum discussions• Comment on other forum posts• Post classified ads• Create Ag Directory listings– Formerly ‘Yellow Pages’
• Upload photos• Post articles in Agriculture.com topics
User Accounts allow you to…
• Comment on articles, photos, videos…• Post new forum discussions• Comment on other forum posts• Post classified ads• Create Ag Directory listings– Formerly ‘Yellow Pages’
• Upload photos• Post articles in Agriculture.com topics
Account Creation
Account Creation
Account Creation
Account Creation
Creating Content
Create a Story
• http://www.agriculture.com/upload/create/type/article
Upload a Photo
• http://www.agriculture.com/upload/create/type/photo
Create a Slideshow
Persona Page
Online Community
• TALK.AGRICULTURE.COM• 1.2 – 1.5 million page views per month
Mobile
• M.AGRICULTURE.COM
Farmers for the Future
• Farmersforthefuture.com
Facebook Integration
• @agriculturecom
Make room for one more badge
Make room for one more badge
Other Successful Farming properties
• Machinery Show• Newsletters• Conferences• SF Radio• Books
